---
title: "Butterscotch — €39K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/butterscotch"
last_updated: "2026-08-10T02:39:38.712Z"
locale: en
meta:
description: "Niche score 41/100 · €39K/yr market · 79K searches/yr · €19.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €39K/yr market · 79K searches/yr · €19.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butterscotch — €39K/yr Amazon DE Niche (2026) - Flapen"
---
# **butterscotch**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 24Conversion 32Competition 26Returns 100Price range 78Avg price 86Brand share 50Review moat 83Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€19.38**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****337**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****€9.91–€33.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€39K**
€39K/yr · 79K searches
According to Flapen's Amazon Germany niche tracking, butterscotch is a €39K/yr Amazon Germany market (79K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterscotch market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€48K–€58K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#585**
- **Page quality**
- **0%**
- **Prime**
- **25%**
- **Sponsored**
- **75%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**18%**
- Butterclub25% - Generisch19% - URGESCHMACK EVENTGRILLEN EST202014% - De Kuyper9% - MANDARINA8% - Böser Kater7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/butterscotch/trend)
## **Top butterscotch search terms**
- **butterscotch**49K/yr-2.9%2.3% conv. - **butter scotch**13K/yr+3.1%2.7% conv. - **butterscotch likör**13K/yr-6.7%2.8% conv. - **butter scotch whisky likör**4K/yr+23.4%1.5% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/butterscotch/search-terms)
## **Top butterscotch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€4K20%€8K30%€12K40%€16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Butterscotch Karamell Likör I Original Caramel Liqueur 20% Vol. (1 x 0.5 l) I Vegan**Butterclub**€17.17**4.6★1,048 rev](https://www.amazon.de/dp/B010T5ZLFO) [2**Butterscotch Likör | original Butter-Scotch Karamell-Likör | 20% vol & 0 5L**Generisch**€14.44**4.8★13 rev](https://www.amazon.de/dp/B0G5YQWNP7) [3**Urgeschmack Eventgrillen Butter Scotch Likör 17% Vol. (unser Karamellbonbon pur oder auf Eis in Kaffee über Vanilleeis oder Apfelstrudel oder mit Cola) 1 x 0 5 Liter**URGESCHMACK EVENTGRILLEN EST2020**€16.71**4.6★62 rev](https://www.amazon.de/dp/B09VY8CG34) [4**De Kuyper Butterscotch Liköre mit 15% vol. (1 x 0.7 l)**De Kuyper**€12.55**4.5★766 rev](https://www.amazon.de/dp/B0029Z2ZCA) [5**Butterscotch Karamell Likör 20% vol - 500 ml - Brennerei Henrich - Handcrafted - Caramel Liqueur**MANDARINA**€20.74**4.8★75 rev](https://www.amazon.de/dp/B0BX459GDH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sasse Butterscotch Likör 16% Vol. 700 ml**Heimatgeist**€15.87**2 rev3mo ago](https://www.amazon.de/dp/B0GVKTB6G7) [**Butterscotch Likör | original Butter-Scotch Karamell-Likör | 20% vol & 0 5L**Generisch**€14.44**13 rev7mo ago](https://www.amazon.de/dp/B0G5YQWNP7) [**BÖSER KATER Butterscotch Likör mit Whisky das perfekte Geschenk für jeden Anlass einzigartig milder Geschmack Noten von Karamell & Vanille Caramel Liqueur 0 5l - 20% Vol.**Böser Kater**€22.59**98 rev2y ago](https://www.amazon.de/dp/B0CXTMNLQG) [**Butterscotch Karamell Likör XL - 20% vol - 1 0 Liter - Brennerei Henrich - Handcrafted - Caramel Liqueur**MANDARINA**€33.45**75 rev2y ago](https://www.amazon.de/dp/B0CK4Z6DPR) [**GOLDFINGER Butterscotsch Likör Paehler Rietberg 18% vol 0 7L**Paehler Rietberg**€11.99**15 rev2y ago](https://www.amazon.de/dp/B08WPHXWSQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sasse Butterscotch Likör 16% Vol. 700 ml**Heimatgeist**€15.87**5.0★**▲ 451%**](https://www.amazon.de/dp/B0GVKTB6G7) [**Butterscotch Likör | original Butter-Scotch Karamell-Likör | 20% vol & 0 5L**Generisch**€14.44**4.8★**▲ 122%**](https://www.amazon.de/dp/B0G5YQWNP7) [**ODonnell Moonshine Toffee Likör (Made in Berlin) 700ml Toffeelikör süß-kräftig & leicht rauchige - Karamell Whiskey Likör im Original Moonshine Schnaps Mason Jar (25%) Pur oder als Cocktail genießen**O'Donnell Moonshine**€22.12**4.9★**▲ 72%**](https://www.amazon.de/dp/B0876BM7VM) [**Urgeschmack Eventgrillen Butter Scotch Likör 17% Vol. (unser Karamellbonbon pur oder auf Eis in Kaffee über Vanilleeis oder Apfelstrudel oder mit Cola) (2 x 0 5 L)**URGESCHMACK EVENTGRILLEN EST2020**€31.80**4.6★**▲ 32%**](https://www.amazon.de/dp/B0F1T7M87B) [**Urgeschmack Eventgrillen Butter Scotch Likör 17% Vol. (unser Karamellbonbon pur oder auf Eis in Kaffee über Vanilleeis oder Apfelstrudel oder mit Cola) 1 x 0 5 Liter**URGESCHMACK EVENTGRILLEN EST2020**€16.71**4.6★**▲ 13%**](https://www.amazon.de/dp/B09VY8CG34)
**~~View all trending →~~**
## **What buyers say about butterscotch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**29%
*“Super Lecker”*
**Süße**19%
*“Wer es süß mag”*
**Geschmack**19%
*“Geschmacklich sehe lecker”*
**Geschenk Zweck**16%
*“Nettes Geschenk”*
**beworben Vs Tatsächliches Produkt**3%
*“Perfekt, wie beschrieben”*
**Preis-Leistungs-Verhältnis**3%
*“Preis-Leistung ist top”*
**Alkoholgeschmack**2%
*“Feiner Likör, empfehlenswert”*
**Gesamtgröße**2%
*“Passt”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**21%
*“Preis/ Leistung eher fraglich”*
**Geschmack insgesamt**19%
*“Zu lecker”*
**Geschmack**14%
*“Geschmacklich nicht ganz das was ich erhofft hatte”*
**Einfache Reinigung**14%
*“Leider war die Flasche mit Butterscotch angesudelt und darauf der Staub des Kartons - musste die dann erstmal reinigen”*
**Gesamtgröße**7%
*“Die Flaschen sind nur zu klein”*
**Geruch**5%
*“Es roch irgendwie künstlich”*
**Geschenk Zweck**5%
*“Sollte ein Geschenk sein, wenn er gut gewesen wäre hätte ich noch eine Flasche bestellt”*
## **Common questions**
- **Is butterscotch profitable to sell on Amazon Germany?**
- The niche generates €39K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the butterscotch niche?**
- 13 brands and 32 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in butterscotch?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Geschmack. The return rate is 0.0%.
- **When does demand for butterscotch peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the butterscotch niche?**
- Listings span €9.91–€33.45; the average listing price is €19.38 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.
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