---
title: "Chivas Regal 21 — €490K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/chivas-regal-21"
last_updated: "2026-08-10T02:53:59.656Z"
locale: en
meta:
description: "Niche score 41/100 · €490K/yr market · 97K searches/yr · €98.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €490K/yr market · 97K searches/yr · €98.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chivas Regal 21 — €490K/yr Amazon DE Niche (2026) - Flapen"
---
# **chivas regal 21**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 59Growth 12Conversion 59Competition 10Returns 99Price range 37Avg price 75Brand share 0Review moat 59Quality gap 47
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€98.99**
avg listing price — sweet spot $15–$100
**Market size**
**Good****€490K**
€490K/yr · 97K searches
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,127.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€25.08–€226.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-25.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, chivas regal 21 is a €490K/yr Amazon Germany market (97K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chivas regal 21 market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **€297K–€396K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#447**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **67%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **124 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**49**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Chivas Regal60% - Royal Salute35% - Johnnie Walker Blue Label3% - Regionale Edeldistillen2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.
6K4KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/chivas-regal-21/trend)
## **Top chivas regal 21 search terms**
- **chivas regal 18**45K/yr-22.4%3.5% conv. - **chivas regal 21**20K/yr-40.5%3.4% conv. - **chivas regal 25**10K/yr-13.3%1.4% conv. - **royal salute 21 whiskey**7K/yr-5.8%2.2% conv. - **royal salute**5K/yr-12.1%1.6% conv. - **chivas 18**6K/yr-38.3%3.5% conv. - **chivas 21**5K/yr-32.3%3.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/chivas-regal-21/search-terms)
## **Top chivas regal 21 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€49K20%€98K30%€147K40%€196K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chivas Regal 18 Years Old - Blended Scotch Whisky - Gold Signature - 0 7l | 700ml (1er Pack)**Chivas Regal**€43.93**4.7★2,520 rev](https://www.amazon.de/dp/B001P4SF0C) [2**Royal Salute 21 Years Old Blended Scotch Whisky - 21 Jahre gereifter Premium Whisky aus dem Hause Chivas Regal - 0 7l**Royal Salute**€101.37**4.7★1,925 rev](https://www.amazon.de/dp/B001TZAO6U) [3**Chivas Regal Royal Salute 21y GK 0 7l**Chivas Regal**€129.87**4.5★70 rev](https://www.amazon.de/dp/B00XJ5D25S) [4**Chivas Regal 25 Years Old Blended Scotch Whisky - edelste Whisky Komposition aus dem Herzen der Speyside - 0 7l**Chivas Regal**€226.74**4.7★297 rev](https://www.amazon.de/dp/B004B11SKA) [5**Chivas Regal Royal Salute Blended Scotch Whisky 21 Years Old Schottland 0 7 l**Royal Salute**€120.49**4.7★500 rev](https://www.amazon.de/dp/B005NEW08S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chivas Regal Crystalgold Spirituose in amerikanischen und europäischen Eichenfässern gereift Geschenk-Idee für genussvolle Abende 40% Vol. 1 L**Chivas Regal**€46.41**2 rev9mo ago](https://www.amazon.de/dp/B0FTGHHW7D) [**Chivas Regal 18 Years Old GOLD SIGNATURE Blended Scotch Whisky 40 00% 0 70 Liter**Regionale Edeldistillen**€82.45**1 rev4y ago](https://www.amazon.de/dp/B088Q8VXS9) [**Chivas Regal Royal Salute 21y GK 0 7l**Chivas Regal**€129.87**70 rev10y ago](https://www.amazon.de/dp/B00XJ5D25S) [**Chivas Regal Royal Salute Blended Scotch Whisky 21 Years Old Schottland 0 7 l**Royal Salute**€120.49**500 rev13y ago](https://www.amazon.de/dp/B005NEW08S) [**Chivas Regal 18 Years Old - Blended Scotch Whisky - Gold Signature - 0 7l | 700ml (1er Pack)**Chivas Regal**€43.93**2,520 rev13y ago](https://www.amazon.de/dp/B001P4SF0C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chivas Regal Royal Salute Blended Scotch Whisky 21 Years Old Schottland 0 7 l**Royal Salute**€120.49**4.7★**▲ 88%**](https://www.amazon.de/dp/B005NEW08S) [**Chivas Regal 12 Years Old - Blended Scotch Whisky aus dem Herzen der Speyside - 1l (1er Pack)**Chivas Regal**€25.08**4.7★**▲ 77%**](https://www.amazon.de/dp/B004V4Y566) [**Chivas Regal Crystalgold Spirituose in amerikanischen und europäischen Eichenfässern gereift Geschenk-Idee für genussvolle Abende 40% Vol. 1 L**Chivas Regal**€46.41**2.5★**▲ 53%**](https://www.amazon.de/dp/B0FTGHHW7D) [**Royal Salute 21 Years Old Blended Scotch Whisky - 21 Jahre gereifter Premium Whisky aus dem Hause Chivas Regal - 0 7l**Royal Salute**€101.37**4.7★**▲ 29%**](https://www.amazon.de/dp/B001TZAO6U) [**Chivas Regal 18 Years Old GOLD SIGNATURE Blended Scotch Whisky 40 00% 0 70 Liter**Regionale Edeldistillen**€82.45**5.0★**▲ 28%**](https://www.amazon.de/dp/B088Q8VXS9)
**~~View all trending →~~**
## **What buyers say about chivas regal 21**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alkoholgeschmack**29%
*“Einer der besten Whiskys die man für kleines Geld noch kaufen kann”*
**Geschmack**20%
*“Hervorragender Geschmack”*
**Geschenk Zweck**13%
*“Als Geschenk an mich selbst oder für besondere Anlässe im Kreis der Familie und engen Freunde ist dieser Whisky für mich der Inbegriff von Harmonie”*
**Qualität insgesamt**13%
*“lässt die hohe Qualität schon erahnen.”*
**Geschmack insgesamt**9%
*“Dazu ein Hauch Honig und dunkler Schokolade – man möchte einfach die Augen schließen und genießen”*
**Preis-Leistungs-Verhältnis**8%
*“Bester Rabat”*
**Mischung/Verhältnis**3%
*“Beim blended scotch hat man eben den Vorteil, dass er über viele Jahre im Geschmack konstant bleibt”*
**Süße**3%
*“Ein edler Tropfen”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**53%
*“teuer”*
**Geschmack insgesamt**17%
*“mit 40 Vol.-% sowie hinsichtlich seines Geschmacks recht flach.”*
**Farbe**10%
*“es hatte keine Farbe,”*
**Qualität insgesamt**7%
*“Der Whisky ist für seine Qualität ca. 100% zu teuer”*
## **Common questions**
- **Is chivas regal 21 profitable to sell on Amazon Germany?**
- The niche generates €490K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the chivas regal 21 niche?**
- 4 brands and 49 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in chivas regal 21?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Farbe. The return rate is 0.2%.
- **When does demand for chivas regal 21 peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the chivas regal 21 niche?**
- Listings span €25.08–€226.74; the average listing price is €98.99 (sweet spot $15–$100). The average incumbent carries 1,127 reviews — the moat a new listing must climb.
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