---
title: "Coffee Mate — €75K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/coffee-mate"
last_updated: "2026-08-09T22:47:29.022Z"
locale: en
meta:
description: "Niche score 45/100 · €75K/yr market · 170K searches/yr · €13.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €75K/yr market · 170K searches/yr · €13.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coffee Mate — €75K/yr Amazon DE Niche (2026) - Flapen"
---
# **coffee mate**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 34Conversion 40Competition 50Returns 100Price range 72Avg price 65Brand share 0Review moat 51Quality gap 62
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****€2.42–€47.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****€13.84**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,453.65**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+6.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€75K**
€75K/yr · 170K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, coffee mate is a €75K/yr Amazon Germany market (170K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coffee mate market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **€69K–€83K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#184**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **20%**
- **Out of stock**
- **12.9%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**0%**
- Coffee Mate60% - Nestlé31% - NESTLE PROFESSIONAL6% - Elmhurst2% - KRÜGER1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/coffee-mate/trend)
## **Top coffee mate search terms**
- **coffee creamer**58K/yr+6.6%1.0% conv. - **coffee mate**54K/yr-3.9%4.0% conv. - **coffee creamer flüssig**10K/yr+46.8%0.9% conv. - **creamer**7K/yr+47.9%0.9% conv. - **kaffee creamer**6K/yr+41.2%1.1% conv. - **coffee mate sugar free**6K/yr+4.1%7.3% conv. - **nestle coffee mate**5K/yr+6.7%6.1% conv. - **starbucks creamer**8K/yr-5.4%0.5% conv. - **coffee creamer sugar free**4K/yr+7.5%1.9% conv. - **coffee mate creamer**4K/yr+4.1%3.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/coffee-mate/search-terms)
## **Top coffee mate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€4K10%€7K15%€11K20%€15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nestle Coffee-Mate French Vanilla 1er Pack (1 x 425 g Dose)**Nestlé**€9.74**4.4★3,422 rev](https://www.amazon.de/dp/B0013CFXCY) [2**Coffee-Mate Sugar Free Powder French Vanilla 10.2 oz**Coffee Mate**€11.85**4.4★2,336 rev](https://www.amazon.de/dp/B00AUDCIIO) [3**Original Flavor Powdered Creamer 11-oz.**Coffee Mate**€9.84**4.4★2,017 rev](https://www.amazon.de/dp/B0005XOVY8) [4**Coffee-Mate Vanilla Caramel Sugar-Free Powdered Coffee Creamer Kaffeesahne Pulver - Vanille Karamell - OHNE ZUCKER! aus USA**Coffee Mate**€10.74**4.0★1,169 rev](https://www.amazon.de/dp/B0049W6ACW) [5**Nestle Coffee-Mate Caramel Macchiato 1er Pack (1 x 425 g)**Coffee Mate**€10.70**4.2★1,407 rev](https://www.amazon.de/dp/B005RTI0K6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KRÜGER Coconut Creamer Vanilla Tonka veganes Instantpulver mit Kokosmilchpulver cremig & leicht 10x 20g Sachets**KRÜGER**€2.42**68 rev3mo ago](https://www.amazon.de/dp/B0GTVRN6S5) [**Elmhurst Cinnamon Churro Cashew Creamer 1x Kaffeesahne**Elmhurst**€8.67**645 rev1y ago](https://www.amazon.de/dp/B0DPN519YK) [**YYST Nestle Coffee mate Hazelnut Liquid Coffee Creamer 16 FL OZ**Coffee Mate**€8.65**2,121 rev2y ago](https://www.amazon.de/dp/B00SV10X52) [**Coffee-mate Kaffee-Creme französische Vanille 473 ml**Coffee Mate**€14.66**384 rev3y ago](https://www.amazon.de/dp/B00CWTT73I) [**Nestlé Coffee-Mate French Vanilla Flüssige Kaffeesahne (24x11ml) US-Import!**Coffee Mate**€18.12**1,445 rev9y ago](https://www.amazon.de/dp/B01M8O3Y2I)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KRÜGER Coconut Creamer Vanilla Tonka veganes Instantpulver mit Kokosmilchpulver cremig & leicht 10x 20g Sachets**KRÜGER**€2.42**4.4★**▲ 422%**](https://www.amazon.de/dp/B0GTVRN6S5) [**Coffee-mate Kaffee-Creme französische Vanille 473 ml**Coffee Mate**€14.66**4.2★**▲ 226%**](https://www.amazon.de/dp/B00CWTT73I) [**Original Flavor Powdered Creamer 11-oz.**Coffee Mate**€9.84**4.4★**▲ 80%**](https://www.amazon.de/dp/B0005XOVY8) [**Nestle Coffee-Mate Caramel Macchiato 1er Pack (1 x 425 g)**Coffee Mate**€10.70**4.2★**▲ 68%**](https://www.amazon.de/dp/B005RTI0K6) [**Coffee-Mate Sugar Free Powder French Vanilla 10.2 oz**Coffee Mate**€11.85**4.4★**▲ 25%**](https://www.amazon.de/dp/B00AUDCIIO)
**~~View all trending →~~**
## **What buyers say about coffee mate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**58%
*“Mega lecker”*
**Geschmack**9%
*“Geschmack überzeugt”*
**Löslichkeit**6%
*“Löst sich schnell auf”*
**Süße**3%
*“Wer's vanillig und süß mag und nicht auf Kalorien achten muss/will, ist mit diesem Getränk gut bedient”*
**Weiches Gefühl**2%
*“Cremig”*
**Koffeingehalt**2%
*“Für Kaffee geht das ganz gut”*
**Qualität insgesamt**2%
*“Gutes Produkt”*
**Benutzerfreundlichkeit**2%
*“Super einfach”*
**Lokal hergestellt**2%
*“wurde ProAktiv gelöst - Das Produkt selbst aus US Bekannt ist sehr gut”*
**Textur/Konsistenz – insgesamt**2%
*“sehr cremig”*
### **What buyers complain about **
**Geschmack insgesamt**20%
*“Also diese Sorte schmeckt schon sehr chemisch”*
**Süße**18%
*“Schmeckt leider sehr süß”*
**Geschmack**18%
*“weit entfernt von jeglichem Geschmack”*
**Bitter**7%
*“schmeckt der Kaffee nur bitter (wie Bitterröhrling).”*
**Textur/Konsistenz – insgesamt**5%
*“Möchte ich nicht weiter empfehlen ist nicht wirklich cremig”*
**Pulverisiert/zerbröselt**5%
*“nach kurzer Zeit bilden sich einfach oben auf dem Kaffee Stückchen vom Pulver”*
**Künstliche Süßstoffe**4%
*“Am schlimmsten ist der bittere Geschmack von den künstlichen Süßstoffen”*
**Preis-Leistungs-Verhältnis**4%
*“Bisschen teuer”*
**Verdünnt/wässrig**3%
*“wässriges Zuckerwasser”*
**Qualität insgesamt**1%
*“Teils gut, teils weniger gut”*
## **Common questions**
- **Is coffee mate profitable to sell on Amazon Germany?**
- The niche generates €75K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the coffee mate niche?**
- 5 brands and 39 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coffee mate?**
- Top complaints mined from reviews: Geschmack insgesamt, Süße, Geschmack. The return rate is 0.1%.
- **When does demand for coffee mate peak?**
- Demand peaks in Nov; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the coffee mate niche?**
- Listings span €2.42–€47.18; the average listing price is €13.84 (sweet spot $15–$100). The average incumbent carries 1,454 reviews — the moat a new listing must climb.
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