---
title: "Erdnussbutter — €294K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/erdnussbutter"
last_updated: "2026-08-10T13:43:27.031Z"
locale: en
meta:
description: "Niche score 50/100 · €294K/yr market · 462K searches/yr. Prices mostly outside the sweet spot ($1.77–$14.68) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €294K/yr market · 462K searches/yr. Prices mostly outside the sweet spot ($1.77–$14.68) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Erdnussbutter — €294K/yr Amazon DE Niche (2026) - Flapen"
---
# **erdnussbutter**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.77–$14.68) keeps it on the watch list.
Market size 51Growth 14Conversion 80Competition 42Returns 100Price range 0Avg price 21Brand share 58Review moat 54Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,353.32**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****€294K**
€294K/yr · 462K searches
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****€7.67**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****€1.77–€14.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, erdnussbutter is a €294K/yr Amazon Germany market (462K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **erdnussbutter market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€307K–€384K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **68%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 98%
**Open market**
**25%**
- Body Attack24% - Nutriheads20% - Bulk12% - Zentis9% - Vilgain6% - Bioasia5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/erdnussbutter/trend)
## **Top erdnussbutter search terms**
- **erdnussbutter**226K/yr-20.8%8.0% conv. - **peanut butter**110K/yr-12.6%6.7% conv. - **erdnussbutter ohne zucker**44K/yr-32.6%6.7% conv. - **erdnussbutter crunchy**11K/yr-24.6%8.8% conv. - **erdnussbutter bio**7K/yr-32.8%6.7% conv. - **nussbutter**6K/yr-38.3%1.7% conv. - **esn erdnussbutter**5K/yr-30.9%4.6% conv. - **protein peanut butter**4K/yr-13.1%5.9% conv. - **esn peanut butter**5K/yr-20.2%3.6% conv. - **protein erdnussbutter**5K/yr-27.5%8.3% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/erdnussbutter/search-terms)
## **Top erdnussbutter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€29K20%€59K30%€88K40%€117K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutriheads Erdnussbutter Cremig 1000 g | Reine Erdnüsse in Extra Cremiger Konsistenz Ohne Zucker- & Salzzusatz Frei von Konservierungsstoffen Reich an Protein und Ungesättigten Fettsäuren**Nutriheads**€9.01**4.3★105 rev](https://www.amazon.de/dp/B0GJD38PGH) [2**Body Attack Peanut Butter Creamy 1kg - Erdnussbutter 30% Protein ohne Zuckerzusatz vegan ohne palmöl**Body Attack**€11.15**4.4★1,273 rev](https://www.amazon.de/dp/B01M1539UQ) [3**Bulk Erdnussbutter Knackig 1 kg**Bulk**€8.63**4.4★10,085 rev](https://www.amazon.de/dp/B00SP32EXU) [4**Body Attack Peanut Butter Crunchy 1kg - Erdnussbutter mit Stückchen 30% Protein ohne Zuckerzusatz vegan ohne palmöl**Body Attack**€11.13**4.5★1,709 rev](https://www.amazon.de/dp/B01LZUB8M0) [5**Zentis Erdnussbutter Creamy Brotaufstrich aus 90% Erdnüssen 350g**Zentis**€2.45**3.9★51 rev](https://www.amazon.de/dp/B0GMHY1KRQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Erdnussmus Smooth 340g**by Amazon**€2.01**20 rev1mo ago](https://www.amazon.de/dp/B0FMH6PVVP) [**GERLINÉA Fit&Protein Crunchy Erdnussbutter 100% Erdnüsse Leicht geröstet Ohne Zuckerzusatz Proteinquelle 350g**Gerlinéa**€4.26**47 rev3mo ago](https://www.amazon.de/dp/B0GRB2VV7T) [**Yutto Erdnussbutter Cremig (0.35 kg)**Yutto**€1.77**2 rev4mo ago](https://www.amazon.de/dp/B0GVNH7T62) [**Zentis Erdnussbutter Creamy Brotaufstrich aus 90% Erdnüssen 350g**Zentis**€2.45**51 rev5mo ago](https://www.amazon.de/dp/B0GMHY1KRQ) [**Nutriheads Erdnussbutter Cremig 1000 g | Reine Erdnüsse in Extra Cremiger Konsistenz Ohne Zucker- & Salzzusatz Frei von Konservierungsstoffen Reich an Protein und Ungesättigten Fettsäuren**Nutriheads**€9.01**105 rev5mo ago](https://www.amazon.de/dp/B0GJD38PGH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Erdnussmus Smooth 340g**by Amazon**€2.01**4.7★**▲ 340%**](https://www.amazon.de/dp/B0FMH6PVVP) [**GERLINÉA Fit&Protein Crunchy Erdnussbutter 100% Erdnüsse Leicht geröstet Ohne Zuckerzusatz Proteinquelle 350g**Gerlinéa**€4.26**4.3★**▲ 339%**](https://www.amazon.de/dp/B0GRB2VV7T) [**Yutto Erdnussbutter Cremig (0.35 kg)**Yutto**€1.77**5.0★**▲ 308%**](https://www.amazon.de/dp/B0GVNH7T62) [**Zentis Erdnussbutter Creamy Brotaufstrich aus 90% Erdnüssen 350g**Zentis**€2.45**3.9★**▲ 306%**](https://www.amazon.de/dp/B0GMHY1KRQ) [**Zentis Erdnussbutter Crunchy Brotaufstrich aus 90% Erdnüssen 350g**Zentis**€2.55**4.2★**▲ 252%**](https://www.amazon.de/dp/B08X3XQ7Z9)
**~~View all trending →~~**
## **What buyers say about erdnussbutter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**31%
*“Beste Peanutbutter ever”*
**Geschmack**15%
*“Lecker Peanutbutter”*
**Qualität insgesamt**8%
*“Best product”*
**Textur/Konsistenz – insgesamt**6%
*“Die Konsistenz ist schön smooth und eignet sich perfekt als Brotaufstrich, für Porridge, Smoothies oder zum Backen”*
**Inhaltsstoffe – insgesamt**5%
*“Das Produkt besteht zu 100% aus Erdnüssen”*
**Süße**3%
*“leicht süßlichen Noten”*
**Preis-Leistungs-Verhältnis**3%
*“Preis/Leistung OK”*
**Weiches Gefühl**2%
*“Smooth wie 'ne 1”*
**Knusprigkeit**2%
*“Crunchy, lecker, ohne Zucker”*
**Ernährungs Gehalt**2%
*“30 % Protein – ideal als proteinreicher Snack oder Zusatz nach dem Sport”*
### **What buyers complain about **
**Geschmack insgesamt**15%
*“Ungenießbar”*
**Verdünnt/wässrig**8%
*“Ziemlich flüssig”*
**Geschmack**8%
*“2 Punkte für den Geschmack”*
**Ölig/fettig**7%
*“Ölig, nicht cremig”*
**Textur/Konsistenz – insgesamt**6%
*“Ziemlich dünnflüssig”*
**Preis-Leistungs-Verhältnis**4%
*“Schade, 1kg teuer für die Tonne”*
**Brock/Klump/Sammlung**3%
*“Flüssig mit Klumpen”*
**Süße**3%
*“Alledings nicht süß”*
**Inhaltsstoffe – insgesamt**3%
*“Dieses Produkt entspricht keiner Butter”*
**Qualität insgesamt**2%
*“Schade für das eigentlich gute Produkt”*
## **Common questions**
- **Is erdnussbutter profitable to sell on Amazon Germany?**
- The niche generates €294K/yr across 22 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the erdnussbutter niche?**
- 17 brands and 24 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in erdnussbutter?**
- Top complaints mined from reviews: Geschmack insgesamt, Verdünnt/wässrig, Geschmack. The return rate is 0.1%.
- **When does demand for erdnussbutter peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the erdnussbutter niche?**
- Listings span €1.77–€14.68; the average listing price is €7.67 (sweet spot $15–$100). The average incumbent carries 1,353 reviews — the moat a new listing must climb.
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