---
title: "Eis — €90K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/eis"
last_updated: "2026-08-10T14:29:55.980Z"
locale: en
meta:
description: "Niche score 60/100 · €90K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · €90K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eis — €90K/yr Amazon DE Niche (2026) - Flapen"
---
# **eis**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 23Growth 66Conversion 24Competition 85Returns 99Price range 72Avg price 18Brand share 79Review moat 74Quality gap 52
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****521.53**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€1.76–€49.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+45.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€90K**
€90K/yr · 718K searches
**Avg price**
**Bad****€6.47**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, eis is a €90K/yr Amazon Germany market (718K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eis market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **€129K–€162K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **29%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**56%**
Top 20: 92%
**Top-5 click share**
**30%**
Top 20: 69%
**Open market**
**39%**
- Sun Lolly24% - Jeden Tag16% - Langnese6% - Schöller5% - EIS5% - Mövenpick5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +45.6% search growth over the last 90 days.
30K20KHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/eis/trend)
## **Top eis search terms**
- **eis**658K/yr+44.5%2.3% conv. - **ice cream**25K/yr+71.8%1.4% conv. - **eiscreme**22K/yr+33.5%1.4% conv. - **magnum eis**8K/yr+174.4%0.9% conv. - **eiss**6K/yr-28.4%0.1% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/eis/search-terms)
## **Top eis products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€2K4%€4K6%€5K8%€7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jeden Tag Sandwich-Eis 8 x 90ml (Tiefgefroren)**Jeden Tag**€2.08**4.6★326 rev](https://www.amazon.de/dp/B07L3994BK) [2**Sun Lolly Wassereis Mixbox mit 4 Sorten | Erdbeere Cola Weintraube Himbeere | Mit Fruchtsaft | Zum Selbsteinfrieren | Ohne künstliche Aromen | Praktisch als Familienbox | 4 x 8 x 60ml**Sun Lolly**€13.08**4.7★115 rev](https://www.amazon.de/dp/B0DZ2QMGKG) [3**Nestle Schöller Family Box**Schöller**€3.98**4.3★23 rev](https://www.amazon.de/dp/B0FDGFF5CX) [4**Sun Lolly Wassereis Himbeere 8 Stk | Mit Fruchtsaft | Zum Selbsteinfrieren | Ohne künstliche Aromen | Frei von Süßungsmittel | Laktosefrei | Glutenfrei | 8 x 60ml**Sun Lolly**€2.58**4.8★450 rev](https://www.amazon.de/dp/B0BS6T8KQS) [5**Sun Lolly Wassereis Cola 8 Stk | Mit Fruchtsaft | Zum Selbsteinfrieren | Ohne künstliche Aromen | Frei von Süßungsmittel | Laktosefrei | Glutenfrei | 8 x 60ml**Sun Lolly**€2.30**4.8★442 rev](https://www.amazon.de/dp/B0BS6S446S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sun Lolly Wassereis Sour Green Kiwi & Zuckerwatte 8 Stk | Limited Edition | Mit Fruchtsaft | Ohne künstliche Süßungsmittel | Glutenfrei**Sun Lolly**€2.71**60 rev5mo ago](https://www.amazon.de/dp/B0GLYR8V1L) [**Jeden Tag Eishörnchen Vanille ( 6 x 120 g )**Jeden Tag**€2.31**9 rev11mo ago](https://www.amazon.de/dp/B0FMK66J8M) [**Nestle Schöller Family Box**Schöller**€3.98**23 rev1y ago](https://www.amazon.de/dp/B0FDGFF5CX) [**Sun Lolly Wassereis Mixbox mit 4 Sorten | Erdbeere Cola Weintraube Himbeere | Mit Fruchtsaft | Zum Selbsteinfrieren | Ohne künstliche Aromen | Praktisch als Familienbox | 4 x 8 x 60ml**Sun Lolly**€13.08**115 rev1y ago](https://www.amazon.de/dp/B0DZ2QMGKG) [**Viennetta Vanille Eis (0.65 l)**Viennetta**€2.99**14 rev1y ago](https://www.amazon.de/dp/B0DLH8BXR2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sun Lolly Wassereis Sour Green Kiwi & Zuckerwatte 8 Stk | Limited Edition | Mit Fruchtsaft | Ohne künstliche Süßungsmittel | Glutenfrei**Sun Lolly**€2.71**4.5★**▲ 125%**](https://www.amazon.de/dp/B0GLYR8V1L) [**EIS XXL-PACK 100 Kondome | 53 mm | Gefühlsecht & Dünn für ein intensives Erlebnis | Kondom-Mix für länger anhaltenden Sex | Für Oralverkehr | Safe Sex | 5 verschiedene Sorten**EIS**€14.01**4.3★**▲ 75%**](https://www.amazon.de/dp/B08CZVTKGS) [**Cornetto Waffeleis Classico cremige Eiscreme mit Haselnüssen und Vanillegeschmack in einer Waffel 6x 90 ml**Cornetto**€4.90**3.9★**▲ 73%**](https://www.amazon.de/dp/B0CVQSCDZ6) [**200 STÜCK BUSSY WASSEREIS MIX SCHLECK DRINKS 200 X 40ML WASSEREIS AKT.MHD**Bussy**€25.57**4.4★**▲ 44%**](https://www.amazon.de/dp/B088SQS32R) [**Kinder Bueno Eis White**Kinder**€4.06**4.4★**▲ 43%**](https://www.amazon.de/dp/B09QLKD3FG)
**~~View all trending →~~**
## **What buyers say about eis**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**49%
*“Schmeckt super”*
**Geschmack**8%
*“Geschmacklich super”*
**Qualität insgesamt**7%
*“Super Produkt”*
**Benutzerfreundlichkeit**4%
*“Handhabung”*
**Süße**3%
*“auch ziemlich süß”*
**Preis-Leistungs-Verhältnis**3%
*“Preis-Leistung stimmt”*
**Weiches Gefühl**3%
*“Sehr Soft”*
**Frische**2%
*“Ein erfrischender Snack, den ich immer wieder nachkaufen würde”*
**beworben Vs Tatsächliches Produkt**2%
*“So wie erwartet”*
**Kochanleitung**1%
*“Zubereitung ganz super”*
### **What buyers complain about **
**Geschmack insgesamt**20%
*“Schade schmeckt nicht nach Cola”*
**Geschmack**13%
*“Nebengeschmack pfui”*
**Preis-Leistungs-Verhältnis**7%
*“Etwas teuer”*
**Gesamtgröße**6%
*“Etwas kompliziert, kleine Portionen”*
**Qualität insgesamt**6%
*“CRAP”*
**Süße**6%
*“Nur extrem süß und nicht cremig”*
**Textur/Konsistenz – insgesamt**4%
*“War weniger knackig”*
**Künstliche Süßstoffe**4%
*“empfehlenswert,.viel zu teuer für das künstliche Pulver.”*
**Hartes Gefühl**3%
*“Kein Softeiserlebnis”*
**Haltbarkeit**2%
*“Nach nicht einmal 30 Stück sind uns 22 gerissen”*
### **Top return reasons **
**Gesamtgröße**41%
**Funktionalität insgesamt**22%
**Produktzustand**6%
**Qualität insgesamt**4%
**beworben Vs Tatsächliches Produkt**4%
**Mechanismus probleme**2%
**Geschenk Zweck**2%
**Heizung**2%
**Gesamt anzeigen**1%
**Kompatibilität – insgesamt**1%
## **Common questions**
- **Is eis profitable to sell on Amazon Germany?**
- The niche generates €90K/yr across 58 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +45.6%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the eis niche?**
- 33 brands and 61 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in eis?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
- **When does demand for eis peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the eis niche?**
- Listings span €1.76–€49.35; the average listing price is €6.47 (sweet spot $15–$100). The average incumbent carries 522 reviews — the moat a new listing must climb.
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