---
title: "eiskaffee — €331K/yr Amazon Germany Niche, Score 59/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/eiskaffee"
last_updated: "2026-07-21T06:36:14.341Z"
locale: en
meta:
description: "eiskaffee shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "eiskaffee shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "eiskaffee — €331K/yr Amazon Germany Niche, Score 59/100 - Flapen"
---
# **eiskaffee**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 97Conversion 77Competition 19Returns 100Price range 66Avg price 59Brand share 0Review moat 77Quality gap 57
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Growth**
**Incredible****+178.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****468.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€2.39–€39.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****€13.12**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****€331K**
€331K/yr · 341K searches
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, eiskaffee is a €331K/yr Amazon Germany market (341K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€328K–€394K**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **57%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **187 days**
## **Competition**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- NESCAFÉ50% - KRÜGER43% - HEART's3% - INSTICK just add water2% - Cafemio2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +178.4% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/eiskaffee/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€33K20%€66K30%€99K40%€132K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KRÜGER Family Eiskaffee Classic 275g Dose**KRÜGER**€2.39**4.1★164 rev](https://www.amazon.de/dp/B004TQDZ30) [2**NESCAFÉ Frappé Typ Iced-Coffee Frappé-Kaffeepulver mit Instant-Kaffee koffeinhaltig 1er Pack (1 x 275g)**NESCAFÉ**€3.32**3.9★2,213 rev](https://www.amazon.de/dp/B0015S39F4) [3**KRÜGER Family Eiskaffee Schoko Instantkaffee 500 g Beutel**KRÜGER**€4.00**4.6★872 rev](https://www.amazon.de/dp/B00FUAU5P0) [4**NESCAFÉ ICED löslicher Bohnenkaffee erfrischend & sanfter Iced Coffee koffeinhaltig 1er Pack (1 x 95g)**NESCAFÉ**€5.29**4.3★168 rev](https://www.amazon.de/dp/B0F8K35DDK) [5**KRÜGER Eiskaffee Vanilla-Hazelnut Cookie Crunch 10x 15g Sachets**KRÜGER**€2.59**4.4★13 rev](https://www.amazon.de/dp/B0GTVTX3RZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KRÜGER Eiskaffee Vanilla-Hazelnut Cookie Crunch 10x 15g Sachets**KRÜGER**€2.59**13 rev3mo ago](https://www.amazon.de/dp/B0GTVTX3RZ) [**NESCAFÉ Espresso Concentrate Style Black zuckerfreies Getränkekonzentrat mit löslichem Bohnenkaffee 1er Pack (1 x 500ml) Einweg-Flasche**NESCAFÉ**€5.05**196 rev5mo ago](https://www.amazon.de/dp/B0GLZ2KK67) [**NESCAFÉ Espresso Concentrate Style Vanilla aromatisierters Getränkekonzentrat mit löslichem Bohnenkaffee Vanille-Geschmack 1er Pack (1 x 500ml) Einweg-Flasche**NESCAFÉ**€5.06**192 rev5mo ago](https://www.amazon.de/dp/B0GLYY3BCY) [**NESCAFÉ ICED löslicher Bohnenkaffee erfrischend & sanfter Iced Coffee koffeinhaltig 1er Pack (1 x 95g)**NESCAFÉ**€5.29**168 rev1y ago](https://www.amazon.de/dp/B0F8K35DDK) [**HEARTS Eiskaffee 2 x 1 kg 65 Tassen pro Beutel Vorteilspack Ice Coffee Erfrischender Genuss Sommergetränk Instant Kaffee Koffeinhaltig Schnelle Zubereitung Kaltgetränk Löslicher Bohnenkaffee**HEART's**€18.04**140 rev5y ago](https://www.amazon.de/dp/B08PYZ1CG1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KRÜGER Eiskaffee Vanilla-Hazelnut Cookie Crunch 10x 15g Sachets**KRÜGER**€2.59**4.4★**▲ 76%**](https://www.amazon.de/dp/B0GTVTX3RZ) [**NESCAFÉ Espresso Concentrate Style Vanilla aromatisierters Getränkekonzentrat mit löslichem Bohnenkaffee Vanille-Geschmack 1er Pack (1 x 500ml) Einweg-Flasche**NESCAFÉ**€5.06**4.4★**▲ 72%**](https://www.amazon.de/dp/B0GLYY3BCY) [**NESCAFÉ Espresso Concentrate Style Black zuckerfreies Getränkekonzentrat mit löslichem Bohnenkaffee 1er Pack (1 x 500ml) Einweg-Flasche**NESCAFÉ**€5.05**4.5★**▲ 65%**](https://www.amazon.de/dp/B0GLZ2KK67) [**KRÜGER Family Eiskaffee Classic 275g Dose**KRÜGER**€2.39**4.1★**▲ 48%**](https://www.amazon.de/dp/B004TQDZ30) [**Nescaf frapp Dose 8er Pack 2200g**NESCAFÉ**€32.27**4.2★**▲ 28%**](https://www.amazon.de/dp/B000RW1M9E)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**41%
*“Schmeckt”*
**Geschmack**13%
*“Super Geschmack”*
**Süße**7%
*“Smarte Vanille-Note: Nicht zu klebrig-süß”*
**Qualität insgesamt**6%
*“Super Produkt”*
**Löslichkeit**5%
*“Solider löslicher Kaffee”*
**Koffeingehalt**4%
*“Der Nescafé Frappé Typ Iced Coffee ist eine richtig gute Wahl für alle, die schnell und unkompliziert einen erfrischenden Kaffee genießen wollen”*
**Preis-Leistungs-Verhältnis**3%
*“Top Preis Leistung, gutes Produkt”*
**Benutzerfreundlichkeit**3%
*“praktisch und lecker”*
**Kochanleitung**1%
*“Sehr schnelle Zubereitung eines Eiskaffees”*
**Frische**1%
*“Erfrischend nicht nur im”*
### **What buyers complain about **
**Geschmack insgesamt**17%
*“Schmeckt nicht”*
**Süße**13%
*“Zu süß”*
**Geschmack**8%
*“Geschmack absolut unbefriedigend”*
**Preis-Leistungs-Verhältnis**7%
*“Versand etwas teuer”*
**Künstliche Süßstoffe**3%
*“Einen dicken Minuspunkt gibt es für mich allerdings bei den Inhaltsstoffen, denn das Konzentrat ist leider schon von Haus aus mit Zucker gesüßt”*
**Bitter**3%
*“bitter”*
**Gesamtgröße**2%
*“Die Packung ist deutlich kleiner geworden”*
**Dicke**2%
*“Relativ dünn”*
**Ernährungs Gehalt**2%
*“Zu bedenken sind allerdings die Nährwerte, die mit rund 100 kcal (bei normaler Kuhmilch-Zubereitung) und knapp 14 g Zucker pro Portion zu Buche schlagen.”*
**Natürliche Inhaltsstoffe**1%
*“ist irgendwie nicht ganz natürlich”*
## **Common questions**
- **Is eiskaffee profitable to sell on Amazon Germany?**
- The niche generates €331K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +178.4%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the eiskaffee niche?**
- 5 brands and 31 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in eiskaffee?**
- Top complaints mined from reviews: Geschmack insgesamt, Süße, Geschmack. The return rate is 0.0%.
- **When does demand for eiskaffee peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the eiskaffee niche?**
- Listings span €2.39–€39.72; the average listing price is €13.12 (sweet spot $15–$100). The average incumbent carries 469 reviews — the moat a new listing must climb.
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