---
title: "energy drink — €2.0M/yr Amazon Germany Niche, Score 58/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/energy-drink"
last_updated: "2026-07-21T06:37:52.756Z"
locale: en
meta:
description: "energy drink shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "energy drink shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "energy drink — €2.0M/yr Amazon Germany Niche, Score 58/100 - Flapen"
---
# **energy drink**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 94Growth 20Conversion 59Competition 79Returns 100Price range 78Avg price 61Brand share 0Review moat 71Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Market size**
**Great****€2.0M**
€2.0M/yr · 2.9M searches
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Great****€8.28–€39.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****665.19**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****€13.35**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, energy drink is a €2.0M/yr Amazon Germany market (2.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **150K–200K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **€2.0M–€2.7M**
- units × avg price
- **Launch success**
- **100%**
- 8 of 8 new (360d)
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **81%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **183 days**
## **Competition**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**4 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 79%
**Open market**
**0%**
- Monster76% - Rockstar19% - by Amazon3% - effect2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.
175K125KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/energy-drink/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€79K8%€157K12%€236K16%€315K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 37 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Monster Energy Ultra White - koffeinhaltiger Energy Drink mit sanftem Zitrus-Geschmack - ohne Zucker und ohne Kalorien - in praktischen Einweg Dosen (12 x 500 ml)**Monster**€14.38**4.8★1,485 rev](https://www.amazon.de/dp/B07QB89R8P) [2**Monster Energy Lando Norris - koffeinhaltiger Energy-Drink mit futuristischem Melonen-Yuzu-Geschmack - full Flavour zero Zucker zero Kalorien - in praktischen Einweg Dosen (12 x 500 ml)**Monster**€11.47**4.6★183 rev](https://www.amazon.de/dp/B0FP1PSX4L) [3**Monster Energy Viking Berry - koffeinhaltiger Energy-Drink mit Waldbeeren-Geschmack - full Flavour full Sugar Juice - in praktischen Einweg Dosen (12 x 500 ml)**Monster**€14.46**4.8★163 rev](https://www.amazon.de/dp/B0G4D5RPHR) [4**Monster Energy Green Zero Sugar - koffeinhaltiger Energy-Drink mit klassischem Energy-Geschmack - zero Zucker und zero Kalorien - in praktischen Einweg Dosen (12 x 500 ml)**Monster**€13.50**4.7★468 rev](https://www.amazon.de/dp/B0CQMFB4PK) [5**Monster Energy Ultra Fantasy Ruby Red - koffeinhaltiger Energy-Drink mit erfrischend-leichtem Grapefruit-Geschmack - ohne Zucker und ohne Kalorien - in praktischen Einweg Dosen (12 x 500 ml)**Monster**€13.32**4.7★117 rev](https://www.amazon.de/dp/B0G4DD15WQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Monster Energy Große Mischung aus 24 verschiedenen Energy-Drinks (24 Dosen)**Monster**€39.18**21 rev7mo ago](https://www.amazon.de/dp/B0G62ZH4M4) [**Rockstar Energy Drink Blood Orange - Zero Sugar - Koffeinhaltiges Erfrischungsgetränk mit Blutorange Geschmack ohne Zucker EINWEG (12 x 500ml)**Rockstar**€9.96**101 rev7mo ago](https://www.amazon.de/dp/B0G5PH5C6S) [**Monster Energy Viking Berry - koffeinhaltiger Energy-Drink mit Waldbeeren-Geschmack - full Flavour full Sugar Juice - in praktischen Einweg Dosen (12 x 500 ml)**Monster**€14.46**163 rev7mo ago](https://www.amazon.de/dp/B0G4D5RPHR) [**Monster Energy Ultra Fantasy Ruby Red - koffeinhaltiger Energy-Drink mit erfrischend-leichtem Grapefruit-Geschmack - ohne Zucker und ohne Kalorien - in praktischen Einweg Dosen (12 x 500 ml)**Monster**€13.32**117 rev7mo ago](https://www.amazon.de/dp/B0G4DD15WQ) [**effect Probierpaket Energy Drink 12 x 330 ml Dosen Einweg alle Sorten in einer Box koffeinhaltiges Erfrischungsgetränk mit B-Vitaminen fruchtig & vegan**effect**€8.93**277 rev7mo ago](https://www.amazon.de/dp/B0G49TL4K1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**effect Probierpaket Energy Drink 12 x 330 ml Dosen Einweg alle Sorten in einer Box koffeinhaltiges Erfrischungsgetränk mit B-Vitaminen fruchtig & vegan**effect**€8.93**4.6★**▲ 86%**](https://www.amazon.de/dp/B0G49TL4K1) [**Monster Energy Lando Norris - koffeinhaltiger Energy-Drink mit futuristischem Melonen-Yuzu-Geschmack - full Flavour zero Zucker zero Kalorien - in praktischen Einweg Dosen (12 x 500 ml)**Monster**€11.47**4.6★**▲ 83%**](https://www.amazon.de/dp/B0FP1PSX4L) [**Rockstar Energy Drink Blood Orange - Zero Sugar - Koffeinhaltiges Erfrischungsgetränk mit Blutorange Geschmack ohne Zucker EINWEG (12 x 500ml)**Rockstar**€9.96**4.2★**▲ 41%**](https://www.amazon.de/dp/B0G5PH5C6S) [**Monster Energy Ultra Paradise - koffeinhaltiger Energy Drink mit Kombination aus Apfel Kiwi und Gurke - ohne Zucker und ohne Kalorien - in praktischen Einweg Dosen (12 x 500 ml)**Monster**€12.29**4.7★**▲ 36%**](https://www.amazon.de/dp/B084Z89BB6) [**Monster Energy Green Zero Sugar - koffeinhaltiger Energy-Drink mit klassischem Energy-Geschmack - zero Zucker und zero Kalorien - in praktischen Einweg Dosen (12 x 500 ml)**Monster**€13.50**4.7★**▲ 36%**](https://www.amazon.de/dp/B0CQMFB4PK)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**43%
*“Very tasty”*
**Geschmack**14%
*“Bester flavor”*
**Energieniveau**9%
*“Bester Energy”*
**Süße**9%
*“Total fruchtige Note”*
**Preis-Leistungs-Verhältnis**6%
*“Perfekter Deal”*
**Qualität insgesamt**2%
*“Solides Produkt”*
**Frische**2%
*“Fruchtig und frisch schmeckt es mir aus dem Kühlschrank am besten”*
**Alkoholgeschmack**2%
*“Bester Energy Drink”*
**beworben Vs Tatsächliches Produkt**1%
*“Wie erwartet”*
**Sauer**1%
*“der Sour Apple von Monster ist ganz okay, daher hatte ich ähnliches von Rockstar erwartet. für 10€ im Angebot gekauft, daher eigentlich nicht wirklich viel erwartet.”*
### **What buyers complain about **
**Geschmack insgesamt**24%
*“Brausegeschmack”*
**Süße**13%
*“schmeckt nicht so pappsüß”*
**Geschmack**12%
*“Brausegeschmack”*
**Preis-Leistungs-Verhältnis**6%
*“Gut aber der Preis”*
**Künstliche Süßstoffe**3%
*“Süßstoff”*
**beworben Vs Tatsächliches Produkt**2%
*“Leider stimmt 24 verschiedene nicht ganz, zwei sind doppelt, siehe Foto”*
**Sauer**2%
*“sour”*
**Inhaltsstoffe – insgesamt**1%
*“Leider war keine Kohlensäure mehr in den Getränken”*
**Geruch**1%
*“Bei dem neuen grünen stinkt nach ein paar Stunden der ganze Raum echt übel”*
**Ernährungs Gehalt**1%
*“Ja ich weiß Energy Drinks sind nicht gesund”*
## **Common questions**
- **Is energy drink profitable to sell on Amazon Germany?**
- The niche generates €2.0M/yr across 37 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the energy drink niche?**
- 4 brands and 39 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in energy drink?**
- Top complaints mined from reviews: Geschmack insgesamt, Süße, Geschmack. The return rate is 0.1%.
- **When does demand for energy drink peak?**
- Demand peaks in Jul–Oct–Nov; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the energy drink niche?**
- Listings span €8.28–€39.18; the average listing price is €13.35 (sweet spot $15–$100). The average incumbent carries 665 reviews — the moat a new listing must climb.
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