---
title: "Englische Süßigkeiten — €138K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/englische-suessigkeiten"
last_updated: "2026-08-10T15:08:47.153Z"
locale: en
meta:
description: "Niche score 46/100 · €138K/yr market · 251K searches/yr · €16.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €138K/yr market · 251K searches/yr · €16.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Englische Süßigkeiten — €138K/yr Amazon DE Niche (2026) - Flapen"
---
# **englische süßigkeiten**
**Skip it**
Soft demand (-32.0% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 9Conversion 42Competition 43Returns 100Price range 81Avg price 78Brand share 17Review moat 66Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€1.82–€79.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****€16.36**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****869.08**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€138K**
€138K/yr · 251K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-32.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, englische süßigkeiten is a €138K/yr Amazon Germany market (251K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **englische süßigkeiten market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **€131K–€164K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#463**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **52%**
- **Out of stock**
- **20.7%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**93%**
Top 20: 97%
**Top-5 click share**
**59%**
Top 20: 95%
**Open market**
**4%**
- Quality Street43% - Cadbury41% - Nestlé4% - Walkers Nonsuch3% - --3% - House of Caramel2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.0% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/englische-suessigkeiten/trend)
## **Top englische süßigkeiten search terms**
- **quality street**65K/yr-28.8%4.7% conv. - **cadbury**55K/yr-45.9%1.2% conv. - **cadbury chocolate**17K/yr+8.3%1.8% conv. - **englische süßigkeiten**18K/yr-19.3%3.3% conv. - **british food**13K/yr-6.5%0.7% conv. - **englische lebensmittel**13K/yr-24.0%1.8% conv. - **britische lebensmittel**9K/yr-28.3%0.8% conv. - **britische süßigkeiten**5K/yr-0.1%1.5% conv. - **cadbury schokolade**22K/yr-76.0%1.8% conv. - **dairy milk**4K/yr-22.7%1.5% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/englische-suessigkeiten/search-terms)
## **Top englische süßigkeiten products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€7K10%€14K15%€21K20%€28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Quality Street 410 g bunte Pralinen- und Toffee-Mischung von Nestlé zum Teilen Verschenken und Genießen**Quality Street**€13.86**4.2★118 rev](https://www.amazon.de/dp/B0C33T3R8V) [2**Quality Street Dose 2.5kg**Quality Street**€35.16**4.5★1,171 rev](https://www.amazon.de/dp/B0034IJ8QM) [3**Cadbury Flake - 4 x 20g (80g) - Vorteilspackung**Cadbury**€7.22**4.3★4,195 rev](https://www.amazon.de/dp/B01ELAGPWQ) [4**Cadbury Dairy Milk Schokolade 2 x 200 g köstlich cremige Milchschokolade aus Großbritannien einmalig leckere Süßigkeit mit vollmundigem Geschmack Vollmilch**Cadbury**€13.55**4.4★379 rev](https://www.amazon.de/dp/B00GGB80MW) [5**Cadbury Twirl 5 Stück a 21 5g Wirbel 107 5g**Cadbury**€6.68**4.3★837 rev](https://www.amazon.de/dp/B01NBIGLHL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Quality Street 2 5kg Dose aktuelles Motiv - XXL Mischung aus Schoko- & Toffee-Sorten | Kultige Pralinen in Geschenk-Dose | Perfekt zum Teilen Feiern & Verschenken**Quality Street**€42.49**5 rev10mo ago](https://www.amazon.de/dp/B0FN7MN1F7) [**Cadbury Dairy Milk Caramel Nibbles 85g**Cadbury**€7.44**57 rev1y ago](https://www.amazon.de/dp/B0CWVMP3ZN) [**Cadbury Heroes Chocolate Bulk Share Box verschiedene Milchschokoladenriegel in Minigröße 2 kg**Cadbury**€46.22**6,249 rev1y ago](https://www.amazon.de/dp/B095SZJGWH) [**Quality Street 410 g bunte Pralinen- und Toffee-Mischung von Nestlé zum Teilen Verschenken und Genießen**Quality Street**€13.86**118 rev3y ago](https://www.amazon.de/dp/B0C33T3R8V) [**Cadbury Dairy Milk Schokolade cremige Milchschokolade leckere Süßigkeit mit süßem vollmundigem Geschmack Dairy Milk 17 x 180 g**Cadbury**€79.67**4 rev4y ago](https://www.amazon.de/dp/B09ZLP3PHB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cavendish & Harvey Winegums 180g English Style | Zitrone Orange Apfel Himbeere Schwarze Johannisbeere Ananas | Fruchtige Weingummi | Glutenfrei | 1 x 180g**Cavendish & Harvey**€2.36**4.3★**▲ 186%**](https://www.amazon.de/dp/B072BJ5Z48) [**New English Teas Jack: Teedose mit 40 English Breakfast Teebeuteln**New English Teas**€9.57**4.6★**▲ 98%**](https://www.amazon.de/dp/B01CILUHVA) [**Cadbury Heroes Chocolate Bulk Share Box verschiedene Milchschokoladenriegel in Minigröße 2 kg**Cadbury**€46.22**4.7★**▲ 98%**](https://www.amazon.de/dp/B095SZJGWH) [**Cadbury Dairy Milk Schokolade cremige Milchschokolade leckere Süßigkeit mit süßem vollmundigem Geschmack Dairy Milk 17 x 180 g**Cadbury**€79.67**3.7★**▲ 65%**](https://www.amazon.de/dp/B09ZLP3PHB) [**Cadbury Dairy Milk Chocolate Bars (2 x 200 g) and Dairy Milk Caramel Chocolate Bars (2 x 120 g) Bundle**Cadbury**€19.53**4.3★**▲ 50%**](https://www.amazon.de/dp/B07G458M9W)
**~~View all trending →~~**
## **What buyers say about englische süßigkeiten**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**50%
*“Schmeckt”*
**Qualität insgesamt**11%
*“Quality Street Dose”*
**Preis-Leistungs-Verhältnis**5%
*“super preisleistung”*
**Geschmack**5%
*“Geschmackvoll”*
**Süße**5%
*“Super Süßigkeit”*
**Geschenk Zweck**3%
*“Super zum verschenken:)”*
**Mischung/Verhältnis**3%
*“Richtig schöne Mischung”*
**Frische**3%
*“waren sehr frisch”*
**Haltbarkeit**1%
*“56 Jahre Haltbarkeit”*
**Gesamtgröße**1%
*“MHD passt auch”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**22%
*“Schade um das Geld”*
**Geschmack insgesamt**12%
*“Zäh und beinahe geschmacklos”*
**Lagertemperatur**10%
*“Wie wurden die denn gelagert??”*
**Geschmack**8%
*“grausiger Geschmack”*
**Hartes Gefühl**7%
*“Zäh und beinahe geschmacklos”*
**Süße**5%
*“Sehr unbefriedigendes Süßigkeiten Erlebnis”*
**Qualität insgesamt**5%
*“Qualität stimmt nicht mehr”*
**Brock/Klump/Sammlung**4%
*“Bonbons verklebt”*
**beworben Vs Tatsächliches Produkt**4%
*“Keine 400 g wie angegeben”*
**Farbe**1%
*“Die Schokolade ist grau”*
## **Common questions**
- **Is englische süßigkeiten profitable to sell on Amazon Germany?**
- The niche generates €138K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the englische süßigkeiten niche?**
- 8 brands and 38 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in englische süßigkeiten?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Lagertemperatur. The return rate is 0.0%.
- **When does demand for englische süßigkeiten peak?**
- Demand peaks in Feb–Nov–Dec; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the englische süßigkeiten niche?**
- Listings span €1.82–€79.67; the average listing price is €16.36 (sweet spot $15–$100). The average incumbent carries 869 reviews — the moat a new listing must climb.
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