---
title: "Fleur De Sel — €100K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/fleur-de-sel"
last_updated: "2026-08-10T07:30:22.268Z"
locale: en
meta:
description: "Niche score 46/100 · €100K/yr market · 103K searches/yr · €10.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €100K/yr market · 103K searches/yr · €10.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fleur De Sel — €100K/yr Amazon DE Niche (2026) - Flapen"
---
# **fleur de sel**
**Skip it**
Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Market size 25Growth 41Conversion 84Competition 28Returns 100Price range 43Avg price 38Brand share 30Review moat 75Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****499.87**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****€4.84–€22.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+13.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****€10.55**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****€100K**
€100K/yr · 103K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon Germany niche tracking, fleur de sel is a €100K/yr Amazon Germany market (103K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fleur de sel market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **€106K–€132K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#99**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**8%**
- Le Saunier De Camargue54% - Le Guérandais13% - Gusto Mundial7% - Flor de Sal7% - Hanse&Pepper Gewürzkontor7% - POTLUCK Gewürzfreunde4% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/fleur-de-sel/trend)
## **Top fleur de sel search terms**
- **fleur de sel**74K/yr+25.5%7.5% conv. - **flor de sal**11K/yr+41.1%6.5% conv. - **fleur de sel camargue**5K/yr+100.1%9.6% conv. - **fleur de sel salz**13K/yr-68.2%6.9% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/fleur-de-sel/search-terms)
## **Top fleur de sel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€10K20%€20K30%€30K40%€40K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Le Saunier de Camargue Fleur De-Sel in 125 g Dose Premium Meersalz aus Süd-Frankreich Ideal als Finishing von Speisen**Le Saunier De Camargue**€4.84**4.6★2,218 rev](https://www.amazon.de/dp/B003CNZYGC) [2**Le Saunier de Camargue Fleur De-Sel in 1 kg Dose Premium Meersalz aus Süd-Frankreich Ideal zum Verfeinern von Gerichten**Le Saunier De Camargue**€22.64**4.7★1,135 rev](https://www.amazon.de/dp/B00PO9COJC) [3**Fleur de Sel de Guérande 1000g weißes grobes Meersalz - französisches unraffiniertes grobes Salz für Salzmühle**Le Guérandais**€16.54**4.5★512 rev](https://www.amazon.de/dp/B009ZB7EAO) [4**Gusto Mundial Flor de Sal Natural 180 g (1er Pack) | Verpackung kann abweichen**Flor de Sal**€12.77**4.7★1,054 rev](https://www.amazon.de/dp/B003O9GH38) [5**Le Saunier de Camargue Grobes Meersalz aus der Camargue 1000g**Le Saunier De Camargue**€7.73**4.6★418 rev](https://www.amazon.de/dp/B002XZNE3K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1kg Fleur de Sel Meersalz Salzflocken Fleur de Sel aus Südafrika Salzblume**Hanse&Pepper Gewürzkontor**€12.13**14 rev1y ago](https://www.amazon.de/dp/B0FBMG3681) [**250g Fleur de Sel Meersalz Salzflocken Fleur de Sel aus Südafrika Salzblume**Hanse&Pepper Gewürzkontor**€5.56**6 rev1y ago](https://www.amazon.de/dp/B0FBMH9THT) [**UNCLE SPICE BIO Flor de Sal - 250g Bio Meersalz aus Portugal von der Algarve Fleur de Sel Tradicional - Salzblume nachhaltig hergestellt DE-ÖKO-005**Uncle Spice**€6.39**97 rev2y ago](https://www.amazon.de/dp/B0CXN9VRNG) [**Blumensalz - Portugal Salz - Keramikglas 150 g - Gewonnen aus den Salinen von Figueira da Foz - 100% natürliches Salz - Gourmetprodukt aus portugiesischer Herkunft**Quinta de Jugais**€11.16**51 rev2y ago](https://www.amazon.de/dp/B0CHSH2SSX) [**Potluck | Fleur de Sel handgeschöpft | Meersalz im Keramiktopf | 80g | Vegan glutenfrei und mit natürlichen Inhaltsstoffen**POTLUCK Gewürzfreunde**€5.55**324 rev3y ago](https://www.amazon.de/dp/B0B8J7B6CF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**250g Fleur de Sel Meersalz Salzflocken Fleur de Sel aus Südafrika Salzblume**Hanse&Pepper Gewürzkontor**€5.56**4.8★**▲ 74%**](https://www.amazon.de/dp/B0FBMH9THT) [**Blumensalz - Portugal Salz - Keramikglas 150 g - Gewonnen aus den Salinen von Figueira da Foz - 100% natürliches Salz - Gourmetprodukt aus portugiesischer Herkunft**Quinta de Jugais**€11.16**4.6★**▲ 45%**](https://www.amazon.de/dp/B0CHSH2SSX) [**Le Saunier de Camargue Fleur De-Sel Zitrone Thymian in 125 g Dose Premium Meersalz aus Süd-Frankreich Ideal als Finishing von Speisen und zum Verfeinern von Gerichten**Le Saunier De Camargue**€6.15**4.4★**▲ 34%**](https://www.amazon.de/dp/B09CPGJYGZ) [**1kg Fleur de Sel Meersalz Salzflocken Fleur de Sel aus Südafrika Salzblume**Hanse&Pepper Gewürzkontor**€12.13**4.7★**▲ 31%**](https://www.amazon.de/dp/B0FBMG3681) [**Le Saunier de Camargue Fleur De-Sel in 125 g Dose Premium Meersalz aus Süd-Frankreich Ideal als Finishing von Speisen**Le Saunier De Camargue**€4.84**4.6★**▲ 14%**](https://www.amazon.de/dp/B003CNZYGC)
**~~View all trending →~~**
## **What buyers say about fleur de sel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Salzgehalt**48%
*“Das beste Salz”*
**Qualität insgesamt**17%
*“Super Qualität”*
**Geschmack insgesamt**8%
*“Super lecker”*
**Geschmack**5%
*“guter Geschmack”*
**Preis-Leistungs-Verhältnis**4%
*“Absolut jeden Cent wert”*
**Mischung/Verhältnis**2%
*“Sehr gute Mischung passt sehr gut zu Fisch”*
**Design insgesamt**2%
*“Sehr gut und dekorativ”*
**Gesamtgröße**2%
*“Passt”*
**Feucht/Trocken**1%
*“Geschmacklich echt gut, ohne Feuchtigkeit”*
**Kochanleitung**1%
*“Ideal zu frisch gegrilltem Steak”*
### **What buyers complain about **
**Salzgehalt**63%
*“Das grobe Meersalz kam früher an”*
**Brock/Klump/Sammlung**5%
*“Zudem klumpige stücke vorhanden”*
**Preis-Leistungs-Verhältnis**5%
*“alles in allem ein bisschen zu teuer”*
**Gewicht schwer**5%
*“Lag wahrscheinlich etwas zu schweres oben drauf”*
**Hartes Gefühl**5%
*“Etwas zu grob”*
**Feucht/Trocken**3%
*“feucht wie früher, was ich sehr schade finde.”*
## **Common questions**
- **Is fleur de sel profitable to sell on Amazon Germany?**
- The niche generates €100K/yr across 15 tracked products. 90-day search growth is +13.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the fleur de sel niche?**
- 9 brands and 49 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in fleur de sel?**
- Top complaints mined from reviews: Salzgehalt, Brock/Klump/Sammlung, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- **When does demand for fleur de sel peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the fleur de sel niche?**
- Listings span €4.84–€22.64; the average listing price is €10.55 (sweet spot $15–$100). The average incumbent carries 500 reviews — the moat a new listing must climb.
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