---
title: "Chili — €67K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/chili"
last_updated: "2026-08-10T09:35:58.905Z"
locale: en
meta:
description: "Niche score 50/100 · €67K/yr market · 150K searches/yr · €8.69 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €67K/yr market · 150K searches/yr · €8.69 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chili — €67K/yr Amazon DE Niche (2026) - Flapen"
---
# **chili**
**Worth a look**
Shows low returns (0.0%), but a small market ($67K/yr) keeps it on the watch list.
Market size 17Growth 18Conversion 59Competition 72Returns 100Price range 53Avg price 24Brand share 77Review moat 64Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****959.31**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€1.42–€30.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****€8.69**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€67K**
€67K/yr · 150K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, chili is a €67K/yr Amazon Germany market (150K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chili market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **€70K–€87K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **67%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**58%**
Top 20: 97%
**Top-5 click share**
**42%**
Top 20: 80%
**Open market**
**37%**
- NGR18% - Ostmann13% - Ankerkraut12% - Timber Taste9% - Tajin7% - Spicy Welt5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/chili/trend)
## **Top chili search terms**
- **chili**68K/yr-15.4%3.2% conv. - **chilli**42K/yr-8.5%2.7% conv. - **scharfes gewürz**11K/yr-21.7%4.8% conv. - **chili gewürz**7K/yr-19.1%4.4% conv. - **scharfe gewürze**10K/yr-21.8%2.9% conv. - **thai chili**5K/yr-7.1%2.9% conv. - **chilli gewürz**4K/yr-37.0%6.7% conv. - **chilis**3K/yr-16.8%1.8% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/chili/search-terms)
## **Top chili products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€3K10%€7K15%€10K20%€13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ngr Chili grob gemahlen extra scharf (1 x 100 g)**NGR**€1.89**4.5★714 rev](https://www.amazon.de/dp/B082VQ7DC9) [2**Ostmann Gewürze - Chili scharf Birds Eye | Feurige Schärfe für Fleischgerichte und Eintöpfe | 35 g in der Streudose**Ostmann**€2.27**4.7★164 rev](https://www.amazon.de/dp/B0D7W7RN7S) [3**Ankerkraut Teufelskerl sehr scharfe Gewürzmischung 170g im Streuer**Ankerkraut**€8.09**4.6★791 rev](https://www.amazon.de/dp/B073F62SB5) [4**Tajin Authentic Mexican Chilli Bundle Containing 4 types of 75g Whole Dried Chillies - Guajillo Ancho Pasilla and Arbol**Heavenly Homeware**€25.66**4.7★199 rev](https://www.amazon.de/dp/B0CLDZDKRP) [5**TIMBER TASTE Chili Geschenkset 10er - Scharfe Gewürze bis 1 2 Mio Scoville Reaper Trinidad Scorpion Habanero Ghost Pepper | Schärfeliebhaber Männergeschenke edle Feinkost - Geschenke für Männer**Timber Taste**€30.43**4.8★877 rev](https://www.amazon.de/dp/B0BFRRFLDF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Chili Gemahlen 40g (Vorher: Our Essentials)**by Amazon**€1.42**1,987 rev4mo ago](https://www.amazon.de/dp/B0BL745MYT) [**Potluck | Ultrascharfes Zeug | Gewürzsalz | 140g im Keramiktopf**POTLUCK Gewürzfreunde**€5.53**32 rev10mo ago](https://www.amazon.de/dp/B0FR9VM5YN) [**FLYING GOOSE Sriracha Chilisauce Ghost mit extra Schärfe extrem scharf schwarze Kappe extra scharfe Würzsauce aus Thailand mit Geschenkverpackung ideal zum Verschenken 1 x 100 ml**Flying Goose**€4.17**155 rev1y ago](https://www.amazon.de/dp/B0FDL9RMBQ) [**Chili mix Beutel (0.05 kg)**EATME**€2.05**6 rev1y ago](https://www.amazon.de/dp/B0F3FM6PQC) [**Spicy Welt Birds Eye Chili Ganz (250g) Große Chilischoten für Thai Wok Curry Marinaden Chiliöl Pasta und Würzmischungen | Würzig Pikant und Aromatisch | 100% Naturrein Ohne Zusätze**Spicy Welt**€14.37**57 rev1y ago](https://www.amazon.de/dp/B0DJ12CVBN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ankerkraut Rote Jalapeño Rotes Scharfes Chili Gewürz geschrotete Chilis Rauchiges Aroma Scharf Essen Feurige Flocken zum Würzen 55g im Korkenglas**Ankerkraut**€5.63**4.8★**▲ 409%**](https://www.amazon.de/dp/B00COL1ILS) [**Spicy Welt Birds Eye Chili Ganz (250g) Große Chilischoten für Thai Wok Curry Marinaden Chiliöl Pasta und Würzmischungen | Würzig Pikant und Aromatisch | 100% Naturrein Ohne Zusätze**Spicy Welt**€14.37**3.7★**▲ 267%**](https://www.amazon.de/dp/B0DJ12CVBN) [**by Amazon Chili Gemahlen 40g (Vorher: Our Essentials)**by Amazon**€1.42**4.5★**▲ 126%**](https://www.amazon.de/dp/B0BL745MYT) [**Ankerkraut Macht scharf mit Chilischrot 165g im Streuer einfach würzen Gewürz-Mischung ohne Geschmacksverstärker Chili-Klassiker mit Cayenne-Pfeffer**Ankerkraut**€7.53**4.8★**▲ 125%**](https://www.amazon.de/dp/B07NT8Q3Z1) [**Spicy Welt Pul Biber Chiliflocken (1kg) Chili Flocken für Fleisch Saucen Salate Gemüse Börek & Joghurt-Dips | Fruchtig Wärmend & Vielseitig | 100% Naturrein Ohne Zusätze**Spicy Welt**€14.39**4.7★**▲ 73%**](https://www.amazon.de/dp/B0D9BWTVR3)
**~~View all trending →~~**
## **What buyers say about chili**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Würzigkeit**28%
*“Hot and spicy”*
**Geschmack insgesamt**26%
*“Jummy”*
**Geschmack**9%
*“mega als topping”*
**Qualität insgesamt**9%
*“Super Qualität”*
**Knusprigkeit**6%
*“Bestes Crispy Chilli Öl”*
**beworben Vs Tatsächliches Produkt**4%
*“Er hält, was er verspricht”*
**Geschenk Zweck**4%
*“Geschenk kam super an”*
**Frische**2%
*“somit frisch”*
**Geruch**1%
*“Gute Schärfe und Aroma”*
**Preis-Leistungs-Verhältnis**1%
*“Super Preis Leistung”*
### **What buyers complain about **
**Würzigkeit**22%
*“Chilicrispy merkwürdiger Geschmack”*
**Geschmack insgesamt**15%
*“schmeckt sehr bitter”*
**Geschmack**8%
*“Geschmack nicht so gut”*
**Preis-Leistungs-Verhältnis**7%
*“Etwas kostspielig”*
**Salzgehalt**4%
*“Leider eher salzig als scharf”*
**Qualität insgesamt**3%
*“Absoluter Müll”*
**beworben Vs Tatsächliches Produkt**2%
*“Also dafür gibt es keine Beschreibung”*
**Sauer**2%
*“Scharf aber zu sauer”*
**Funktionalität insgesamt**2%
*“Keimt nicht”*
**Bitter**2%
*“Bitter”*
## **Common questions**
- **Is chili profitable to sell on Amazon Germany?**
- The niche generates €67K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the chili niche?**
- 23 brands and 76 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in chili?**
- Top complaints mined from reviews: Würzigkeit, Geschmack insgesamt, Geschmack. The return rate is 0.0%.
- **When does demand for chili peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the chili niche?**
- Listings span €1.42–€30.43; the average listing price is €8.69 (sweet spot $15–$100). The average incumbent carries 959 reviews — the moat a new listing must climb.
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