---
title: "drachenzungen — €366K/yr Amazon Germany Niche, Score 57/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/drachenzungen"
last_updated: "2026-07-21T09:24:30.859Z"
locale: en
meta:
  description: "drachenzungen shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "drachenzungen shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "drachenzungen — €366K/yr Amazon Germany Niche, Score 57/100 - Flapen"
---

# **drachenzungen**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 21Conversion 66Competition 89Returns 100Price range 46Avg price 95Brand share 26Review moat 43Quality gap 43

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****€24.65**

avg listing price — sweet spot $15–$100

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****€366K**

€366K/yr · 252K searches

**Price range**

**Okay****€0.86–€184.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,241**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-8.8%**

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, drachenzungen is a €366K/yr Amazon Germany market (252K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct. Verdict: Worth a look — 57/100.

Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **Market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**25K–30K**</dd><dd>avg 250–500/product</dd>

<dt>**Revenue / yr**</dt><dd>**€616K–€740K**</dd><dd>units × avg price</dd>

<dt>**Launch success**</dt><dd>**—**</dd><dd>1 of 2 new (360d)</dd>

<dt>**Conversion rate**</dt><dd>**5.9%**</dd>

<dt>**Avg BSR**</dt><dd>**#104**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**44%**</dd>

<dt>**Sponsored**</dt><dd>**70%**</dd>

<dt>**Out of stock**</dt><dd>**5.1%**</dd>

<dt>**Avg brand age**</dt><dd>**55 months**</dd>

<dt>**Avg seller age**</dt><dd>**184 days**</dd>

</dl>

## **Competition**

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

**Brands**

**15 **▲rising

**Sellers**

**69**

**Top-5 brand share**

**90%**

Top 20: 100%

**Top-5 click share**

**26%**

Top 20: 65%

**Open market**

**9%**

- Trolli47% - BEIBYE30% - nimm25% - Hitschler4% - CAPTAIN PLAY3% - nimm2 Lachgummi2% - Open — no brand owns it (9 brands, 9%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/drachenzungen/trend)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€7K4%€15K6%€22K8%€29K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 71 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Trolli - Glühwürmchen - Fruchtgummi - sauer - Box - 1050 Gramm](https://m.media-amazon.com/images/I/51azCNGBOUL.jpg)**Trolli - Glühwürmchen - Fruchtgummi - sauer - Box - 1050 Gramm**Trolli**€9.95**4.6★641 rev](https://www.amazon.de/dp/B06XVJBCHX) [2![Trolli Saure Glühwürmchen 150 g](https://m.media-amazon.com/images/I/51VEyQbY5wL.jpg)**Trolli Saure Glühwürmchen 150 g**Trolli**€0.89**4.7★731 rev](https://www.amazon.de/dp/B0CCVMP7L9) [3![Trolli Trolli Multi-Mix Family Pack - 1 x 500g](https://m.media-amazon.com/images/I/61bbk+RQcrL.jpg)**Trolli Trolli Multi-Mix Family Pack - 1 x 500g**Trolli**€9.47**4.2★170 rev](https://www.amazon.de/dp/B00568LYU6) [4![Trolli Vegane Fruchtgummi Mischung 4er Pack Süßigkeiten (4×150g) Sour Strawbies Dino Rex Apfelgarten & Bizzl Mix Gummibärchen vegan sauer glutenfrei laktosefrei ohne Gelatine - Mix Box](https://m.media-amazon.com/images/I/515CnS1cwnL.jpg)**Trolli Vegane Fruchtgummi Mischung 4er Pack Süßigkeiten (4×150g) Sour Strawbies Dino Rex Apfelgarten & Bizzl Mix Gummibärchen vegan sauer glutenfrei laktosefrei ohne Gelatine - Mix Box**Trolli**€8.05**4.3★37 rev](https://www.amazon.de/dp/B0F99KR6DX) [5![Trolli Multi Mix 430 g](https://m.media-amazon.com/images/I/41KJ1YtJXPL.jpg)**Trolli Multi Mix 430 g**Trolli**€2.56**4.6★386 rev](https://www.amazon.de/dp/B0C8V9XB7T)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mega Süßigkeiten Box 1 6kg - Frisch gemischt von Der Zuckerbäcker mit Haribo Trolli Red Band Suntjes 15 Sorten Fruchtgummi Mix XXL Geschenkbox Snackbox Handverpackt in Deutschland](https://m.media-amazon.com/images/I/51ntObEQtHL.jpg)**Mega Süßigkeiten Box 1 6kg - Frisch gemischt von Der Zuckerbäcker mit Haribo Trolli Red Band Suntjes 15 Sorten Fruchtgummi Mix XXL Geschenkbox Snackbox Handverpackt in Deutschland**Der Zuckerbäcker**€30.49**44 rev6mo ago](https://www.amazon.de/dp/B0GC54N553) [![Miralina - Halal Süßigkeiten Mix Bunte gemischte Tüte 500g - Halal Süßigkeiten Mix saure Fruchtgummis mit Rindergelatine Gummibärchen Großpackung](https://m.media-amazon.com/images/I/51BFnzYoANL.jpg)**Miralina - Halal Süßigkeiten Mix Bunte gemischte Tüte 500g - Halal Süßigkeiten Mix saure Fruchtgummis mit Rindergelatine Gummibärchen Großpackung**Miralina**€9.60**85 rev9mo ago](https://www.amazon.de/dp/B0FWYXD23H) [![CAPTAIN PLAY Candy Snack Dispenser mit Trolli Süßigkeiten Mix 40 Beutelchen einzeln verpackt mit 4 Sorten 800g Trolli Süßigkeiten Box](https://m.media-amazon.com/images/I/51qWUVxaAjL.jpg)**CAPTAIN PLAY Candy Snack Dispenser mit Trolli Süßigkeiten Mix 40 Beutelchen einzeln verpackt mit 4 Sorten 800g Trolli Süßigkeiten Box**CAPTAIN PLAY**€13.88**20 rev1y ago](https://www.amazon.de/dp/B0FF49SLKD) [![Trolli Vegane Fruchtgummi Mischung 4er Pack Süßigkeiten (4×150g) Sour Strawbies Dino Rex Apfelgarten & Bizzl Mix Gummibärchen vegan sauer glutenfrei laktosefrei ohne Gelatine - Mix Box](https://m.media-amazon.com/images/I/515CnS1cwnL.jpg)**Trolli Vegane Fruchtgummi Mischung 4er Pack Süßigkeiten (4×150g) Sour Strawbies Dino Rex Apfelgarten & Bizzl Mix Gummibärchen vegan sauer glutenfrei laktosefrei ohne Gelatine - Mix Box**Trolli**€8.05**37 rev1y ago](https://www.amazon.de/dp/B0F99KR6DX) [![BEIBYE Zwillingsrollen 2066 Hartschale Trolley Koffer Reisekoffer Gepäck M-L-XL-Set (Schwarz L)](https://m.media-amazon.com/images/I/51lAReM9CPL.jpg)**BEIBYE Zwillingsrollen 2066 Hartschale Trolley Koffer Reisekoffer Gepäck M-L-XL-Set (Schwarz L)**BEIBYE**€38.30**6,812 rev1y ago](https://www.amazon.de/dp/B0F638G8BY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![BEIBYE Zwillingsrollen 2048 Hartschale Trolley Koffer Reisekoffer Taschen Gepäck in M-L-XL-Set (Grün L)](https://m.media-amazon.com/images/I/41Yn2Sg5yhL.jpg)**BEIBYE Zwillingsrollen 2048 Hartschale Trolley Koffer Reisekoffer Taschen Gepäck in M-L-XL-Set (Grün L)**BEIBYE**€42.91**4.5★**▲ 344%**](https://www.amazon.de/dp/B00GGLL3MG) [![BEIBYE Zwillingsrollen 2048 Hartschale Trolley Koffer Reisekoffer in M-L-XL-Set in 15 Farben (White M)](https://m.media-amazon.com/images/I/41gvRuhFr+L.jpg)**BEIBYE Zwillingsrollen 2048 Hartschale Trolley Koffer Reisekoffer in M-L-XL-Set in 15 Farben (White M)**BEIBYE**€30.87**4.5★**▲ 340%**](https://www.amazon.de/dp/B09F6VWR7W) [![Trolli Dosen Diverse Sets 1er 2er 3er 4er Set Büro Party Mischpaket Grosspackung 1xErdb1xTarantu1xPfRinge1xTwist & 1xHLKauf-Block](https://m.media-amazon.com/images/I/51YbwIyBUvL.jpg)**Trolli Dosen Diverse Sets 1er 2er 3er 4er Set Büro Party Mischpaket Grosspackung 1xErdb1xTarantu1xPfRinge1xTwist & 1xHLKauf-Block**HLKauf**€39.19**5.0★**▲ 325%**](https://www.amazon.de/dp/B0D1CNTDCT) [![Trolli Dosen Diverse Sets 1er 2er 3er 4er Set Büro Party Mischpaket Grosspackung 1xTarantula1xBurger1xGlühwürmch & 1xHLKauf-Block](https://m.media-amazon.com/images/I/517VBOGgVfL.jpg)**Trolli Dosen Diverse Sets 1er 2er 3er 4er Set Büro Party Mischpaket Grosspackung 1xTarantula1xBurger1xGlühwürmch & 1xHLKauf-Block**HLKauf**€30.94**4.6★**▲ 325%**](https://www.amazon.de/dp/B0D1CP9HL9) [![BEIBYE Zwillingsrollen 2066 Hartschale Trolley Koffer Reisekoffer Gepäck M-L-XL-Set (Rosa Gold L)](https://m.media-amazon.com/images/I/41yhEiZil9L.jpg)**BEIBYE Zwillingsrollen 2066 Hartschale Trolley Koffer Reisekoffer Gepäck M-L-XL-Set (Rosa Gold L)**BEIBYE**€37.20**4.4★**▲ 320%**](https://www.amazon.de/dp/B08GLQKTW3)

**~~View all trending →~~**

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Geschmack insgesamt**45%

*“Yummy”*

**Qualität insgesamt**6%

*“Super Produkt”*

**Sauer**6%

*“Sehr saftig”*

**Süße**6%

*“Beste Süßigkeit”*

**Preis-Leistungs-Verhältnis**5%

*“Super Preis-Leistung”*

**Geschmack**5%

*“Geschmacklich gut”*

**beworben Vs Tatsächliches Produkt**3%

*“Wie immer”*

**Farbe**2%

*“coole Farbe”*

**Weiches Gefühl**2%

*“Lachgummi softies”*

**Frische**2%

*“Ganz frisch”*

### **What buyers complain about **

**Geschmack insgesamt**20%

*“Nicht so lecker”*

**Preis-Leistungs-Verhältnis**8%

*“Ekelhaft und teuer”*

**Sauer**7%

*“Saure Würmer”*

**Geschmack**5%

*“Billiges künstliches Aroma”*

**Gesamtgröße**4%

*“(etwas größer als Handgepäck),”*

**Hartes Gefühl**4%

*“Leider waren sie sehr hard”*

**Süße**3%

*“Schmeckt und ist nicht so süß”*

**Lagertemperatur**3%

*“Geschmolzen und verklebt”*

**Qualität insgesamt**3%

*“Der Preis ist viel zu hoch für die Qualität”*

**beworben Vs Tatsächliches Produkt**3%

*“430g anstatt 500g!!!! Inhalt nur 430g und nicht 500g!!!!!!!”*

### **Top return reasons **

**Gesamtgröße**63%

**Farbe**6%

**Qualität insgesamt**4%

**Falsche Abmessungen**4%

**Reißverschlussqualität**2%

**Breite**2%

**beworben Vs Tatsächliches Produkt**2%

**Defekt Material/Teile**2%

**Materialqualität**2%

**Griffqualität**2%

## **Common questions**

<dl>

<dt>**Is drachenzungen profitable to sell on Amazon Germany?**</dt><dd>The niche generates €366K/yr across 71 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (57/100).</dd>

<dt>**How competitive is the drachenzungen niche?**</dt><dd>15 brands and 69 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 90% of demand.</dd>

<dt>**What do buyers complain about in drachenzungen?**</dt><dd>Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Sauer. The return rate is 0.1%.</dd>

<dt>**When does demand for drachenzungen peak?**</dt><dd>Demand peaks in Oct; the busiest month runs 1.9× the quietest.</dd>

<dt>**What does it cost to enter the drachenzungen niche?**</dt><dd>Listings span €0.86–€184.29; the average listing price is €24.65 (sweet spot $15–$100). The average incumbent carries 2,241 reviews — the moat a new listing must climb.</dd>

</dl>

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