---
title: "Englischer Tee — €477K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/englischer-tee"
last_updated: "2026-08-10T10:35:24.947Z"
locale: en
meta:
description: "Niche score 52/100 · €477K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €477K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Englischer Tee — €477K/yr Amazon DE Niche (2026) - Flapen"
---
# **englischer tee**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 59Growth 10Conversion 92Competition 71Returns 100Price range 74Avg price 72Brand share 7Review moat 39Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€2.27–€51.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****€14.59**
avg listing price — sweet spot $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****€477K**
€477K/yr · 287K searches
**Review moat**
**Okay****2,595.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-30.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, englischer tee is a €477K/yr Amazon Germany market (287K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **englischer tee market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **€438K–€584K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **53%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 86%
**Open market**
**2%**
- Yorkshire Tea45% - PG tips27% - Twinings14% - Tetley10% - TAYLORS OF HARROGATE1% - SHESTORE241% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.1% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/englischer-tee/trend)
## **Top englischer tee search terms**
- **yorkshire tea**59K/yr-16.0%10.5% conv. - **english breakfast tea**30K/yr-27.2%6.4% conv. - **pg tips tea bags**22K/yr-24.3%17.2% conv. - **twinings**25K/yr-28.0%2.8% conv. - **yorkshire tea bags**8K/yr+25.4%11.7% conv. - **twinings tee**41K/yr-72.3%2.7% conv. - **pg tips**19K/yr-22.4%15.7% conv. - **tetley tea bags**13K/yr-20.0%14.8% conv. - **englischer tee**14K/yr-33.8%3.5% conv. - **twinings tea**10K/yr-41.6%2.2% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/englischer-tee/search-terms)
## **Top englischer tee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€14K6%€29K9%€43K12%€57K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yorkshire Tea - Erfrischender Starker Schwarzer Tee-Mix - English Breakfast Sorgfältig Gemischt für Konsistenz und Geschmack - 160 Teebeutel**Yorkshire Tea**€12.04**4.8★7,929 rev](https://www.amazon.de/dp/B000HRS7OM) [2**PG Tips schwarzer Tee 1er Pack (1 x 870 g) 300 Beutel**PG tips**€16.42**4.6★1,373 rev](https://www.amazon.de/dp/B003RTW068) [3**Yorkshire Tea - Gold - Schwarzer Tee - Feinste Mischung aus Assam Kenia und Ruanda Reichhaltiger und Sanfter Geschmack - 160 Teebeutel**Yorkshire Tea**€14.28**4.8★12,383 rev](https://www.amazon.de/dp/B000XEV9YE) [4**Yorkshire Tea - Erfrischender Starker Schwarzer Tee-Mix - English Breakfast Sorgfältig Gemischt für Konsistenz und Geschmack - 480 Teebeutel**Yorkshire Tea**€26.59**4.8★338 rev](https://www.amazon.de/dp/B07MNLNVPS) [5**PG Tips | One Cup Tea | Original | Schwarzer Tee | Kreiert für echte Teeliebhaber seit 1930 | Erfrischendster und aromatischster Geschmack | 1er Pack | 240 Schwarzteebeutel**PG tips**€13.27**4.7★5,687 rev](https://www.amazon.de/dp/B000MXX04S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**English Breakfast englischer Schwarztee schwarzer Tee aus England 80 Teebeutel - importiert von Shestore24**SHESTORE24**€13.89**30 rev1y ago](https://www.amazon.de/dp/B0DM9BL7TW) [**Twinings ENGLISH BREAKFAST Schwarzer Tee lose in der Tee-Dose - kräftiger Schwarztee aus hochwertigen Teeblättern gepflückt in Sri Lankas & Indiens besten Teegärten (200g)**Twinings**€6.67**1,268 rev1y ago](https://www.amazon.de/dp/B0DF86GZ3T) [**Twinings EARL GREY Schwarzer Tee lose in der Tee-Dose verfeinert mit Bergamotte-Aroma - weltbekannt & ausgesprochen erfrischender Schwarztee aus China (500g)**Twinings**€14.75**2,210 rev1y ago](https://www.amazon.de/dp/B0DF84WDQW) [**Yorkshire Tea - Erfrischender Starker Schwarzer Tee-Mix - English Breakfast Sorgfältig Gemischt für Konsistenz und Geschmack - 480 Teebeutel**Yorkshire Tea**€26.59**338 rev4y ago](https://www.amazon.de/dp/B07MNLNVPS) [**PG Tips | One Cup Tea | Original | Schwarzer Tee | Kreiert für echte Teeliebhaber seit 1930 | Erfrischendster und aromatischster Geschmack | 4er Pack | 4 x 240 Schwarzteebeutel**PG tips**€38.40**3,375 rev6y ago](https://www.amazon.de/dp/B07VLWN6QJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yorkshire Tea - Erfrischender Starker Schwarzer Tee-Mix - English Breakfast Sorgfältig Gemischt für Konsistenz und Geschmack - 480 Teebeutel**Yorkshire Tea**€26.59**4.8★**▲ 85%**](https://www.amazon.de/dp/B07MNLNVPS) [**Yorkshire Tea - Erfrischender Starker Schwarzer Tee-Mix - English Breakfast Sorgfältig Gemischt für Konsistenz und Geschmack - 1040 Teebeutel**Yorkshire Tea**€51.85**4.8★**▲ 65%**](https://www.amazon.de/dp/B07JLPVJ3X) [**PG Tips | One Cup Tea | Original | Schwarzer Tee | Kreiert für echte Teeliebhaber seit 1930 | Erfrischendster und aromatischster Geschmack | 4er Pack | 4 x 240 Schwarzteebeutel**PG tips**€38.40**4.4★**▲ 33%**](https://www.amazon.de/dp/B07VLWN6QJ) [**Yorkshire Tea - Erfrischender Starker Schwarzer Tee-Mix - English Breakfast Sorgfältig Gemischt für Konsistenz und Geschmack - 160 Teebeutel**Yorkshire Tea**€12.04**4.8★**▲ 25%**](https://www.amazon.de/dp/B000HRS7OM) [**PG Tips schwarzer Tee 1er Pack (1 x 870 g) 300 Beutel**PG tips**€16.42**4.6★**▲ 23%**](https://www.amazon.de/dp/B003RTW068)
**~~View all trending →~~**
## **What buyers say about englischer tee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**52%
*“Lovely cuppa tea, best british”*
**Geschmack**18%
*“Aromatisch”*
**Qualität insgesamt**8%
*“Super guten Produkt”*
**Geruch**6%
*“Super angenehmes und kräftiges Aroma”*
**Preis-Leistungs-Verhältnis**4%
*“Preis angemessen”*
**Vegan/Biologisch**2%
*“Cupper Bio Tee”*
**Frische**1%
*“Super frisch und lecker”*
**Süße**1%
*“Sehr aromatisch, mit süßer Milch köstlich”*
**beworben Vs Tatsächliches Produkt**1%
*“Tut genau was es tun soll”*
**Mischung/Verhältnis**1%
*“Englischer Tee einfach eine gute Mischung”*
### **What buyers complain about **
**Geschmack insgesamt**38%
*“Schlechter Geschmack”*
**Geschmack**27%
*“Null Earl Grey Aroma”*
**Qualität insgesamt**7%
*“Müll”*
**beworben Vs Tatsächliches Produkt**6%
*“Was allerdings irreführend ist, ist devinitiv das Foto von dem Produkt”*
**Feucht/Trocken**4%
*“Die ersten paar Schlücke dachte ich mir "hmm etwas trocken".”*
**Gesamtgröße**2%
*“Aber Achtung: Die Packung ist wirklich groß”*
**Preis-Leistungs-Verhältnis**2%
*“Schlechter Tee für so einen Preis”*
**Geruch**2%
*“Unerträglicher Geruch und Geschmack”*
**Stärke**1%
*“etwas schwach”*
## **Common questions**
- **Is englischer tee profitable to sell on Amazon Germany?**
- The niche generates €477K/yr across 36 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the englischer tee niche?**
- 8 brands and 79 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in englischer tee?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Qualität insgesamt. The return rate is 0.0%.
- **When does demand for englischer tee peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the englischer tee niche?**
- Listings span €2.27–€51.85; the average listing price is €14.59 (sweet spot $15–$100). The average incumbent carries 2,595 reviews — the moat a new listing must climb.
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