---
title: "Cooking Spray — €280K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/cooking-spray"
last_updated: "2026-08-10T18:17:46.242Z"
locale: en
meta:
description: "Niche score 47/100 · €280K/yr market · 276K searches/yr · €11.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €280K/yr market · 276K searches/yr · €11.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cooking Spray — €280K/yr Amazon DE Niche (2026) - Flapen"
---
# **cooking spray**
**Skip it**
Soft demand (-22.3% this quarter) — this niche doesn't clear our bar today.
Market size 50Growth 14Conversion 83Competition 27Returns 98Price range 51Avg price 43Brand share 22Review moat 38Quality gap 60
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€2.72–€27.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€280K**
€280K/yr · 276K searches
**Avg price**
**Okay****€11.14**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,669.2**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-22.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, cooking spray is a €280K/yr Amazon Germany market (276K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cooking spray market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **€279K–€334K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **73%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**6%**
- MORE NUTRITION54% - VitalBody+ SUPPLEMENTS20% - Albaöl8% - BETA NOBLE5% - SWEET VIEW5% - Rabeko3% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/cooking-spray/trend)
## **Top cooking spray search terms**
- **sprühöl**36K/yr-18.2%0.8% conv. - **more ölspray**25K/yr+1.5%7.7% conv. - **airfryer öl spray**69K/yr-48.0%2.0% conv. - **airfryer spray öl**14K/yr-18.2%1.7% conv. - **ölspray ohne kalorien**8K/yr+53.3%3.6% conv. - **sprühöl für heißluftfritteuse**7K/yr+49.0%1.0% conv. - **airfryer öl**17K/yr-36.0%0.7% conv. - **rapsöl spray**8K/yr+24.7%3.1% conv. - **airfryer spray**19K/yr-52.1%1.6% conv. - **cooking spray**10K/yr-37.6%1.7% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/cooking-spray/search-terms)
## **Top cooking spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€28K20%€56K30%€84K40%€112K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MORE 2 Kalorien Ölspray 800 Sprühstöße Pfannenspray zum Braten Backen & Grillen**MORE NUTRITION**€10.66**4.2★202 rev](https://www.amazon.de/dp/B0CCJR76MY) [2**VitalBody+ DailySpray Rapsölspray zum Braten Grillen & Backen 800 Portionen 2 kcal pro Sprühstoß ideal zum Abnehmen Non-Stick Cooking Spray Trennspray zertifiziert & laborgeprüft**VitalBody+ SUPPLEMENTS**€11.33**4.4★1,171 rev](https://www.amazon.de/dp/B09V86X81F) [3**MORE 2 Kalorien Ölspray normal 4 x 800 Sprühstöße Spray zum Braten Backen & Grillen**MORE NUTRITION**€27.56**4.5★147 rev](https://www.amazon.de/dp/B0CM6XXLKX) [4**Albaöl Air Fryer Spray 190ml (1 x 190ml Flasche)**Albaöl**€2.72**4.5★7,332 rev](https://www.amazon.de/dp/B0CR4CFKPX) [5**MORE 2 Kalorien Ölspray 800 Sprühstöße Geschmack: Butter Pfannenspray zum Braten Backen & Grillen**MORE NUTRITION**€11.55**4.3★83 rev](https://www.amazon.de/dp/B0CDCR4M1V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BETA NOBLEVerstärkteÖlsprüher zum Kochen Öl Sprühflasche Ölspray zum Kochen Olivenölsprüher für Salat Grillen Backen in der Küche**BETA NOBLE**€7.64**921 rev8mo ago](https://www.amazon.de/dp/B0G1TKXGBV) [**SWEET VIEW Olivenölspender und Ölsprüher 470 ml Glas lichtdichter Ölausgießer für Küche Luftfritteuse Kochen Salat und BBQ**SWEET VIEW**€8.49**12,012 rev1y ago](https://www.amazon.de/dp/B0F2DJV6SZ) [**AÉRfryPRO Olivenöl Spray Ölspray für Airfryer Braten Grillen & Kochen**AÉRfryPRO**€11.57**74 rev1y ago](https://www.amazon.de/dp/B0F13MGT8D) [**Spraytive 1 x 400 ml Rapsöl-Spray mit feinem Buttergeschmack ideal zum Kochen Backen für Salate sowie als Airfryer- Grill- und Heißluftfritteusen-Spray - 100% VEGAN & kalorienbewusst genießen**Spraytive**€8.36**61 rev1y ago](https://www.amazon.de/dp/B0DPGG8YFV) [**VitalBody+ DailySpray natives Olivenöl extra 2 kcal Ölspray für Airfryer Braten & Grillen Kalorienarm Kochen Non-stick cooking spray 800 Portionen**VitalBody+ SUPPLEMENTS**€13.51**205 rev2y ago](https://www.amazon.de/dp/B0D9BXTG61)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BETA NOBLEVerstärkteÖlsprüher zum Kochen Öl Sprühflasche Ölspray zum Kochen Olivenölsprüher für Salat Grillen Backen in der Küche**BETA NOBLE**€7.64**4.4★**▲ 194%**](https://www.amazon.de/dp/B0G1TKXGBV) [**Spraytive 1 x 400 ml Rapsöl-Spray mit feinem Buttergeschmack ideal zum Kochen Backen für Salate sowie als Airfryer- Grill- und Heißluftfritteusen-Spray - 100% VEGAN & kalorienbewusst genießen**Spraytive**€8.36**4.3★**▲ 171%**](https://www.amazon.de/dp/B0DPGG8YFV) [**MORE NUTRITION Light Gourmet Sauce 285ml - BBQ kalorienreduzierte Sauce ohne Zuckerzusatz und unnötigem Fett**MORE NUTRITION**€6.43**4.5★**▲ 88%**](https://www.amazon.de/dp/B0CCJLJN9H) [**MORE 2 Kalorien Ölspray 800 Sprühstöße Pfannenspray zum Braten Backen & Grillen**MORE NUTRITION**€10.66**4.2★**▲ 61%**](https://www.amazon.de/dp/B0CCJR76MY) [**MORE 2 Kalorien Ölspray 800 Sprühstöße Geschmack: Butter Pfannenspray zum Braten Backen & Grillen**MORE NUTRITION**€11.55**4.3★**▲ 37%**](https://www.amazon.de/dp/B0CDCR4M1V)
**~~View all trending →~~**
## **What buyers say about cooking spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sprühen/Durchfluss**22%
*“Bester Ölsprüher”*
**Qualität insgesamt**17%
*“Perfecte Qualität”*
**Benutzerfreundlichkeit**14%
*“super Handhabung”*
**beworben Vs Tatsächliches Produkt**10%
*“Alles bestens,genau wie beschrieben”*
**Preis-Leistungs-Verhältnis**4%
*“Preis, Leistung optimal”*
**Abgabemechanismus**4%
*“Super Ölspender”*
**Geschmack insgesamt**4%
*“Schmeckt”*
**Effizienz**3%
*“optimale Funktion”*
**Design insgesamt**3%
*“Schönes Design”*
**Geschmack**2%
*“Intensiver Buttergeschmack”*
### **What buyers complain about **
**Sprühen/Durchfluss**24%
*“Sprühfunktion versagt”*
**Auslaufsicher**12%
*“Ebenfalls undicht”*
**Haltbarkeit**9%
*“Schnell defekt”*
**Qualität insgesamt**8%
*“Qualität ungenügend”*
**Funktionalität insgesamt**7%
*“Funktion nicht erfüllt”*
**Preis-Leistungs-Verhältnis**5%
*“Etwas teuer”*
**Geschmack insgesamt**4%
*“Unangenehmer Geschmack”*
**Geruch**3%
*“Für mich nicht gut, da es einen stinkenden für mich unerträglichen Geruch hat, beim verwenden”*
**Defekt Material/Teile**2%
*“Leider schon defekt”*
**Abgabemechanismus**2%
*“Dieser Ölspender hält nicht, was er verspricht”*
### **Top return reasons **
**Sprühen/Durchfluss**29%
**Defekt Material/Teile**12%
**Auslaufsicher**11%
**Funktionalität insgesamt**9%
**Qualität insgesamt**6%
**Produktzustand**6%
**Gesamtgröße**6%
**Materialqualität**3%
**Mechanismus probleme**2%
**Haltbarkeit**1%
## **Common questions**
- **Is cooking spray profitable to sell on Amazon Germany?**
- The niche generates €280K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the cooking spray niche?**
- 8 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in cooking spray?**
- Top complaints mined from reviews: Sprühen/Durchfluss, Auslaufsicher, Haltbarkeit. The return rate is 0.4%.
- **When does demand for cooking spray peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the cooking spray niche?**
- Listings span €2.72–€27.56; the average listing price is €11.14 (sweet spot $15–$100). The average incumbent carries 2,669 reviews — the moat a new listing must climb.
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