---
title: "Flake — €56K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/flake"
last_updated: "2026-08-10T05:56:28.894Z"
locale: en
meta:
description: "Niche score 42/100 · €56K/yr market · 118K searches/yr · €17.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €56K/yr market · 118K searches/yr · €17.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flake — €56K/yr Amazon DE Niche (2026) - Flapen"
---
# **flake**
**Skip it**
Soft demand (-39.0% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 5Conversion 35Competition 48Returns 100Price range 85Avg price 80Brand share 15Review moat 65Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€5.63–€79.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****€17.13**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****909**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****€56K**
€56K/yr · 118K searches
**Growth**
**Bad****-39.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, flake is a €56K/yr Amazon Germany market (118K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Nov. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flake market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€51K–€69K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#586**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **80%**
- **Out of stock**
- **17.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**94%**
Top 20: 94%
**Top-5 click share**
**56%**
Top 20: 96%
**Open market**
**0%**
- Cadbury93% - --6% - Alnatura1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -39.0% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Nov · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/flake/trend)
## **Top flake search terms**
- **cadbury**55K/yr-45.9%1.4% conv. - **cadbury chocolate**17K/yr+8.3%1.9% conv. - **cadbury schokolade**22K/yr-76.0%2.0% conv. - **dairy milk**4K/yr-22.7%1.6% conv. - **borkenschokolade**6K/yr-32.5%0.8% conv. - **flake schokolade**5K/yr-23.8%4.3% conv. - **dairy milk chocolate**6K/yr-48.3%2.7% conv. - **cadbury flake**3K/yr-8.4%4.7% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/flake/search-terms)
## **Top flake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€3K10%€6K15%€8K20%€11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cadbury Flake - 4 x 20g (80g) - Vorteilspackung**Cadbury**€7.22**4.3★4,195 rev](https://www.amazon.de/dp/B01ELAGPWQ) [2**Cadbury Dairy Milk Schokolade 2 x 200 g köstlich cremige Milchschokolade aus Großbritannien einmalig leckere Süßigkeit mit vollmundigem Geschmack Vollmilch**Cadbury**€13.55**4.4★379 rev](https://www.amazon.de/dp/B00GGB80MW) [3**Cadbury Twirl 5 Stück a 21 5g Wirbel 107 5g**Cadbury**€6.68**4.3★837 rev](https://www.amazon.de/dp/B01NBIGLHL) [4**Cadbury Heroes Chocolate Bulk Share Box verschiedene Milchschokoladenriegel in Minigröße 2 kg**Cadbury**€46.22**4.7★6,249 rev](https://www.amazon.de/dp/B095SZJGWH) [5**Cadbury Heroes Schokoladenmix köstlich cremige Schokolade im bunten Mix vielfältige Mischung aus feinsten Süßigkeiten perfekt zum Teilen!**Cadbury**€14.60**4.0★546 rev](https://www.amazon.de/dp/B07VBBDR81)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cadbury Dairy Milk Caramel Nibbles 85g**Cadbury**€7.44**57 rev1y ago](https://www.amazon.de/dp/B0CWVMP3ZN) [**Cadbury Heroes Chocolate Bulk Share Box verschiedene Milchschokoladenriegel in Minigröße 2 kg**Cadbury**€46.22**6,249 rev1y ago](https://www.amazon.de/dp/B095SZJGWH) [**Cadbury PICNIC Schokoladenriegel mit Erdnüssen Rosinen und Karamell in der Großpackung 36 x 48 4g**Cadbury**€32.34**1,352 rev2y ago](https://www.amazon.de/dp/B0CNWDVSWJ) [**Cadbury Dairy Milk Chocolate Marvellous Creations Jelly Popping Candy Muscheln 180 g**Cadbury**€6.78**23 rev4y ago](https://www.amazon.de/dp/B01787Q3Q2) [**Cadbury Dairy Milk Schokolade cremige Milchschokolade leckere Süßigkeit mit süßem vollmundigem Geschmack Dairy Milk 17 x 180 g**Cadbury**€79.67**4 rev4y ago](https://www.amazon.de/dp/B09ZLP3PHB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cadbury Heroes Chocolate Bulk Share Box verschiedene Milchschokoladenriegel in Minigröße 2 kg**Cadbury**€46.22**4.7★**▲ 110%**](https://www.amazon.de/dp/B095SZJGWH) [**Cadbury Dairy Milk Schokolade cremige Milchschokolade leckere Süßigkeit mit süßem vollmundigem Geschmack Dairy Milk 17 x 180 g**Cadbury**€79.67**3.7★**▲ 75%**](https://www.amazon.de/dp/B09ZLP3PHB) [**Cadbury Dairy Milk Chocolate Bars (2 x 200 g) and Dairy Milk Caramel Chocolate Bars (2 x 120 g) Bundle**Cadbury**€19.53**4.3★**▲ 60%**](https://www.amazon.de/dp/B07G458M9W) [**Cadbury Twirl 5 Stück a 21 5g Wirbel 107 5g**Cadbury**€6.68**4.3★**▲ 22%**](https://www.amazon.de/dp/B01NBIGLHL) [**WUNDERBAR Peanut Einzeln verpackte Erdnuss-Karamell-Riegel mit knackigen Erdnussstückchen 24 x 49g**Cadbury**€19.51**4.6★**▲ 21%**](https://www.amazon.de/dp/B009LFQXRE)
**~~View all trending →~~**
## **What buyers say about flake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**40%
*“Sooo lecker”*
**Qualität insgesamt**14%
*“Qualitativ gute Ware”*
**Süße**11%
*“Mein Favorit chocolate 🍫 Lecker”*
**Geschmack**8%
*“Hatte Cadbury Schokolade leckerer in Erinnerung”*
**Benutzerfreundlichkeit**3%
*“Wunderbar trifft es einfach auf den Punkt”*
**Lagertemperatur**3%
*“Himmlisch warm older kalt”*
**Frische**3%
*“frisch und lecker wie immer”*
**Haltbarkeit**3%
*“Sie sind auch ausreichend lange Haltbar”*
**Knusprigkeit**1%
*“Crunchie”*
**Gesundheitliche Vorteile – insgesamt**1%
*“Einfach nur lecker - wir achten Mal nicht auf die Kalorien und genießen still”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**37%
*“Etwas teuer”*
**Lagertemperatur**11%
*“Wie wurden die denn gelagert??”*
**Qualität insgesamt**8%
*“Sehr schlechte”*
**Geschmack insgesamt**8%
*“Schmecken gut nur zu teuer”*
**beworben Vs Tatsächliches Produkt**6%
*“Keine 400 g wie angegeben”*
**Geschmack**5%
*“Konsistenz und Geschmack der Schokolade sind eher fade, die "Cremefüllung" ist nur eine extrem süße Zuckermasse.”*
**Textur/Konsistenz – insgesamt**3%
*“Sehr enttäuschend, sie sind pelzig auf der Zunge”*
**Süße**2%
*“Sehr unbefriedigendes Süßigkeiten Erlebnis”*
## **Common questions**
- **Is flake profitable to sell on Amazon Germany?**
- The niche generates €56K/yr across 25 tracked products. 90-day search growth is -39.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the flake niche?**
- 2 brands and 42 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in flake?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Lagertemperatur, Qualität insgesamt. The return rate is 0.0%.
- **When does demand for flake peak?**
- Demand peaks in May–Nov; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the flake niche?**
- Listings span €5.63–€79.67; the average listing price is €17.13 (sweet spot $15–$100). The average incumbent carries 909 reviews — the moat a new listing must climb.
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