---
title: "Dattelmus — €77K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/dattelmus"
last_updated: "2026-08-10T13:42:29.741Z"
locale: en
meta:
description: "Niche score 43/100 · €77K/yr market · 175K searches/yr · €14.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €77K/yr market · 175K searches/yr · €14.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dattelmus — €77K/yr Amazon DE Niche (2026) - Flapen"
---
# **dattelmus**
**Skip it**
Soft demand (-46.9% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 2Conversion 38Competition 52Returns 100Price range 73Avg price 71Brand share 14Review moat 81Quality gap 60
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****381.83**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€1.09–€52.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****€14.46**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€77K**
€77K/yr · 175K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-46.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, dattelmus is a €77K/yr Amazon Germany market (175K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Mar–Sep–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dattelmus market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€87K–€116K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **39%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 97%
**Open market**
**3%**
- Makri72% - odilia8% - Edelmond5% - N!CK'S5% - Alnatura5% - frankonia CHOCOLAT3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -46.9% search growth over the last 90 days.
5K3KSpike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar, Sep, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/dattelmus/trend)
## **Top dattelmus search terms**
- **dattel schokolade**34K/yr-53.7%1.5% conv. - **makri dattel schokolade**26K/yr-51.8%3.5% conv. - **dattelschokolade ohne zucker**16K/yr-10.4%1.8% conv. - **makri schokolade**15K/yr-40.1%2.1% conv. - **dattelschokolade**13K/yr-46.4%2.9% conv. - **schokolade mit datteln gesüßt**11K/yr-55.2%1.3% conv. - **makri**9K/yr-43.7%2.2% conv. - **datteln mit schokolade**9K/yr-50.3%0.4% conv. - **edelmond schokolade**6K/yr-31.4%1.4% conv. - **schoko datteln**6K/yr-58.9%0.5% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/dattelmus/search-terms)
## **Top dattelmus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€8K20%€15K30%€23K40%€31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAKRi BIO Dattel Schokolade Probierpaket (5 Sorten) | Mit Datteln Gesüßt | Dattelschokolade Ohne Raffinierten Zucker | Vegane & Dattelsüsse Bio Fair Gehandelt (5)**Makri**€22.65**4.6★388 rev](https://www.amazon.de/dp/B08MWLS6SD) [2**Makri Dattelschokolade Schokodrops mit Datteln gesüßt / 59 Prozent Kakao/Vegan & Bio/Fair gehandelt/ohne raffinierten Zucker / 1 kg Bio-Beutel/Schokodrops Zuckerfrei/Backschokolade**Makri**€52.69**4.7★53 rev](https://www.amazon.de/dp/B09HV3Z578) [3**MAKRi Dattel Schokolade | Vegan & Bio Laktosefrei und Glutenfrei Ohne Zusatzstoffe | Dattelschokolade Ohne Raffinierten Zucker Schokolade mit Datteln Gesüßt (1 Tafel Himbeere 57%)**Makri**€4.96**4.9★30 rev](https://www.amazon.de/dp/B0D2J3YS4M) [4**N!CKS Schokolade Tafeln Mix 3x75g**N!CK'S**€8.81**4.0★1,036 rev](https://www.amazon.de/dp/B0BQNB3W6Q) [5**MAKRi Dattel Schokolade | Vegan & Bio Laktosefrei und Glutenfrei Ohne Zusatzstoffe | Dattelschokolade Ohne Raffinierten Zucker Schokolade mit Datteln Gesüßt (Edelbitter 80% 5 Tafeln)**Makri**€23.26**4.3★71 rev](https://www.amazon.de/dp/B0B6C2BGW7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAKRi Dattel Schokolade | Vegan & Bio Laktosefrei und Glutenfrei Ohne Zusatzstoffe | Dattelschokolade Ohne Raffinierten Zucker Schokolade mit Datteln Gesüßt (1 Tafel Cremige Mandel 54%)**Makri**€4.99**11 rev7mo ago](https://www.amazon.de/dp/B0G7Z3MMSV) [**MAKRi Dattel Schokolade | Vegan & Bio Laktosefrei und Glutenfrei Ohne Zusatzstoffe | Dattelschokolade Ohne Raffinierten Zucker Schokolade mit Datteln Gesüßt (5 Tafel Cremige Mandel 54%)**Makri**€23.75**11 rev7mo ago](https://www.amazon.de/dp/B0G7ZBLLR9) [**True Dates - Cookie Dough | natürlich aromatisierte Datteln | Keks |**Gum on a mission**€1.72**2,516 rev2y ago](https://www.amazon.de/dp/B0D6Z3WS86) [**Dattello Haselnusscreme | Bio Schoko-Haselnuss-Aufstrich mit Datteln | Schokocreme Ohne Raffinierten Zucker Vegan & Cremig | MAKRi Schokoladenaufstrich 400 g (1 Glas)**Makri**€15.75**84 rev2y ago](https://www.amazon.de/dp/B0CVS8TGVM) [**Alnatura Bio Dattel-Brownie-Riegel 34 g**Alnatura**€1.09**12 rev2y ago](https://www.amazon.de/dp/B0CVHG86KG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAKRi Dattel Schokolade | Vegan & Bio Laktosefrei und Glutenfrei Ohne Zusatzstoffe | Dattelschokolade Ohne Raffinierten Zucker Schokolade mit Datteln Gesüßt (5 Tafel Cremige Mandel 54%)**Makri**€23.75**4.0★**▲ 358%**](https://www.amazon.de/dp/B0G7ZBLLR9) [**Alnatura Bio Dattel-Brownie-Riegel 34 g**Alnatura**€1.09**3.5★**▲ 313%**](https://www.amazon.de/dp/B0CVHG86KG) [**MAKRi Dattel Schokolade | Vegan & Bio Laktosefrei und Glutenfrei Ohne Zusatzstoffe | Dattelschokolade Ohne Raffinierten Zucker Schokolade mit Datteln Gesüßt (1 Tafel Cremige Mandel 54%)**Makri**€4.99**4.0★**▲ 284%**](https://www.amazon.de/dp/B0G7Z3MMSV) [**MAKRi Dattel Schokolade | Vegan & Bio Laktosefrei und Glutenfrei Ohne Zusatzstoffe | Dattelschokolade Ohne Raffinierten Zucker Schokolade mit Datteln Gesüßt (1 Tafel Himbeere 57%)**Makri**€4.96**4.9★**▲ 105%**](https://www.amazon.de/dp/B0D2J3YS4M) [**Edelmond Bio Rohe 100% Intensiv Kakaobohnen Schokolade Vorratspack. Pur abgeschmeckter Kakao. Sehr bitter - keine normale Schokolade. Low Cadmium Cacao (3 Tafeln 216 g)**Edelmond**€23.06**4.9★**▲ 89%**](https://www.amazon.de/dp/B07H7LFMRY)
**~~View all trending →~~**
## **What buyers say about dattelmus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**49%
*“Schmeckt super”*
**Süße**12%
*“Super schokolade”*
**Geschmack**8%
*“Super geschmack”*
**Qualität insgesamt**5%
*“top Qualität,”*
**Gesundheitliche Vorteile – insgesamt**3%
*“Gesunde Schoko Aufstrich”*
**Preis-Leistungs-Verhältnis**3%
*“Toll und teuer”*
**Künstliche Süßstoffe**3%
*“Super Zuckerersatz”*
**Backen**2%
*“Spitzen Alternative zur echten Zuckerbombe, super”*
**Ernährungs Gehalt**2%
*“Lecker und gesund”*
**Lagertemperatur**2%
*“Lecker und gekühlte Lieferung”*
### **What buyers complain about **
**Geschmack insgesamt**16%
*“Demzufolge schmecken alle gleich bitter”*
**Süße**11%
*“nicht ganz so süß”*
**Preis-Leistungs-Verhältnis**10%
*“Preis paast”*
**Geschmack**7%
*“Schimmelgeschmack”*
**Ernährungs Gehalt**6%
*“Nicht gesund”*
**Bitter**5%
*“Demzufolge schmecken alle gleich bitter”*
**Künstliche Süßstoffe**5%
*“Schmeckt anders als zuckerhaltige und laktosebasierte Schokolade”*
**Gesamtgröße**3%
*“Die Größe war enttäuschend”*
**Hartes Gefühl**3%
*“Sehr hart”*
**Lagertemperatur**3%
*“Angeschmolzen und Unansehnlich”*
## **Common questions**
- **Is dattelmus profitable to sell on Amazon Germany?**
- The niche generates €77K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -46.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the dattelmus niche?**
- 7 brands and 12 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in dattelmus?**
- Top complaints mined from reviews: Geschmack insgesamt, Süße, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- **When does demand for dattelmus peak?**
- Demand peaks in Jan–Feb–Mar–Sep–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the dattelmus niche?**
- Listings span €1.09–€52.69; the average listing price is €14.46 (sweet spot $15–$100). The average incumbent carries 382 reviews — the moat a new listing must climb.
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