---
title: "Eier — €187K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/eier"
last_updated: "2026-08-10T14:39:34.566Z"
locale: en
meta:
description: "Niche score 47/100 · €187K/yr market · 2.2M searches/yr · €5.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €187K/yr market · 2.2M searches/yr · €5.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eier — €187K/yr Amazon DE Niche (2026) - Flapen"
---
# **eier**
**Skip it**
Pricing outside the sweet spot ($5.69 avg) — this niche doesn't clear our bar today.
Market size 37Growth 18Conversion 19Competition 65Returns 100Price range 41Avg price 16Brand share 62Review moat 95Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****91.91**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****€0.82–€24.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€187K**
€187K/yr · 2.2M searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-14.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****€5.69**
avg listing price — sweet spot $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, eier is a €187K/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eier market data**
- **Units sold / yr**
- **50K–60K**
- avg 750–1,000/product
- **Revenue / yr**
- **€285K–€341K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#5**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **17%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **—flat
**Sellers**
**10**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**28%**
- Aigner29% - Freddys Hühnerhof22% - tegut… Bio zum kleinen Preis7% - Generisch6% - Brandenburger Naturland Bio-Ei4% - Sonnendorfer4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 7.7×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/eier/trend)
## **Top eier products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€7K8%€15K12%€22K16%€30K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bayrische Eier Bodenhaltung 10er (10 piece)**Aigner**€3.29**4.5★13 rev](https://www.amazon.de/dp/B0GTYY9VFF) [2**Freddys Hühnerhof Freiland Eier 10er Pack**Freddys Hühnerhof**€3.24**4.8★42 rev](https://www.amazon.de/dp/B0F3FLVKQ5) [3**Freddys Hühnerhof Bodenhaltungs Eier 10er M**Freddys Hühnerhof**€2.81**4.7★20 rev](https://www.amazon.de/dp/B0F3FVBMK7) [4**tegut Bio zum kleinen Preis Eier 10er**tegut… Bio zum kleinen Preis**€3.83**4.6★561 rev](https://www.amazon.de/dp/B096STDNBZ) [5**Bayrische Eier Freilandhaltung 6er (6 piece)**Aigner**€2.67**4.0★5 rev](https://www.amazon.de/dp/B0GVNQ8B7B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bayrische Eier Freilandhaltung 10er (10 piece)**Aigner**€4.43**0 rev2mo ago](https://www.amazon.de/dp/B0GYWQLP8L) [**Bayrische Eier Freilandhaltung 6er (6 piece)**Aigner**€2.67**5 rev3mo ago](https://www.amazon.de/dp/B0GVNQ8B7B) [**Bayrische Eier Biohaltung 10er M/L (10 piece)**Aigner**€5.72**2 rev3mo ago](https://www.amazon.de/dp/B0GVNNW7QM) [**Bayrische Eier Bodenhaltung 10er (10 piece)**Aigner**€3.29**13 rev3mo ago](https://www.amazon.de/dp/B0GTYY9VFF) [**Frische Eier Freilandeier direkt vom Bauernhof Größe M 30 Stück natürlich gefüttert mit Mais und Naturfutter für vollmundigen Geschmack sicher verpackt Hühnereier 1740 gramm)**Generisch**€24.91**9 rev6mo ago](https://www.amazon.de/dp/B0GDRTN4P8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bayrische Eier Freilandhaltung 10er (10 piece)**Aigner**€4.43**0.0★**▲ 226%**](https://www.amazon.de/dp/B0GYWQLP8L) [**Bayrische Eier Biohaltung 10er M/L (10 piece)**Aigner**€5.72**5.0★**▲ 225%**](https://www.amazon.de/dp/B0GVNNW7QM) [**Löwendorfer Eier Freilandhaltung 10er S/L (10 ks)**Löwendorfer**€3.64**0.0★**▲ 225%**](https://www.amazon.de/dp/B0DHSH3QBC) [**Bayrische Eier Freilandhaltung 6er (6 piece)**Aigner**€2.67**4.0★**▲ 219%**](https://www.amazon.de/dp/B0GVNQ8B7B) [**Bayrische Eier Bodenhaltung 10er (10 piece)**Aigner**€3.29**4.5★**▲ 205%**](https://www.amazon.de/dp/B0GTYY9VFF)
**~~View all trending →~~**
## **What buyers say about eier**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**24%
*“Super lecker”*
**Qualität insgesamt**24%
*“Super Produkt”*
**beworben Vs Tatsächliches Produkt**14%
*“Wie erwartet”*
**Frische**14%
*“Frische Eier”*
**Geschmack**10%
*“Geschmacklich ebenfalls top”*
**Preis-Leistungs-Verhältnis**3%
*“Lohn sich sehr”*
**Vegan/Biologisch**3%
*“Ruf Bio veganer Eiersatz”*
**Knusprigkeit**2%
*“Spätzle”*
**Salzgehalt**2%
*“Eierspätzle kommen selbstgemachten sehr nahe, in ordentlich Salz aufkochen lassen”*
**Backen**1%
*“Beim Kochen platzt kein einziges Ei, selbst nicht bei hartem Kochen”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**43%
*“Ein teurer Spaß”*
**Defekt Material/Teile**14%
*“Artikel kam trotz ordentlicher Verpackung bereits defekt an”*
**Geschmack**14%
*“der Eigeschmack fehlt mit.”*
**Brock/Klump/Sammlung**7%
*“Trotz Sprudel bilden sich sofort hartnäckige Klumpen”*
**Gesamtgröße**7%
*“sehr klein”*
### **Top return reasons **
**Farbe**22%
**Materialqualität**22%
**Defekt Material/Teile**11%
**Gesamtgröße**11%
**Hartes Gefühl**11%
**Qualität insgesamt**11%
**Gewicht leicht**11%
## **Common questions**
- **Is eier profitable to sell on Amazon Germany?**
- The niche generates €187K/yr across 35 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the eier niche?**
- 19 brands and 10 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in eier?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Defekt Material/Teile, Geschmack. The return rate is 0.0%.
- **When does demand for eier peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 7.7× the quietest.
- **What does it cost to enter the eier niche?**
- Listings span €0.82–€24.94; the average listing price is €5.69 (sweet spot $15–$100). The average incumbent carries 92 reviews — the moat a new listing must climb.
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