---
title: "Chardonnay — €27K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/chardonnay"
last_updated: "2026-08-10T07:34:54.566Z"
locale: en
meta:
description: "Niche score 55/100 · €27K/yr market · 32K searches/yr · €17.23 avg price. A small market ($27K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · €27K/yr market · 32K searches/yr · €17.23 avg price. A small market ($27K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chardonnay — €27K/yr Amazon DE Niche (2026) - Flapen"
---
# **chardonnay**
**Worth a look**
Shows low returns (0.1%), but a small market ($27K/yr) keeps it on the watch list.
Market size 7Growth 39Conversion 57Competition 54Returns 100Price range 61Avg price 81Brand share 68Review moat 91Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****179.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€17.23**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****€5.64–€29.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+11.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€27K**
€27K/yr · 32K searches
According to Flapen's Amazon Germany niche tracking, chardonnay is a €27K/yr Amazon Germany market (32K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chardonnay market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€52K–€69K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 91%
**Open market**
**31%**
- Maybach34% - Peter & Peter9% - Young Poets9% - Kloster Eberbach7% - Käsbergkeller Mundelsheim5% - Rotwild4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/chardonnay/trend)
## **Top chardonnay search terms**
- **riesling**13K/yr+20.7%3.5% conv. - **riesling trocken**11K/yr+2.5%8.5% conv. - **riesling halbtrocken**4K/yr+19.4%2.9% conv. - **mosel wein**4K/yr-1.1%0.9% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/chardonnay/search-terms)
## **Top chardonnay products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€3K20%€5K30%€8K40%€11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybach Riesling Trocken (1 x 3 l)**Maybach**€8.17**4.3★1,011 rev](https://www.amazon.de/dp/B01CR72LY6) [2**Riesling trocken | Young Poets Everything Happens for a Riesling | grüner Apfel Zitrusfrüchte & Ananas | Qualitätswein Pfalz | 1 x 0 75 l**Young Poets**€5.64**4.3★34 rev](https://www.amazon.de/dp/B09GR9T1JR) [3**Maybach Qualitätswein Riesling trocken (6 x 0.75 l)**Maybach**€17.21**4.3★1,011 rev](https://www.amazon.de/dp/B019S9YB8K) [4**Peter & Peter Riesling Aus Der Steillage Feinherb Qba Mosel (6 x 0.75 l)**Peter & Peter**€27.19**4.6★528 rev](https://www.amazon.de/dp/B01LTHWWVC) [5**LAUFFENER WEINGÄRTNER - 2021 Mundelsheimer Riesling Trocken | Ein mineralischer und ausgewogener Weißwein aus Deutschland mit milder Säure. | Inhalt: 6 x 1 0 l und 11 5% vol.**Käsbergkeller Mundelsheim**€27.72**4.6★13 rev](https://www.amazon.de/dp/B0C4FFDXWG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Peter Mertes Riesling Kabinett halbtrocken (6 x 0 75l)**Peter Mertes KG Weinkeller**€18.76**3 rev3y ago](https://www.amazon.de/dp/B0CB67SXQC) [**LAUFFENER WEINGÄRTNER - 2021 Mundelsheimer Riesling Trocken | Ein mineralischer und ausgewogener Weißwein aus Deutschland mit milder Säure. | Inhalt: 6 x 1 0 l und 11 5% vol.**Käsbergkeller Mundelsheim**€27.72**13 rev3y ago](https://www.amazon.de/dp/B0C4FFDXWG) [**Rotwild Riesling halbtrocken (6 x 0 75l)**Rotwild**€17.25**15 rev4y ago](https://www.amazon.de/dp/B0BVCZTJ6K) [**Riesling trocken | Young Poets Everything Happens for a Riesling | grüner Apfel Zitrusfrüchte & Ananas | Qualitätswein Pfalz | 1 x 0 75 l**Young Poets**€5.64**34 rev4y ago](https://www.amazon.de/dp/B09GR9T1JR) [**Alexander Steinbach - Riesling - Weisswein aus Deutschland - Bag-in-Box 10 l (1 x 10 L)**Alexander Steinbach**€23.40**109 rev4y ago](https://www.amazon.de/dp/B09GGX2KJP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybach Chardonnay trocken (1 x 3 l) Bag-in-Box**Maybach**€8.24**4.2★**▲ 60%**](https://www.amazon.de/dp/B07N9FSLSQ) [**Weingut Pfannebecker Werkstoff Riesling Öko Wein trocken (1 x 0.75 l)**Weingut Pfannebecker**€6.86**4.6★**▲ 49%**](https://www.amazon.de/dp/B07QRG8472) [**Maybach Riesling Trocken (1 x 3 l)**Maybach**€8.17**4.3★**▲ 38%**](https://www.amazon.de/dp/B01CR72LY6) [**Alexander Steinbach - Riesling - Weisswein aus Deutschland - Bag-in-Box 10 l (1 x 10 L)**Alexander Steinbach**€23.40**3.7★**▲ 30%**](https://www.amazon.de/dp/B09GGX2KJP) [**Biorebe Riesling Halbtrocken (6 x 0 75l)**BIOrebe**€20.67**4.5★**▲ 22%**](https://www.amazon.de/dp/B01MYNH55T)
**~~View all trending →~~**
## **What buyers say about chardonnay**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Preis-Leistungs-Verhältnis**27%
*“Preis/Leistung: Für einen Premium-Wein aus dem Rheingau ist der Preis absolut fair”*
**Benutzerfreundlichkeit**20%
*“Handhabung ist einfach”*
**Geschmack**15%
*“Geschmack nachhaltig und lecker”*
**Alkoholgeschmack**12%
*“Guter Riesling”*
**Geruch**10%
*“wundervolles Aroma,”*
**Qualität insgesamt**7%
*“Qualität: Die Qualität von Kloster Eberbach ist gewohnt stabil”*
**Geschmack insgesamt**7%
*“Spitzenwein”*
**Frische**2%
*“Er schmeckt frisch, fruchtig und ist ein toller Begleiter zu hellem Fleisch, asiatischer Küche oder einfach pur auf der Terrasse”*
### **What buyers complain about **
**Geschmack insgesamt**33%
*“Schmeckte wie Essig”*
**Geschmack**30%
*“Schlechter Geschmack”*
**Geruch**13%
*“Leider muffig”*
**Süße**10%
*“Ist uns zu süß”*
**Farbe**8%
*“dunkle Farbe”*
**Bitter**5%
*“Leider war 1 Karton ungenießbar, dunkle Farbe und schmeckte grauenhaft mit einem bitteren Nachgeschmack”*
## **Common questions**
- **Is chardonnay profitable to sell on Amazon Germany?**
- The niche generates €27K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the chardonnay niche?**
- 19 brands and 20 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in chardonnay?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Geruch. The return rate is 0.1%.
- **When does demand for chardonnay peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the chardonnay niche?**
- Listings span €5.64–€29.89; the average listing price is €17.23 (sweet spot $15–$100). The average incumbent carries 180 reviews — the moat a new listing must climb.
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