---
title: "cognac — €997K/yr Amazon Germany Niche, Score 58/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/cognac"
last_updated: "2026-07-21T07:03:43.316Z"
locale: en
meta:
description: "cognac shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "cognac shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "cognac — €997K/yr Amazon Germany Niche, Score 58/100 - Flapen"
---
# **cognac**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 78Growth 16Conversion 51Competition 72Returns 100Price range 52Avg price 95Brand share 51Review moat 63Quality gap 22
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****€37.09**
avg listing price — sweet spot $15–$100
**Market size**
**Great****€997K**
€997K/yr · 656K searches
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****980.11**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€5.88–€169.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, cognac is a €997K/yr Amazon Germany market (656K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **€927K–€1.1M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#1,260**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **101 months**
- **Avg seller age**
- **180 days**
## **Competition**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **—flat
**Sellers**
**68**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 79%
**Open market**
**22%**
- Hennessy29% - Remy Martin16% - Cardenal Mendoza10% - Carlos I10% - Courvoisier10% - Comte Joseph4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.
35K25KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/cognac/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€50K10%€100K15%€150K20%€199K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 38 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hennessy V.S Cognac 70cl | Ikonischer Cognac aus Frankreich | Elegant & lebhaft mit Noten von Eiche Vanille & Früchten | Für Cocktails on the rocks & pur**Hennessy**€27.35**4.7★1,648 rev](https://www.amazon.de/dp/B003DU05VS) [2**Carlos I Brandy de Jerez Hochwertiger Brandy Solera Gran Reserva aus Spanien mit Geschenkpackung aus dem Hause Osborne mit 40% vol. (1 x 0 7l) (verfügbar in verschiedenen Varianten)**Carlos I**€18.87**4.6★2,260 rev](https://www.amazon.de/dp/B004JV7QX0) [3**Cardenal Mendoza Clasico Solera Gran Reserva Brandy de Jerez (1x0 7l) 40% vol - In edler Geschenkverpackung mit Brandyglas - 15 Jahre im Solera-System gereift ausgewogener Geschmack angenehm süß**Cardenal Mendoza**€21.91**4.6★435 rev](https://www.amazon.de/dp/B01DJIP8SS) [4**Rémy Martin VSOP Cognac 40% vol. (1 x 0 7l) Hochwertiger Fine Champagne Cognac**Remy Martin**€32.57**4.7★3,886 rev](https://www.amazon.de/dp/B007DGI6FK) [5**Courvoisier VS Cognac ausgezeichneter Cognac aus Frankreich 1 x 0 7 l Ideal pur oder als Longdrink**Courvoisier**€21.66**4.7★3,150 rev](https://www.amazon.de/dp/B0029ZEKJQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Torres Brandy | 10 Reserva Imperial inkl. Glas| Mehrfach ausgezeichneter spanischer Brandy | Aus der Weinregion Penedès | 700ML | 38%**TORRES BRANDY**€13.00**2,201 rev1y ago](https://www.amazon.de/dp/B0DXQ5LBP9) [**Calvet - Cognac VS Fine Cognac Collection (1 x 0 7L)**Calvet**€13.32**90 rev2y ago](https://www.amazon.de/dp/B0D7WDJ72C) [**Hennessy V.S.O.P Cognac 70cl | Harmonischer & körperreicher Cognac aus Frankreich | Komplexe Aromen von Eiche Gewürzen & Früchten | Für Cocktails on the rocks & pur**Hennessy**€43.34**701 rev2y ago](https://www.amazon.de/dp/B002N64S3Y) [**Rémy Martin Brandy VSOP Cognac 40% vol. (1 x 0 7l) Hochwertiger Fine Champagne Cognac**Remy Martin**€36.90**246 rev4y ago](https://www.amazon.de/dp/B00DEHST90) [**Meukow VSOP | Cognac 700ml**Meukow**€27.85**208 rev4y ago](https://www.amazon.de/dp/B00MPQNE1E)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Torres Brandy | 10 Reserva Imperial inkl. Glas| Mehrfach ausgezeichneter spanischer Brandy | Aus der Weinregion Penedès | 700ML | 38%**TORRES BRANDY**€13.00**4.5★**▲ 211%**](https://www.amazon.de/dp/B0DXQ5LBP9) [**Rémy Martin Brandy VSOP Cognac 40% vol. (1 x 0 7l) Hochwertiger Fine Champagne Cognac**Remy Martin**€36.90**4.7★**▲ 129%**](https://www.amazon.de/dp/B00DEHST90) [**Camus Cognac VSOP 40% vol. Intensiv aromatischer Cognac aus Frankreich in Geschenkpackung Qualität seit 1863 (1 x 0.7 l)**CAMUS**€31.35**4.5★**▲ 98%**](https://www.amazon.de/dp/B07XYFBK52) [**Cardenal Mendoza Clasico Solera Gran Reserva Brandy de Jerez (1x0 7l) 40% vol - In edler Geschenkverpackung mit Brandyglas - 15 Jahre im Solera-System gereift ausgewogener Geschmack angenehm süß**Cardenal Mendoza**€21.91**4.6★**▲ 84%**](https://www.amazon.de/dp/B01DJIP8SS) [**Chantrè Weinbrand 6 x 0 7 Liter**Chantré**€46.71**4.6★**▲ 68%**](https://www.amazon.de/dp/B00E0HZQ1M)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**30%
*“So was Leckeres”*
**Alkoholgeschmack**17%
*“Für mich einer der besten Cognacs für das Geld”*
**Qualität insgesamt**14%
*“Top Qualität"!”*
**Preis-Leistungs-Verhältnis**14%
*“ganz ok für den Preis”*
**Geschmack**11%
*“Guter Geschmack”*
**Geschenk Zweck**4%
*“Eleganter Cognac mit floraler Note – als Geschenk sehr gut angekommen”*
**beworben Vs Tatsächliches Produkt**4%
*“entspricht den Vorstellungen und Wünschen”*
**Nebenwirkungen**1%
*“Die Wirkung ist fantastisch”*
**Geruch**1%
*“Leicht erwärmt entfaltet er sein volles Aroma”*
**Design insgesamt**0%
*“Gerade als Allrounder macht er einen soliden Eindruck und ist vielseitig einsetzbar”*
### **What buyers complain about **
**Geschmack insgesamt**25%
*“Schmeckt nicht”*
**Geschmack**13%
*“Geschmacksache”*
**Preis-Leistungs-Verhältnis**8%
*“jedoch ist er leider um fast 6€ teurer.”*
**Qualität insgesamt**8%
*“Qualitäten aber der Preis machts”*
**Sauer**8%
*“Der ist eher etwas sauer”*
**Geruch**4%
*“Geruch im Abgang”*
**Haltbarkeit**4%
*“Die Flasche hielt nur einen Abend”*
## **Common questions**
- **Is cognac profitable to sell on Amazon Germany?**
- The niche generates €997K/yr across 38 tracked products. 90-day search growth is -17.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the cognac niche?**
- 20 brands and 68 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in cognac?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for cognac peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the cognac niche?**
- Listings span €5.88–€169.96; the average listing price is €37.09 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.
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