---
title: "Glühwein — €181K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/gluehwein"
last_updated: "2026-08-10T07:34:54.970Z"
locale: en
meta:
description: "Niche score 52/100 · €181K/yr market · 335K searches/yr · €20.35 avg price. Soft demand (-77.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €181K/yr market · 335K searches/yr · €20.35 avg price. Soft demand (-77.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Glühwein — €181K/yr Amazon DE Niche (2026) - Flapen"
---
# **glühwein**
**Worth a look**
Shows low returns (0.1%), but soft demand (-77.2% this quarter) keeps it on the watch list.
Market size 37Growth 0Conversion 33Competition 68Returns 99Price range 63Avg price 88Brand share 71Review moat 93Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****144.29**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€20.35**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****€1.69–€37.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€181K**
€181K/yr · 335K searches
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-77.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, glühwein is a €181K/yr Amazon Germany market (335K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glühwein market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **€305K–€407K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#170**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **56%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**31%**
- Gerstacker25% - Hürschi12% - Katlenburger11% - Christkindl Glühwein7% - Oberrotweiler Winzerverein eG7% - Snöflingor6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -77.2% search growth over the last 90 days.
40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 89.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/gluehwein/trend)
## **Top glühwein search terms**
- **glühwein**314K/yr-76.9%2.8% conv. - **glühwein rot**5K/yr-77.2%4.5% conv. - **gluhwein**3K/yr-62.0%1.4% conv. - **winzer glühwein**9K/yr-92.7%2.9% conv. - **wackerbarth glühwein**3K/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/gluehwein/search-terms)
## **Top glühwein products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€7K8%€14K12%€22K16%€29K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gerstacker Nürnberger Christkindles Markt-Glühwein (6 x 1 l)**Gerstacker**€27.01**4.7★358 rev](https://www.amazon.de/dp/B005VNOFWA) [2**Hürschi Rot Glühwein (6 x 0.75l) aus Dornfelder**Hürschi**€11.74**4.5★345 rev](https://www.amazon.de/dp/B009FXN8OI) [3**St. Lorenz Christkindl Glühwein (6x1 0 l)**Christkindl Glühwein**€18.52**4.5★236 rev](https://www.amazon.de/dp/B006MACDPM) [4**Glühwein Hüttenglut 10 Liter Kanister 8 9% vol.**Hüttenglut Glühwein**€27.31**4.3★72 rev](https://www.amazon.de/dp/B017K4LHSM) [5**Snöflingor Vinglögg Rot (6 x 0.75 l)**Snöflingor**€13.78**4.6★634 rev](https://www.amazon.de/dp/B009CLN7XK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oberrotweiler Wein-Box Glühwein 10 Liter - Winzerglühwein aus Rotwein Cuvée (11 5% vol.) mit fruchtig würziger Note & weihnachtlichen Gewürzen (1 x 10l Bag-in-Box)**Oberrotweiler Winzerverein eG**€30.85**31 rev10mo ago](https://www.amazon.de/dp/B0FPD7GNLN) [**Bree Merlot Glühwein (6x 0 75L)**BREE**€25.06**24 rev11mo ago](https://www.amazon.de/dp/B0FLY79KMK) [**Wolfenweiler Glühwein WOLFSGLUT rot - Winzer-Glühwein fruchtig-würzig mit Vanille und Zimt lieblich dank Zugabe von Traubensaft - roter Glühwein aus dem Markgräflerland (6 x 1 0l)**Der mit dem Wolf**€29.41**5 rev1y ago](https://www.amazon.de/dp/B0DWT5XKSV) [**Winterglühwein WOLFSGLUT - Glühwein rot mit winterlichen Aromen nach Vanille Zimt & Früchten ideal für die Winterzeit ein roter Glühwein aus Baden 1 x 10 l Bag-in-Box**Der mit dem Wolf**€37.79**5 rev1y ago](https://www.amazon.de/dp/B0DWT5WVSR) [**Oberrotweiler Wein-Box Glühwein 3 Liter - Winzerglühwein aus Rotwein Cuvée (12% vol.) mit fruchtig würziger Note & weihnachtlichen Gewürzen (1 x 3 0 l Bag-in-Box)**Oberrotweiler Winzerverein eG**€11.49**31 rev1y ago](https://www.amazon.de/dp/B0DJ9G52Y9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**soxo Glühwein Weihnachten Socken + Becher Lustige Herren Geschenke Für Frauen 40-45 Glühwein 3 Paar**soxo**€12.50**4.4★**▲ 1000%**](https://www.amazon.de/dp/B0CCVKYTZ2) [**St. Lorenz Christkindl Glühwein (6x1 0 l)**Christkindl Glühwein**€18.52**4.5★**▲ 798%**](https://www.amazon.de/dp/B006MACDPM) [**Gerstacker Nürnberger Christkindles Markt-Glühwein (6 x 1 l)**Gerstacker**€27.01**4.7★**▲ 550%**](https://www.amazon.de/dp/B005VNOFWA) [**Wolfenweiler Glühwein WOLFSGLUT rot - Winzer-Glühwein fruchtig-würzig mit Vanille und Zimt lieblich dank Zugabe von Traubensaft - roter Glühwein aus dem Markgräflerland (6 x 1 0l)**Der mit dem Wolf**€29.41**5.0★**▲ 373%**](https://www.amazon.de/dp/B0DWT5XKSV) [**Bree Merlot Glühwein (6x 0 75L)**BREE**€25.06**4.6★**▲ 328%**](https://www.amazon.de/dp/B0FLY79KMK)
**~~View all trending →~~**
## **What buyers say about glühwein**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**49%
*“Sehr lecker”*
**Süße**16%
*“Süffig, ausgewogen und nicht überzuckert”*
**Geschmack**13%
*“Warme Merlot-Vibes”*
**Preis-Leistungs-Verhältnis**7%
*“Super, Preis Leistung perfekt”*
**Qualität insgesamt**3%
*“Traditioneller Genuss in hoher Qualität”*
**Alkoholgehalt**2%
*“Alkoholgehalt moderat, perfekt zum Aufwärmen”*
**Alkoholgeschmack**2%
*“Unglaublich authentischer und wirklich leckerer Glühwein”*
**beworben Vs Tatsächliches Produkt**1%
*“was gut zu der Beschreibung passt”*
**Design insgesamt**1%
*“Das Design wirkt modern”*
**Benutzerfreundlichkeit**1%
*“sehr zugänglich macht – auch für Menschen, die sonst eher weniger Wein trinken.”*
### **What buyers complain about **
**Geschmack insgesamt**42%
*“Schmeckt wie Saft”*
**Qualität insgesamt**17%
*“Lange nicht mehr die Qualität wie 2024”*
**Würzigkeit**17%
*“für mich ist das Aroma nicht würzig genug”*
**Geschmack**8%
*“Weit am Geschmack vorbei”*
**Künstliche Süßstoffe**4%
*“er hat nicht diese klebrige Zuckerwasser Süße.”*
## **Common questions**
- **Is glühwein profitable to sell on Amazon Germany?**
- The niche generates €181K/yr across 34 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -77.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the glühwein niche?**
- 19 brands and 26 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in glühwein?**
- Top complaints mined from reviews: Geschmack insgesamt, Qualität insgesamt, Würzigkeit. The return rate is 0.1%.
- **When does demand for glühwein peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 89.4× the quietest.
- **What does it cost to enter the glühwein niche?**
- Listings span €1.69–€37.79; the average listing price is €20.35 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.
## **Related niches in Lebensmittel & Getränke**
- 63 [**bierfass**](https://flapen.com/research/de/lebensmittel-getraenke/bierfass)€189K/yr+94.9%**Worth a look**- 63 [**spargel**](https://flapen.com/research/de/lebensmittel-getraenke/spargel)€19K/yr+67.9%**Worth a look**- 64 [**dosenbier 0 33**](https://flapen.com/research/de/lebensmittel-getraenke/dosenbier-0-33)€243K/yr+63.0%**Worth a look**- 64 [**alkoholfrei**](https://flapen.com/research/de/lebensmittel-getraenke/alkoholfrei)€289K/yr+54.4%**Worth a look**- 64 [**alkoholfreier wein**](https://flapen.com/research/de/lebensmittel-getraenke/alkoholfreier-wein)€125K/yr-12.4%**Worth a look**- 64 [**rose wein**](https://flapen.com/research/de/lebensmittel-getraenke/rose-wein)€228K/yr+25.1%**Worth a look**[**All Lebensmittel & Getränke niches **](https://flapen.com/research/de/lebensmittel-getraenke)