---
title: "Chivas Regal 12 — €369K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/chivas-regal-12"
last_updated: "2026-08-10T02:50:22.019Z"
locale: en
meta:
description: "Niche score 41/100 · €369K/yr market · 160K searches/yr · €51.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €369K/yr market · 160K searches/yr · €51.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chivas Regal 12 — €369K/yr Amazon DE Niche (2026) - Flapen"
---
# **chivas regal 12**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 12Conversion 54Competition 11Returns 100Price range 74Avg price 93Brand share 0Review moat 37Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€51.70**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€16.06–€129.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€369K**
€369K/yr · 160K searches
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,803.36**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-26.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, chivas regal 12 is a €369K/yr Amazon Germany market (160K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chivas regal 12 market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **€207K–€259K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#457**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **55%**
- **Out of stock**
- **14.8%**
- **Avg brand age**
- **121 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Chivas Regal90% - Royal Salute5% - JOHNNIE WALKER3% - Regionale Edeldistillen2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 38 weeks — -26.1% search growth over the last 90 days.
13K8KBlack Friday '25Holiday '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/chivas-regal-12/trend)
## **Top chivas regal 12 search terms**
- **chivas**54K/yr-34.8%0.5% conv. - **chivas regal 18**45K/yr-22.4%3.5% conv. - **chivas regal**25K/yr+17.0%2.3% conv. - **chivas regal 12**31K/yr-34.1%3.6% conv. - **chivas 18**6K/yr-38.3%3.8% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/chivas-regal-12/search-terms)
## **Top chivas regal 12 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€37K20%€74K30%€111K40%€148K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chivas Regal 18 Years Old - Blended Scotch Whisky - Gold Signature - 0 7l | 700ml (1er Pack)**Chivas Regal**€43.93**4.7★2,520 rev](https://www.amazon.de/dp/B001P4SF0C) [2**Chivas Regal 12 Years Old - Blended Scotch Whisky aus dem Herzen der Speyside - 1l (1er Pack)**Chivas Regal**€25.08**4.7★843 rev](https://www.amazon.de/dp/B004V4Y566) [3**Chivas Regal 12 Years Old Blended Scotch Whisky inklusive gebrandetem Tumbler-Glas in edler Geschenk-Verpackung für genussvolle Abende 40% Vol. 0 7 l**Chivas Regal**€23.60**4.7★843 rev](https://www.amazon.de/dp/B0DGTY1LCG) [4**Royal Salute 21 Years Old Blended Scotch Whisky - 21 Jahre gereifter Premium Whisky aus dem Hause Chivas Regal - 0 7l**Royal Salute**€101.37**4.7★1,925 rev](https://www.amazon.de/dp/B001TZAO6U) [5**Johnnie Walker Black Label 12 Jahre Blended Scotch Whisky klassisch Geschenkidee für genussvolle Abende zu Hause & mit Freunden 40% Vol 700ml**JOHNNIE WALKER**€16.06**4.6★18,018 rev](https://www.amazon.de/dp/B001TPAKHS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chivas Regal Crystalgold Spirituose in amerikanischen und europäischen Eichenfässern gereift Geschenk-Idee für genussvolle Abende 40% Vol. 1 L**Chivas Regal**€46.41**2 rev9mo ago](https://www.amazon.de/dp/B0FTGHHW7D) [**Chivas Regal 12 Years Old Blended Scotch Whisky inklusive gebrandetem Tumbler-Glas in edler Geschenk-Verpackung für genussvolle Abende 40% Vol. 0 7 l**Chivas Regal**€23.60**843 rev1y ago](https://www.amazon.de/dp/B0DGTY1LCG) [**Chivas Regal 18 Years Old GOLD SIGNATURE Blended Scotch Whisky 40 00% 0 70 Liter**Regionale Edeldistillen**€82.45**1 rev4y ago](https://www.amazon.de/dp/B088Q8VXS9) [**Chivas Regal EXTRA Blended Scotch Whisky OLOROSO SHERRY CASK 40% Vol. 1l in Tinbox**Chivas Regal**€41.21**15 rev5y ago](https://www.amazon.de/dp/B0979QYCJP) [**Chivas Regal XV - 15 jähriger Blended Scotch Whisky mit weichem und mildem Geschmack - 0 7l**Chivas Regal**€35.70**336 rev7y ago](https://www.amazon.de/dp/B07KPLHVKV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chivas Regal 12 Years Old Blended Scotch Whisky inklusive gebrandetem Tumbler-Glas in edler Geschenk-Verpackung für genussvolle Abende 40% Vol. 0 7 l**Chivas Regal**€23.60**4.7★**▲ 144%**](https://www.amazon.de/dp/B0DGTY1LCG) [**Johnnie Walker Black Label 12 Jahre Blended Scotch Whisky klassisch Geschenkidee für genussvolle Abende zu Hause & mit Freunden 40% Vol 700ml**JOHNNIE WALKER**€16.06**4.6★**▲ 44%**](https://www.amazon.de/dp/B001TPAKHS) [**Chivas Regal 18 Years Old GOLD SIGNATURE Blended Scotch Whisky 40 00% 0 70 Liter**Regionale Edeldistillen**€82.45**5.0★**▲ 25%**](https://www.amazon.de/dp/B088Q8VXS9) [**Chivas Regal 12 Years Old - Blended Scotch Whisky aus dem Herzen der Speyside - 1l (1er Pack)**Chivas Regal**€25.08**4.7★**▲ 23%**](https://www.amazon.de/dp/B004V4Y566) [**Royal Salute 21 Years Old Blended Scotch Whisky - 21 Jahre gereifter Premium Whisky aus dem Hause Chivas Regal - 0 7l**Royal Salute**€101.37**4.7★**▲ 19%**](https://www.amazon.de/dp/B001TZAO6U)
**~~View all trending →~~**
## **What buyers say about chivas regal 12**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**36%
*“War super lecker”*
**Geschenk Zweck**18%
*“sich auch super als Geschenk.”*
**Geschmack**14%
*“War super lecker”*
**Alkoholgeschmack**14%
*“liebe Alkohol”*
**Süße**7%
*“Dabei bleibt die Süße und süffigkeit des Monkeys und verbindet sich mit dem leichten Rauch und der Würze vom Black und was neu entsteht, ist im Abgang ein Hauch von feinherber Schokolade - Mega”*
**Preis-Leistungs-Verhältnis**7%
*“Der Artikel verdient5 Sterne,was Preis/Leistung angeht”*
**Qualität insgesamt**4%
*“Top Qualität”*
### **What buyers complain about **
**Geschmack**50%
*“etwas entäuscht vom Geschmack”*
**Geschmack insgesamt**25%
*“es schmeckte wie zwölf Jahre alter Whisky.”*
**Farbe**25%
*“es hatte keine Farbe,”*
## **Common questions**
- **Is chivas regal 12 profitable to sell on Amazon Germany?**
- The niche generates €369K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the chivas regal 12 niche?**
- 4 brands and 36 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in chivas regal 12?**
- Top complaints mined from reviews: Geschmack, Geschmack insgesamt, Farbe. The return rate is 0.1%.
- **What does it cost to enter the chivas regal 12 niche?**
- Listings span €16.06–€129.87; the average listing price is €51.70 (sweet spot $15–$100). The average incumbent carries 2,803 reviews — the moat a new listing must climb.
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