---
title: "ese pads — €769K/yr Amazon Germany Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/ese-pads"
last_updated: "2026-07-21T06:37:04.269Z"
locale: en
meta:
description: "ese pads shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "ese pads shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "ese pads — €769K/yr Amazon Germany Niche, Score 60/100 - Flapen"
---
# **ese pads**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 71Growth 22Conversion 71Competition 79Returns 100Price range 88Avg price 95Brand share 9Review moat 28Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****€27.32**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€6.77–€98.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Market size**
**Good****€769K**
€769K/yr · 432K searches
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,651.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, ese pads is a €769K/yr Amazon Germany market (432K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **€683K–€820K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **182 days**
## **Competition**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 83%
**Open market**
**2%**
- CAFFÈ BORBONE77% - illy6% - Gimoka5% - Kimbo4% - CAFFE MAURO TORREFAZIONE4% - caffè toraldo2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/ese-pads/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€31K8%€61K12%€92K16%€123K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 36 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Caffè Borbone Kompostierbare Kaffeepads Blaue Kaffeemischung - 50 Pads - Kompatibel mit ESE System Papier Pads 44 mm**CAFFÈ BORBONE**€11.44**4.4★669 rev](https://www.amazon.de/dp/B06XFYBTZK) [2**illy Kaffee E.S.E. Pads Einzeldosis CLASSICO 100% Arabica mit Noten von Orangenblüten und Jasmin Sanfter Geschmack und Süßer Nachgeschmack 1 Packung mit 18 kompostierbaren kapseln**illy**€9.00**4.3★5,458 rev](https://www.amazon.de/dp/B000TFSKLM) [3**Caffè Borbone Kompostierbare Kaffeepads Rote Kaffeemischung - 150 - Kompatibel mit ESE System Papier 44 mm**CAFFÈ BORBONE**€24.80**4.6★13,076 rev](https://www.amazon.de/dp/B01MSUK566) [4**Caffè Borbone Kompostierbare Kaffeepads Blaue Kaffeemischung - 100 Pads - Kompatibel mit ESE System Papier Pads 44 mm**CAFFÈ BORBONE**€21.91**4.6★3,029 rev](https://www.amazon.de/dp/B01N5L1J0P) [5**CAFFÈ BORBONE BLU Espresso Pads / Cialde 150 Stück**CAFFÈ BORBONE**€26.95**4.6★9,625 rev](https://www.amazon.de/dp/B01N1NR31G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kaffeepads Caffè Toraldo Mischung Crema di Napoli ESE 44 mm (50 Stück)**caffè toraldo**€17.09**3,622 rev1y ago](https://www.amazon.de/dp/B0B7S8VXYX) [**Kimbo Le Meraviglie del Gusto Pompei 50 Kaffeepads Starke und Entschlossene Mischung Intensität 12/13 Dunkle Röstung 1 Packung mit 50 Pads**Kimbo**€13.85**61 rev1y ago](https://www.amazon.de/dp/B0F4YPD16C) [**BLAUE Mischung Kaffeebohnen Borbone 1 kg x 6**CAFFÈ BORBONE**€92.16**407 rev1y ago](https://www.amazon.de/dp/B0DFCYQT8W) [**Caffè Borbone Kompostierbare Kaffeepads Exklusive Kaffeemischung - 170 Pads - Kompatibel mit ESE System Papier Pads 44 mm**CAFFÈ BORBONE**€25.41**245 rev2y ago](https://www.amazon.de/dp/B0D7QGK6XW) [**Caffè Mauro Torrefazione Kaffee Kompostierbare Pods Recyclebare Verpackung Original Mischung - 100 stück - Intensität 10/10 - Kompatibel mit ESE System Papier Pads 44 mm**CAFFE MAURO TORREFAZIONE**€16.84**245 rev2y ago](https://www.amazon.de/dp/B0D7CXDLH2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Caffè Borbone Kompostierbare Kaffeepads Schwarze Kaffeemischung - 50 Pads - Kompatibel mit ESE System Papier Pads 44 mm**CAFFÈ BORBONE**€9.45**4.5★**▲ 171%**](https://www.amazon.de/dp/B074KH9K9V) [**Caffè Borbone Kompostierbare Kaffeepads Blaue Kaffeemischung - 100 Pads - Kompatibel mit ESE System Papier Pads 44 mm**CAFFÈ BORBONE**€21.91**4.6★**▲ 128%**](https://www.amazon.de/dp/B01N5L1J0P) [**Kimbo Espresso Napoletano ESE 44 mm Kaffeepads Intensiver italienischer Espresso Aromatisch kräftig & dunkel geröstet Kompatibel mit ESE/44-mm-Maschinen**Kimbo**€27.75**4.5★**▲ 125%**](https://www.amazon.de/dp/B08CRW1Y63) [**Gimoka - Kompatibel Für Easy Serving Espresso - Cialde Ese 44-50 Kaffeepads - Geschmack GRAN BAR INTENSO - 12 - In Kompostierbarem Papier**Gimoka**€6.77**4.2★**▲ 114%**](https://www.amazon.de/dp/B077MBY2YZ) [**Caffè Borbone Kompostierbare Kaffeepads Gold-Kaffeemischung - 150 Pads - Kompatibel mit ESE System Papier Pads 44 mm 150 Stück**CAFFÈ BORBONE**€29.84**4.3★**▲ 110%**](https://www.amazon.de/dp/B01DT9Q2LY)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**34%
*“Kaffee schmeckt super”*
**Geschmack**15%
*“Super geschmack”*
**Koffeingehalt**14%
*“Bester Espresso”*
**Qualität insgesamt**9%
*“Beste Qualität”*
**Preis-Leistungs-Verhältnis**6%
*“Preis Leistung ok”*
**Geruch**4%
*“Schönes Aroma”*
**Farbe**2%
*“Der blaue ist schön rund”*
**Benutzerfreundlichkeit**2%
*“Cafè Pads mit entsprechender Handarbeit”*
**Gesamtgröße**1%
*“Passt”*
**Mischung/Verhältnis**1%
*“Tolle Mischung”*
### **What buyers complain about **
**Geschmack insgesamt**23%
*“Bitteres Wasser”*
**Bitter**11%
*“Schmeckt bitter”*
**Preis-Leistungs-Verhältnis**9%
*“Der Preis ist hoch für nur 100 Stück”*
**Geschmack**8%
*“Wässrig und kaum Aroma”*
**Qualität insgesamt**7%
*“Ob es sich um eine Fehlproduktion handelt oder schlicht um sehr minderwertige Qualität, kann ich nicht beurteilen – sicher ist jedoch, dass diese Pads nicht genießbar waren”*
**Gesamtgröße**5%
*“Passt nicht”*
**Geruch**4%
*“Vom Aroma und Geruch nicht überzeugend”*
**Stärke**3%
*“Nicht zu empfehlen wenn ihr starken kaffe wollt”*
**Funktionalität insgesamt**2%
*“Falls es nicht funktioniert, geht er ab in die Tonne”*
**Abgestanden/verfault/verwöhnt**2%
*“Alter Kaffee”*
### **Top return reasons **
**beworben Vs Tatsächliches Produkt**50%
**Gesamtgröße**25%
**Farbe**25%
## **Common questions**
- **Is ese pads profitable to sell on Amazon Germany?**
- The niche generates €769K/yr across 36 tracked products. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the ese pads niche?**
- 8 brands and 73 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in ese pads?**
- Top complaints mined from reviews: Geschmack insgesamt, Bitter, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for ese pads peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the ese pads niche?**
- Listings span €6.77–€98.74; the average listing price is €27.32 (sweet spot $15–$100). The average incumbent carries 3,651 reviews — the moat a new listing must climb.
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