---
title: "Earl Grey — €139K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/earl-grey"
last_updated: "2026-08-10T10:40:31.242Z"
locale: en
meta:
description: "Niche score 51/100 · €139K/yr market · 146K searches/yr · €9.83 avg price. Soft demand (-36.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €139K/yr market · 146K searches/yr · €9.83 avg price. Soft demand (-36.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Earl Grey — €139K/yr Amazon DE Niche (2026) - Flapen"
---
# **earl grey**
**Worth a look**
Shows low returns (0.1%), but soft demand (-36.1% this quarter) keeps it on the watch list.
Market size 31Growth 7Conversion 86Competition 77Returns 100Price range 57Avg price 32Brand share 35Review moat 62Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****1,027.1**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€1.81–€32.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****€9.83**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****€139K**
€139K/yr · 146K searches
**Growth**
**Bad****-36.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, earl grey is a €139K/yr Amazon Germany market (146K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **earl grey market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **€147K–€197K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 75%
**Open market**
**13%**
- Ahmad Tea35% - Twinings29% - Meßmer11% - TEEKANNE7% - TAYLORS OF HARROGATE3% - VAHDAM3% - Open — no brand owns it (9 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.1% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/earl-grey/trend)
## **Top earl grey search terms**
- **earl grey**42K/yr-30.6%9.4% conv. - **ahmad tea**38K/yr-36.2%3.6% conv. - **earl grey tee lose**27K/yr-36.4%7.6% conv. - **earl grey teebeutel**15K/yr-31.4%11.0% conv. - **earl grey tee**9K/yr-49.5%7.3% conv. - **ahmed tea**3K/yr-34.7%3.6% conv. - **bergamotte tee**4K/yr-56.7%1.6% conv. - **earl grey bio**4K/yr-42.2%5.2% conv. - **tee earl grey**3K/yr-45.5%9.9% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/earl-grey/search-terms)
## **Top earl grey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€4K6%€8K9%€12K12%€17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ahmad Tea - Earl Grey - Schwarzer Assam & Ceylon Tee mit Bergamotte - Größere Teeblätter Lose - 500g**Ahmad Tea**€9.66**4.6★1,093 rev](https://www.amazon.de/dp/B09TLNP14J) [2**Twinings EARL GREY Schwarzer Tee lose in der Tee-Dose verfeinert mit Bergamotte-Aroma - weltbekannt & ausgesprochen erfrischender Schwarztee aus China (500g)**Twinings**€14.75**4.5★2,210 rev](https://www.amazon.de/dp/B0DF84WDQW) [3**Ahmad Tea - Earl Grey - Schwarztee aus Größeren Teeblättern mit Bergamotte - Englische Teebeutel ohne Band mit 2g Tee pro Portion - 100 Teebeutel**Ahmad Tea**€4.92**4.6★521 rev](https://www.amazon.de/dp/B07W7TXZND) [4**Sir Winston Tea Earl Grey 500g Loser Tee Schwarzer Tee mit Bergamotte-Öl Aromatischer Premium Earl Grey Rainforest Alliance zertifiziert Vegan glutenfrei laktosefrei**TEEKANNE**€10.76**4.5★1,029 rev](https://www.amazon.de/dp/B0046BKYPU) [5**Meßmer Earl Grey | Feiner Schwarztee mit Bergamotte-Aroma | 50 Teebeutel | Harmonisch abgestimmt**Meßmer**€3.09**4.6★199 rev](https://www.amazon.de/dp/B003UCZQ3G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ahmad Tea Fruity Tea Schwarztee Sortiment mit Fruchtgeschmack - 6 Sorten Erdbeere Vanille-Zimt-Apfel Pfirsich-Passionsfrucht Mango Zitrone-Limette Johannisbeere 60 Teebeutel**Ahmad Tea**€8.69**15 rev6mo ago](https://www.amazon.de/dp/B0GFC1FDGG) [**Lipton Schwarztee Earl Grey mit Bergamotte aus Italien für einen strahlenden Moment der Eleganz 20 Pyramidenbeutel**Lipton**€2.78**146 rev1y ago](https://www.amazon.de/dp/B0DJMNPP71) [**Earl Grey englischer Schwarztee schwarzer Tee aus England mit Bergamotte- und Zitronenaroma 80 Teebeutel importiert von Shestore24**SHESTORE24**€13.76**41 rev1y ago](https://www.amazon.de/dp/B0DM9DNS5Z) [**Earl Grey Paulsen schwarzer Tee mit Bergamotte Aroma 350g in einer für Lebensmittel geeigneten Dose**PAULSEN TEE PURE TEA**€18.24**79 rev1y ago](https://www.amazon.de/dp/B0DGQJQ4Q8) [**Twinings EARL GREY Schwarzer Tee lose in der Tee-Dose verfeinert mit Bergamotte-Aroma - weltbekannt & ausgesprochen erfrischender Schwarztee aus China (500g)**Twinings**€14.75**2,210 rev1y ago](https://www.amazon.de/dp/B0DF84WDQW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ahmad Tea - English Breakfast - Schwarzer Frühstückstee - Assam & Ceylon Tee - Englische Teebeutel ohne Band mit 2g Tee pro Portion - 100 Teebeutel**Ahmad Tea**€4.89**4.6★**▲ 213%**](https://www.amazon.de/dp/B08WJMG1T2) [**Ahmad Tea Fruity Tea Schwarztee Sortiment mit Fruchtgeschmack - 6 Sorten Erdbeere Vanille-Zimt-Apfel Pfirsich-Passionsfrucht Mango Zitrone-Limette Johannisbeere 60 Teebeutel**Ahmad Tea**€8.69**4.5★**▲ 94%**](https://www.amazon.de/dp/B0GFC1FDGG) [**Ahmad Tea - English Tea No. 1 - Schwarztee-Mischung mit Bergamotte - Einzeln verpackte Aromaversiegelte Teebeutel mit 2g Tee pro Portion - 100 Stück**Ahmad Tea**€8.59**4.6★**▲ 42%**](https://www.amazon.de/dp/B00LFJ5HU8) [**Twinings The Earl Grey Teebeutel pflanzlich 200 g 80 Stück**Twinings**€12.83**4.6★**▲ 34%**](https://www.amazon.de/dp/B0C3SC2JY1) [**Meßmer Earl Grey | Feiner Schwarztee mit Bergamotte-Aroma | 50 Teebeutel | Harmonisch abgestimmt**Meßmer**€3.09**4.6★**▲ 22%**](https://www.amazon.de/dp/B003UCZQ3G)
**~~View all trending →~~**
## **What buyers say about earl grey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**44%
*“Mega lecker”*
**Geschmack**20%
*“Aromatisch”*
**Qualität insgesamt**12%
*“Sehr gut Produkt”*
**Geruch**7%
*“und raffinierte Aroma”*
**Preis-Leistungs-Verhältnis**6%
*“Lohnt sich”*
**Süße**2%
*“Sehr fruchtig”*
**beworben Vs Tatsächliches Produkt**2%
*“Gut wie erwartet”*
**Frische**1%
*“mit frischer Note”*
**Benutzerfreundlichkeit**0%
*“Sehr Anwender freundlich”*
**Geschenk Zweck**0%
*“Klasse Geschenkidee”*
### **What buyers complain about **
**Geschmack insgesamt**37%
*“this tea didnt meet my expectations in terms of price, taste, and the feeling after drinking it”*
**Geschmack**20%
*“Null Earl Grey Aroma”*
**Qualität insgesamt**11%
*“Müll”*
**Preis-Leistungs-Verhältnis**10%
*“teuer”*
**Geruch**3%
*“Zu wenig Aroma”*
**Verschwendung natürlicher Ressourcen**2%
*“viel Abfall”*
**Farbe**2%
*“mehr earl grey wäre besser”*
**Bitter**1%
*“Der Schwarzteeanteil ist bitter”*
**Süße**1%
*“Sehr gut und nicht so süß”*
**Umweltfreundlichkeit**1%
*“für die Umwelt eher nicht.”*
## **Common questions**
- **Is earl grey profitable to sell on Amazon Germany?**
- The niche generates €139K/yr across 48 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the earl grey niche?**
- 15 brands and 54 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in earl grey?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Qualität insgesamt. The return rate is 0.1%.
- **When does demand for earl grey peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the earl grey niche?**
- Listings span €1.81–€32.72; the average listing price is €9.83 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.
## **Related niches in Lebensmittel & Getränke**
- 63 [**bierfass**](https://flapen.com/research/de/lebensmittel-getraenke/bierfass)€189K/yr+94.9%**Worth a look**- 63 [**spargel**](https://flapen.com/research/de/lebensmittel-getraenke/spargel)€19K/yr+67.9%**Worth a look**- 64 [**dosenbier 0 33**](https://flapen.com/research/de/lebensmittel-getraenke/dosenbier-0-33)€243K/yr+63.0%**Worth a look**- 64 [**alkoholfrei**](https://flapen.com/research/de/lebensmittel-getraenke/alkoholfrei)€289K/yr+54.4%**Worth a look**- 64 [**alkoholfreier wein**](https://flapen.com/research/de/lebensmittel-getraenke/alkoholfreier-wein)€125K/yr-12.4%**Worth a look**- 64 [**rose wein**](https://flapen.com/research/de/lebensmittel-getraenke/rose-wein)€228K/yr+25.1%**Worth a look**[**All Lebensmittel & Getränke niches **](https://flapen.com/research/de/lebensmittel-getraenke)