---
title: "espresso — €710K/yr Amazon Germany Niche, Score 56/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/espresso"
last_updated: "2026-07-21T09:11:30.862Z"
locale: en
meta:
description: "espresso shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "espresso shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "espresso — €710K/yr Amazon Germany Niche, Score 56/100 - Flapen"
---
# **espresso**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 69Growth 12Conversion 67Competition 66Returns 100Price range 84Avg price 65Brand share 23Review moat 59Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Price range**
**Great****€3.04–€89.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€710K**
€710K/yr · 863K searches
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****€13.75**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,128.65**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-26.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, espresso is a €710K/yr Amazon Germany market (863K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 56/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€825K–€1.1M**
- units × avg price
- **Launch success**
- **40%**
- 2 of 5 new (360d)
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **181 days**
## **Competition**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 84%
**Open market**
**6%**
- by Amazon35% - Melitta34% - Lavazza10% - Jacobs9% - Illy3% - Dallmayr3% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/espresso/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€28K8%€57K12%€85K16%€114K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 34 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Coffee Classic 100% Arabica Gemahlener Röstkaffee Mittlere Röstung 500g (1 Packung à 500g) Rainforest Alliance-Zertifiziert**by Amazon**€5.76**4.4★1,485 rev](https://www.amazon.de/dp/B09G369GXZ) [2**Melitta Auslese Filter-Kaffee 500g gemahlen Pulver für Filterkaffeemaschinen starke Röstung geröstet in Deutschland**Melitta**€6.27**4.7★1,019 rev](https://www.amazon.de/dp/B0147C17FI) [3**Lavazza Crema e Gusto Classico Gemahlener Kaffee für Mokka-Kanne oder Filterkaffee Runder & Einladender Geschmack Intensität 7/10 Würzige Aromanoten Arabica & Robusta Dunkle Röstung 250 g**Lavazza**€5.26**4.7★1,200 rev](https://www.amazon.de/dp/B08L4DJHZ6) [4**by Amazon Espresso Crema gemahlener Kaffee 500 g (2 x 250 g) - Mittlere Röstung Rainforest Alliance-Zertifizierung (Früher Marke Happy Belly)**by Amazon**€5.18**4.4★2,287 rev](https://www.amazon.de/dp/B08WSMTJDK) [5**Melitta Auslese Klassisch-Mild Filter-Kaffee 500g gemahlen Pulver für Filterkaffeemaschinen mittlere Röstung geröstet in Deutschland**Melitta**€6.14**4.8★285 rev](https://www.amazon.de/dp/B0147C12SA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon House Blend Kaffeebohnen Mittelgeröstet 1 kg Rainforest Alliance Zertifiziert**by Amazon**€11.22**3,305 rev8mo ago](https://www.amazon.de/dp/B08WSQMK7D) [**by Amazon Crema Gemahlener Röstkaffee Intensität: 4 - Kräftig 250g**by Amazon**€3.20**287 rev8mo ago](https://www.amazon.de/dp/B0F1NGWS32) [**by Amazon House Blend Classic Gemahlener Röstkaffee Arabica-Robusta-Mischung Intensität: 3 - Medium 250g**by Amazon**€3.04**203 rev8mo ago](https://www.amazon.de/dp/B0F1NGQX51) [**by Amazon Forte Gemahlener Röstkaffee Röstung Nach Italienischer Art Intensität: 5 - Kräftig 250g**by Amazon**€3.34**255 rev8mo ago](https://www.amazon.de/dp/B0F1NGZBNM) [**by Amazon Gemahlener Kaffee Espresso Crema Lichte Röstung Granulat 500g Rainforest Alliance-Zertifizierung**by Amazon**€5.17**351 rev10mo ago](https://www.amazon.de/dp/B0DGLV7NG3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dallmayr prodomo 500g Kaffee gemahlen**Dallmayr**€8.08**4.6★**▲ 214%**](https://www.amazon.de/dp/B003B3RGLE) [**Jacobs Filterkaffee Krönung Balance mittlere Röstung Kaffee gemahlen geröstet in Deutschland ideal für Filterkaffeemaschine & French Press Intensität 5/10 500 g**Jacobs**€7.51**4.7★**▲ 165%**](https://www.amazon.de/dp/B0CYBFZ3KF) [**Lavazza Qualità Oro Gemahlener Kaffee mit Aromanoten von Früchten und Blumen für einen Samtigen Espresso 100 % Arabica Kaffeebohnen Intensität 5/10 Mittlere Röstung 250g**Lavazza**€5.37**4.1★**▲ 123%**](https://www.amazon.de/dp/B08L4DGNCC) [**Dallmayr Classic volles Aroma 500g gemahlen Kaffee**Dallmayr**€8.03**4.7★**▲ 103%**](https://www.amazon.de/dp/B005CHVBQI) [**Lavazza Tierra for Cuba Gemahlener Bio-Kaffee Ideal für die Moka-Kanne mit Aromen von Schokolade und Trockenfrüchten Arabica und Robusta Intensität 7/10 Mittlere Röstung 180 g**Lavazza**€5.78**4.3★**▲ 94%**](https://www.amazon.de/dp/B0CV1ZYXFB)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**36%
*“Tasty”*
**Koffeingehalt**15%
*“Bester Espresso”*
**Preis-Leistungs-Verhältnis**14%
*“Preis Leistung optimal”*
**Geschmack**11%
*“Guter aromatischer kaffee”*
**Qualität insgesamt**7%
*“Quality”*
**Geruch**3%
*“Super Aroma”*
**beworben Vs Tatsächliches Produkt**3%
*“Wie bekannt”*
**Mischung/Verhältnis**1%
*“gemahlen oder in Kapseln sind die Amazon House blend sehr zu empfehlen.”*
**Sauer**1%
*“Schmeckt gut, wenig Säure”*
**Frische**1%
*“Frische: Keine muffigen oder abgestandenen Note”*
### **What buyers complain about **
**Geschmack insgesamt**23%
*“Schmeckt irgendwie bitter”*
**Bitter**11%
*“Bitter”*
**Geschmack**11%
*“Geschmacklos Kaffee”*
**Qualität insgesamt**10%
*“Reklamationen meist nicht wirtschaftlich”*
**Preis-Leistungs-Verhältnis**9%
*“Nur der Preis stört”*
**Geruch**5%
*“Kaum Aroma”*
**Haltbarkeit**2%
*“Haltbarkeit nur 2 Monate”*
**Abgestanden/verfault/verwöhnt**2%
*“RANZIG”*
**Verbrannt/geröstet/überbacken**2%
*“Schmeckt verbrannt leider”*
**Sauer**1%
*“Sehr Mild und Sauer”*
## **Common questions**
- **Is espresso profitable to sell on Amazon Germany?**
- The niche generates €710K/yr across 34 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the espresso niche?**
- 11 brands and 60 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in espresso?**
- Top complaints mined from reviews: Geschmack insgesamt, Bitter, Geschmack. The return rate is 0.1%.
- **When does demand for espresso peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the espresso niche?**
- Listings span €3.04–€89.89; the average listing price is €13.75 (sweet spot $15–$100). The average incumbent carries 1,129 reviews — the moat a new listing must climb.
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