---
title: "Trend — doritos - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/doritos/trend"
last_updated: "2026-08-05T19:39:06.000Z"
locale: en
meta:
  description: "Niche score 54/100 · €188K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · €188K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — doritos - Flapen"
---

# **doritos**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 38Growth 19Conversion 71Competition 69Returns 99Price range 53Avg price 23Brand share 17Review moat 92Quality gap 81

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****157.7**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****€1.15–€30.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****€188K**

€188K/yr · 350K searches

**Avg price**

**Bad****€8.24**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-12.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

## Trend