---
title: "ghee — €567K/yr Amazon Germany Niche, Score 58/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/ghee"
last_updated: "2026-07-21T09:10:36.929Z"
locale: en
meta:
description: "ghee shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "ghee shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "ghee — €567K/yr Amazon Germany Niche, Score 58/100 - Flapen"
---
# **ghee**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 11Conversion 75Competition 44Returns 100Price range 84Avg price 95Brand share 62Review moat 77Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****€27.11**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€4.84–€76.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****459.42**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****€567K**
€567K/yr · 297K searches
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-28.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, ghee is a €567K/yr Amazon Germany market (297K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **€407K–€542K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **58%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **186 days**
## **Competition**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 97%
**Open market**
**26%**
- Alnatura17% - Exponatura15% - Maharishi Ayurveda14% - Khanum14% - Finck Naturkost8% - Bioasia6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.
8K6KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/ghee/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€28K10%€57K15%€85K20%€113K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alnatura Bio Ghee 180g**Alnatura**€6.60**4.6★140 rev](https://www.amazon.de/dp/B06XDS62ZV) [2**Exponatura Bio-Ghee - Geklärte Butter nach alter ayurvedischer Rezeptur - nur aus der Milch von Weidekühen - laktosefrei extrem bekömmlich (500 g Ghee)**Exponatura**€22.46**4.6★2,849 rev](https://www.amazon.de/dp/B07WXSNB29) [3**Maharishi Ayurveda Bio Ghee Gheebutter Butterfett | Laktose- zucker und glutenfrei zum Kochen Braten und Backen | 500 g | 1er Pack**Maharishi Ayurveda**€22.48**4.7★193 rev](https://www.amazon.de/dp/B0104EI61G) [4**Finck Naturkost Bio Ayurvedisches Ghee 2 x 480g**Finck Naturkost**€34.32**4.5★338 rev](https://www.amazon.de/dp/B00TPYL6LY) [5**BIOASIA Bio Butter Ghee Butterschmalz zum Braten Frittieren Kochen und Backen Butterreinfett für die gesunde Ayurveda-Küche oder Paleo-Diät 1 x 250 ml**Bioasia**€8.41**4.6★608 rev](https://www.amazon.de/dp/B082VP5M9S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hasanbaba Ayurveda Ghee Premium Butterschmalz aus 5-fach Gold-prämierter Heumilch butter 100% Handgemacht & Handabgefüllt im umweltfreundlichen Bügelglas Laktosefrei (900 g Sennerei Langenegg)**HASAN BABA**€37.42**10 rev5mo ago](https://www.amazon.de/dp/B0GK9FPVFJ) [**Grocer Planet - Natürliche Ghee-Butter (500g) | Geklärte Butter**GROCER PLANET**€16.80**224 rev1y ago](https://www.amazon.de/dp/B0DSJDSWH5) [**Ghee Bio Butterschmalz 590 g Geklärte Butter Laktosefrei**CG**€20.53**95 rev1y ago](https://www.amazon.de/dp/B0DJRD6Z83) [**Ghee Butter PURE 590 g Geklärte Butter Reich an Vitaminen und Omega 3 6 Fettsäuren Great Taste Zertifikat Laktosefrei Ideal zum Braten Backen Ohne Zusatzstoffe Authentisches Ayurveda Butter 100% EU**CG**€19.68**95 rev2y ago](https://www.amazon.de/dp/B0D8Q585KP) [**Meggle feines Butter Schmalz 12er Pack (12 x 250g)**MEGGLE**€57.42**7 rev2y ago](https://www.amazon.de/dp/B0CWRHG4KG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hasanbaba Ayurveda Ghee Premium Butterschmalz aus 5-fach Gold-prämierter Heumilch butter 100% Handgemacht & Handabgefüllt im umweltfreundlichen Bügelglas Laktosefrei (900 g Sennerei Langenegg)**HASAN BABA**€37.42**4.2★**▲ 168%**](https://www.amazon.de/dp/B0GK9FPVFJ) [**Maharishi Ayurveda Bio Ghee Gheebutter Butterfett | Laktose- zucker und glutenfrei zum Kochen Braten und Backen | 500 g | 1er Pack**Maharishi Ayurveda**€22.48**4.7★**▲ 76%**](https://www.amazon.de/dp/B0104EI61G) [**Exponatura Bio-Ghee - Geklärte Butter nach alter ayurvedischer Rezeptur - nur aus der Milch von Weidekühen - laktosefrei extrem bekömmlich (850 g Ghee)**Exponatura**€32.12**4.6★**▲ 73%**](https://www.amazon.de/dp/B0B4K212LT) [**Khanum - Pure Butter Ghee - Bestes Butterfett zum Braten und Kochen im 2er Set à 1 kg Dose**Khanum**€33.05**4.0★**▲ 69%**](https://www.amazon.de/dp/B08JD3S8H7) [**Exponatura Bio-Ghee - Geklärte Butter nach alter ayurvedischer Rezeptur - nur aus der Milch von Weidekühen - laktosefrei extrem bekömmlich (500 g Ghee)**Exponatura**€22.46**4.6★**▲ 54%**](https://www.amazon.de/dp/B07WXSNB29)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**27%
*“Super leckeres Butterschmalz”*
**Qualität insgesamt**26%
*“Top Produkt”*
**Geschmack**9%
*“Schmekt super, preislich auch ok”*
**Kochanleitung**5%
*“Die Qualität überzeugt auf ganzer Linie und es eignet sich perfekt zum Kochen, Braten und Verfeinern verschiedenster Gerichte”*
**Vegan/Biologisch**4%
*“Bio Produkt”*
**Ernährungs Gehalt**4%
*“Perfekt für Keto Ernährung”*
**Preis-Leistungs-Verhältnis**4%
*“Schmekt super, preislich auch ok”*
**Gesundheitliche Vorteile – insgesamt**3%
*“Ghee ist sowieso super gesund”*
**Gesamtgröße**3%
*“Alles in allem passt”*
**Geruch**2%
*“Reines Aroma und top Qualität”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**22%
*“Teuer”*
**Qualität insgesamt**15%
*“keine gute Qualität”*
**Geruch**9%
*“Sehr schlechte qualität umd stinkt, landete leide im Müleimer”*
**Geschmack**9%
*“Nicht unser Geschmack”*
**Geschmack insgesamt**6%
*“Schmeckt ranzig”*
**Abgestanden/verfault/verwöhnt**6%
*“Schmeckt ranzig”*
**Verdünnt/wässrig**5%
*“flüssig”*
**Ölig/fettig**3%
*“Leider sah man schon am Karton, dass die eine Seite fettig war”*
## **Common questions**
- **Is ghee profitable to sell on Amazon Germany?**
- The niche generates €567K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the ghee niche?**
- 18 brands and 51 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in ghee?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Geruch. The return rate is 0.1%.
- **When does demand for ghee peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the ghee niche?**
- Listings span €4.84–€76.98; the average listing price is €27.11 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.
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