---
title: "Chilipaste — €173K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/chilipaste"
last_updated: "2026-08-10T08:33:45.772Z"
locale: en
meta:
description: "Niche score 35/100 · €173K/yr market · 221K searches/yr · €4.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · €173K/yr market · 221K searches/yr · €4.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chilipaste — €173K/yr Amazon DE Niche (2026) - Flapen"
---
# **chilipaste**
**Skip it**
Prices mostly outside the sweet spot ($2.60–$7.38) — this niche doesn't clear our bar today.
Market size 35Growth 5Conversion 97Competition 19Returns 100Price range 0Avg price 14Brand share 7Review moat 38Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,740.45**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€173K**
€173K/yr · 221K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****€4.97**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-39.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****€2.60–€7.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, chilipaste is a €173K/yr Amazon Germany market (221K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 35/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chilipaste market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **€149K–€199K**
- units × avg price
- **Conversion rate**
- **15.8%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **9%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**43**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Chung Jung One38% - Sempio37% - BIBIGO16% - SEMPIO4% - asiafoodland.de3% - CJ3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -39.2% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/chilipaste/trend)
## **Top chilipaste search terms**
- **gochujang**143K/yr-38.6%11.0% conv. - **gochujang paste**44K/yr-40.9%11.7% conv. - **gochujang paste mild**8K/yr-43.3%6.0% conv. - **gochujang sauce**4K/yr-20.6%3.7% conv. - **gojuchang paste**7K/yr-41.3%12.2% conv. - **koreanische chilipaste**3K/yr-38.9%12.3% conv. - **kimchi paste**3K/yr-28.6%2.0% conv. - **gochujang glutenfrei**3K/yr-42.3%7.3% conv. - **sempio gochujang**3K/yr-51.3%6.7% conv. - **gochujang chilipaste**2K/yr-42.4%9.4% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/chilipaste/search-terms)
## **Top chilipaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€17K20%€35K30%€52K40%€69K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sunchang Gochujang 500 g**Chung Jung One**€4.23**4.7★1,371 rev](https://www.amazon.de/dp/B002WTE0MQ) [2**Sempio Paprika Paste scharf Gochujang - 1 x 500 g**Sempio**€3.36**4.6★604 rev](https://www.amazon.de/dp/B0BRSQWS26) [3**Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen 1 x 500 g**BIBIGO**€5.42**4.5★236 rev](https://www.amazon.de/dp/B0DFMG7PZ9) [4**CHUNG JUNG ONE - Gochujang Scharfe Rote Pfefferpaste (1 X 500 GR)**Chung Jung One**€7.38**4.6★19,787 rev](https://www.amazon.de/dp/B013HB0CC4) [5**SEMPIO - Gochujang Scharfe Rote Pfefferpaste - (1 X 500 GR)**Sempio**€6.86**4.6★3,607 rev](https://www.amazon.de/dp/B07YQ91R81)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen Squeeze Flasche - 1 x 290 g**BIBIGO**€3.97**236 rev3mo ago](https://www.amazon.de/dp/B0F99QYB31) [**Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen 1 x 500 g**BIBIGO**€5.42**236 rev1y ago](https://www.amazon.de/dp/B0DFMG7PZ9) [**SEMPIO - Chilipaste Rot Scharf Gochujang - (1 X 250 GR)**Sempio**€2.60**480 rev2y ago](https://www.amazon.de/dp/B09PHXR1SD) [**Sempio Gochujang (250g) - Koreanische Chili-Paste süß sauer herzhaft & würzig. Rote Pfeffersauce für Tteokbokki koreanisches Essen. Vegan Nicht-GVO**SEMPIO**€4.39**2,114 rev3y ago](https://www.amazon.de/dp/B09BQG3VPB) [**Sempio Paprika Paste scharf Gochujang - 1 x 500 g**Sempio**€3.36**604 rev3y ago](https://www.amazon.de/dp/B0BRSQWS26)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen Squeeze Flasche - 1 x 290 g**BIBIGO**€3.97**4.5★**▲ 571%**](https://www.amazon.de/dp/B0F99QYB31) [**CHUNG JUNG ONE - Gochujang Scharfe Rote Pfefferpaste (1 X 500 GR)**Chung Jung One**€7.38**4.6★**▲ 44%**](https://www.amazon.de/dp/B013HB0CC4) [**Sunchang Gochujang 500 g**Chung Jung One**€4.23**4.7★**▲ 28%**](https://www.amazon.de/dp/B002WTE0MQ) [**asiafoodland - Gochugaru - Chili Pulver für Kimchi - Red Pepper Powder 1er Pack (1 x 100g)**asiafoodland.de**€7.04**4.7★**▲ 24%**](https://www.amazon.de/dp/B09G39LVFB) [**CJ Scharfe Chilipaste - 1 x 200 g**CJ**€2.60**4.2★**— 7%**](https://www.amazon.de/dp/B0BBW4Y46V)
**~~View all trending →~~**
## **What buyers say about chilipaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**26%
*“Lekkerrr”*
**Geschmack**18%
*“Guter Geschmack”*
**Würzigkeit**13%
*“Gut scharf”*
**Qualität insgesamt**10%
*“Top Produkt”*
**Kochanleitung**7%
*“Super Würzpaste für viele Gerichte”*
**beworben Vs Tatsächliches Produkt**5%
*“Wie erwartet”*
**Preis-Leistungs-Verhältnis**4%
*“Außerdem ist der Preis wirklich fair”*
**Frische**2%
*“Fruchtig, frisch,”*
**Vegan/Biologisch**2%
*“Und für Veganer auch geeignet, also Pluspunkt von mir”*
**Backen**2%
*“Habe ich schon 3 mal bestellt liebe die Paste sehr für Ramen tebokki etc...”*
### **What buyers complain about **
**Würzigkeit**44%
*“Nicht scharf”*
**Preis-Leistungs-Verhältnis**7%
*“auch sehr hochpreisig”*
**Künstliche Süßstoffe**7%
*“Als Zutaten steht an erster Stelle Zucker, was ich nicht toll finde”*
**Geschmack**6%
*“Es schmeckt nach Tabak”*
**Geruch**4%
*“mir kam ein penetranter Alkoholgeruch entgegen.”*
**Geschmack insgesamt**2%
*“Es schmeckt nach Tabak”*
## **Common questions**
- **Is chilipaste profitable to sell on Amazon Germany?**
- The niche generates €173K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -39.2%. Flapen's verdict: Skip it (35/100).
- **How competitive is the chilipaste niche?**
- 6 brands and 43 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in chilipaste?**
- Top complaints mined from reviews: Würzigkeit, Preis-Leistungs-Verhältnis, Künstliche Süßstoffe. The return rate is 0.1%.
- **When does demand for chilipaste peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the chilipaste niche?**
- Listings span €2.60–€7.38; the average listing price is €4.97 (sweet spot $15–$100). The average incumbent carries 2,740 reviews — the moat a new listing must climb.
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