---
title: "Butterkekse — €133K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/butterkekse"
last_updated: "2026-08-10T06:19:03.880Z"
locale: en
meta:
description: "Niche score 50/100 · €133K/yr market · 127K searches/yr · €21.09 avg price. Soft demand (-21.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €133K/yr market · 127K searches/yr · €21.09 avg price. Soft demand (-21.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterkekse — €133K/yr Amazon DE Niche (2026) - Flapen"
---
# **butterkekse**
**Worth a look**
Shows low returns (0.0%), but soft demand (-21.4% this quarter) keeps it on the watch list.
Market size 30Growth 14Conversion 58Competition 35Returns 100Price range 86Avg price 90Brand share 22Review moat 80Quality gap 75
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€21.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€8.47–€64.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****397.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****€133K**
€133K/yr · 127K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-21.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, butterkekse is a €133K/yr Amazon Germany market (127K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterkekse market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€84K–€105K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#300**
- **Page quality**
- **0%**
- **Prime**
- **22%**
- **Sponsored**
- **33%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**6%**
- HARIBO64% - Lambertz13% - Generisch8% - Generic4% - CAPICO3% - Gummi Bären Land3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/butterkekse/trend)
## **Top butterkekse search terms**
- **bruchware**39K/yr-26.2%0.3% conv. - **haribo roulette**20K/yr+34.4%9.4% conv. - **lambertz**27K/yr-46.7%1.0% conv. - **lambertz gebäckmischung**13K/yr-35.6%2.5% conv. - **2. wahl / b-ware lebensmittel**8K/yr-21.5%0.0% conv. - **bruchware 2.wahl**4K/yr-24.8%0.1% conv. - **bruchware süßigkeiten**4K/yr-25.9%0.3% conv. - **haribo roulette 50 rollen**3K/yr-63.7%11.1% conv. - **lambertz lebkuchen**9K/yr-75.2%0.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/butterkekse/search-terms)
## **Top butterkekse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€13K20%€27K30%€40K40%€53K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Haribo Roulette 50 Rollen 1 25 kg**HARIBO**€11.28**4.7★1,970 rev](https://www.amazon.de/dp/B007CI5TMW) [2**HARIBO Mega-Roulette Fruchtgummi Box mit 40 x 45g Rollen**HARIBO**€14.91**4.7★943 rev](https://www.amazon.de/dp/B00PFRJ3II) [3**Haribo Roulette - Fruchtgummi - 1 Karton mit 50 Rollen à 25 gr**HARIBO**€13.58**4.6★291 rev](https://www.amazon.de/dp/B003RG2Z4S) [4**Haribo Cola-Roulette 50 Rollen 1er Pack (1 x 1.25 kg)**HARIBO**€13.75**4.7★961 rev](https://www.amazon.de/dp/B008DP177Y) [5**Lambertz SCHOKO Gebäckmischung 1kg Bruchware 2.Wahl**Generisch**€11.30**3.9★159 rev](https://www.amazon.de/dp/B0CJK2X7GH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aachener Printen + Köstlichkeiten Weihnachtsmischung mind. 6+ verschiedene Spezialitäten Lose Ware 1kg**Generisch**€9.20**67 rev1y ago](https://www.amazon.de/dp/B0DWY3KLLT) [**Capico Cookies Mix Box mit Snickers Mars Milky Way (2kg) ca. 150 Teile**CAPICO**€27.97**156 rev1y ago](https://www.amazon.de/dp/B0DQLH2TQ3) [**Keksmischung 2. Wahl 1 5kg Großpackung Bunte Auswahl an Bruchkeksen Zartbitter- & Vollmilchschokolade Für Büro Familie & Partys**Gummi Bären Land**€10.29**206 rev1y ago](https://www.amazon.de/dp/B0DMSRZS1Q) [**Lambertz Gebäckmischung 2. Wahl gute bunte Mischung mit und ohne Zartbitter und Vollmilch Gebäck 1000g**Generic**€11.61**418 rev2y ago](https://www.amazon.de/dp/B0CT3YCSVZ) [**Lambertz SCHOKO Gebäckmischung 1kg Bruchware 2.Wahl**Generisch**€11.30**159 rev2y ago](https://www.amazon.de/dp/B0CJK2X7GH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Haribo Wurfmaterial für Karneval und Fasching - 1er Pack (1x10kg) - Minibeutel einzeln verpackt - Gummibärchen Mix**HARIBO**€64.44**4.6★**▲ 156%**](https://www.amazon.de/dp/B01AJZUJEC) [**3 er Pack Haribo Roulette 6 er Pack 3 x 150 g**The Great Canadian Tea**€8.47**5.0★**▲ 104%**](https://www.amazon.de/dp/B0C2X7WN58) [**Haribo Roulette - Fruchtgummi - 1 Karton mit 50 Rollen à 25 gr**HARIBO**€13.58**4.6★**▲ 75%**](https://www.amazon.de/dp/B003RG2Z4S) [**BRUCHWARE 10 kg Spülmaschinentabs I wasserlösliche Folie I für jeden Geschirrspüler geeignet I Multifunktionstabs I Qualitätsware I Spültabs I Geschirrspültabs**Die Seifenblase**€32.93**4.1★**▲ 52%**](https://www.amazon.de/dp/B09Y9BCLTH) [**Haribo Roulette 50 Rollen 1 25 kg**HARIBO**€11.28**4.7★**▲ 38%**](https://www.amazon.de/dp/B007CI5TMW)
**~~View all trending →~~**
## **What buyers say about butterkekse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**37%
*“Mega lecker”*
**Mischung/Verhältnis**9%
*“Keksmischung 2. Wahl”*
**Preis-Leistungs-Verhältnis**9%
*“Alles bestens, preiswert und reicht lange”*
**Qualität insgesamt**8%
*“Qualität top, Auswahl geht so”*
**Backen**6%
*“Ansonsten sind die kekse sehr gut”*
**Einfache Reinigung**5%
*“Top Reinigung trotz Bruchware🧼 Gute Reinigungsleistung trotz Bruchware”*
**Frische**4%
*“Super frisch”*
**Geschenk Zweck**4%
*“Party Geschenk”*
**beworben Vs Tatsächliches Produkt**4%
*“so wie es sein soll”*
**Geschmack**2%
*“Geschmacklich gut,”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**18%
*“Etwas teuer”*
**Geschmack insgesamt**11%
*“Ware schmeckt extrem alt”*
**beworben Vs Tatsächliches Produkt**9%
*“Was man bekommt hat mit den Fotos absolut nichts zu tun”*
**Qualität insgesamt**9%
*“Die Qualität ist miserabel”*
**Abgestanden/verfault/verwöhnt**5%
*“Ware schmeckt extrem alt”*
**Mischung/Verhältnis**5%
*“Keksmischung”*
**Brock/Klump/Sammlung**3%
*“Klar etwas viele Krümel”*
**Geschmack**3%
*“Geschmack: Alt + Muffig”*
**Benutzerfreundlichkeit**3%
*“das ist für den Einsatz wirklich egal.”*
**Feucht/Trocken**3%
*“Trockene, alte und geschmacklos Kekse”*
### **Top return reasons **
**beworben Vs Tatsächliches Produkt**100%
## **Common questions**
- **Is butterkekse profitable to sell on Amazon Germany?**
- The niche generates €133K/yr across 18 tracked products. 90-day search growth is -21.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the butterkekse niche?**
- 9 brands and 56 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in butterkekse?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 0.0%.
- **When does demand for butterkekse peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the butterkekse niche?**
- Listings span €8.47–€64.44; the average listing price is €21.09 (sweet spot $15–$100). The average incumbent carries 398 reviews — the moat a new listing must climb.
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