---
title: "Coconut Rum — €45K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/coconut-rum"
last_updated: "2026-08-09T22:46:58.665Z"
locale: en
meta:
description: "Niche score 40/100 · €45K/yr market · 56K searches/yr · €22.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €45K/yr market · 56K searches/yr · €22.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Rum — €45K/yr Amazon DE Niche (2026) - Flapen"
---
# **coconut rum**
**Skip it**
A small market ($45K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 14Conversion 46Competition 36Returns 100Price range 89Avg price 93Brand share 18Review moat 73Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€22.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€11.41–€57.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****565.47**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€45K**
€45K/yr · 56K searches
According to Flapen's Amazon Germany niche tracking, coconut rum is a €45K/yr Amazon Germany market (56K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut rum market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **€66K–€88K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#210**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **41%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**93%**
Top 20: 97%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**4%**
- Takamaka80% - Espero6% - --3% - BACARDI3% - Bormann2% - Belmont Estate2% - Open — no brand owns it (1 brand, 4%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — -22.9% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/coconut-rum/trend)
## **Top coconut rum search terms**
- **takamaka rum**29K/yr-17.8%5.9% conv. - **takamaka**12K/yr-3.7%3.9% conv. - **coconut rum**6K/yr-32.4%2.6% conv. - **kokos rum**5K/yr-31.9%3.1% conv. - **rum coconut**4K/yr-55.8%1.7% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/coconut-rum/search-terms)
## **Top coconut rum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€5K20%€9K30%€14K40%€18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Takamaka Spiced Premium Rum-Liqueur Rum (1 x 0.7 l)**Takamaka**€13.59**4.7★1,215 rev](https://www.amazon.de/dp/B01M0QG2MH) [2**Takamaka I Koko Rum I 700 ml Flasche I 25% Volume I Weißer Coconut Rum von den Seychellen**Takamaka**€11.86**4.7★1,215 rev](https://www.amazon.de/dp/B09PZCZXGL) [3**Takamaka I St Andre Extra Noir Rum I 0 7 Liter Flasche I 43% Volume I Dunkler und kräftiger Rum von den Seychellen I In einer Geschenkbox**Takamaka**€21.05**4.7★1,215 rev](https://www.amazon.de/dp/B09YV96BGT) [4**Takamaka Rum Zenn I 700 ml Flasche I 40% Volume I Brauner Premium Rum von den Seychellen**Takamaka**€13.39**4.7★1,215 rev](https://www.amazon.de/dp/B09PZCBM24) [5**Takamaka I Overproof Rum I 700 ml Flasche I 69% Volume I Klassischer Weisser-Rum Blanc von den Seychellen**Takamaka**€18.37**4.7★1,215 rev](https://www.amazon.de/dp/B09PZCV21L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Takamaka Kreol Cask - Reserve Dark Rum | Premium Rum aus Seychellen & Karibik | Geschenk-Edition | 700 ml**Takamaka**€24.43**1,215 rev7mo ago](https://www.amazon.de/dp/B0G2Y2SGTK) [**Takamaka Extra Noir Rum 0 7l 43% Vol Dunkler Premium Rum aus den Seychellen + 1 Paar Socken**--**€31.64**9 rev1y ago](https://www.amazon.de/dp/B0F3DCNGXL) [**BACARDÍ Coconut 27% Vol. 70 cl / 700 ml weißer Rum mit der Essenz echter Kokosnüsse frischer Kokosgeschmack mit Röstaromen und buttrigen Noten**BACARDI**€11.41**38 rev2y ago](https://www.amazon.de/dp/B0D6NBXSRB) [**Takamaka Dark Spiced Rum Set mit Beach Cup 0.70 l 38% vol**GREAT BRITISH TRADING LIMITED**€27.70**2 rev2y ago](https://www.amazon.de/dp/B0CVF3DPCP) [**1 Flasche Prinz Kaiser Rum Coconut a 500ml 40% Vol. + Space Riegel 45g von Onlineshop Bormann**Bormann**€22.68**31 rev2y ago](https://www.amazon.de/dp/B0CXTBP8T1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BACARDÍ Coconut 27% Vol. 70 cl / 700 ml weißer Rum mit der Essenz echter Kokosnüsse frischer Kokosgeschmack mit Röstaromen und buttrigen Noten**BACARDI**€11.41**4.7★**▲ 161%**](https://www.amazon.de/dp/B0D6NBXSRB) [**Takamaka Kreol Cask - Reserve Dark Rum | Premium Rum aus Seychellen & Karibik | Geschenk-Edition | 700 ml**Takamaka**€24.43**4.7★**▲ 116%**](https://www.amazon.de/dp/B0G2Y2SGTK) [**Takamaka Rum Zenn I 700 ml Flasche I 40% Volume I Brauner Premium Rum von den Seychellen**Takamaka**€13.39**4.7★**▲ 42%**](https://www.amazon.de/dp/B09PZCBM24) [**Takamaka I St Andre Extra Noir Rum I 0 7 Liter Flasche I 43% Volume I Dunkler und kräftiger Rum von den Seychellen I In einer Geschenkbox**Takamaka**€21.05**4.7★**▲ 30%**](https://www.amazon.de/dp/B09YV96BGT) [**Takamaka Coco Rum Liqueur (1 x 0.7 l)**Takamaka**€17.26**4.7★**▲ 11%**](https://www.amazon.de/dp/B01NCP3T2P)
**~~View all trending →~~**
## **What buyers say about coconut rum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**36%
*“Seeehhhhrrr lecker”*
**Geschmack**20%
*“Guter Geschmack”*
**Alkoholgeschmack**18%
*“👍Einer der besten Rum - Kokos Liköre”*
**Süße**8%
*“Bester rum mit leichter süße”*
**Qualität insgesamt**7%
*“Gutes Produkt”*
**Geschenk Zweck**2%
*“Gelungenes Geschenk”*
**Ernährungs Gehalt**1%
*“Kalorien auch unschlagbar”*
**beworben Vs Tatsächliches Produkt**1%
*“Entspricht den Vorstellungen”*
**Alkoholgehalt**1%
*“nicht zu stark für 40%”*
### **What buyers complain about **
**Geschmack insgesamt**21%
*“billig im Geschmack”*
**Alkoholgehalt**17%
*“Zu süßer alkoholhaltiger Sirup mit einem Hauch Kokosaroma”*
**Süße**17%
*“verhälnismäßig süß”*
**Geschmack**8%
*“billig im Geschmack”*
**Benutzerfreundlichkeit**6%
*“Anfangs war es etwas schwierig ihn regelmäßig zu bekommen”*
**Qualität insgesamt**4%
*“nicht überzeugend”*
## **Common questions**
- **Is coconut rum profitable to sell on Amazon Germany?**
- The niche generates €45K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the coconut rum niche?**
- 7 brands and 35 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in coconut rum?**
- Top complaints mined from reviews: Geschmack insgesamt, Alkoholgehalt, Süße. The return rate is 0.0%.
- **What does it cost to enter the coconut rum niche?**
- Listings span €11.41–€57.93; the average listing price is €22.09 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.
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