---
title: "Products — butter - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/butter/products"
last_updated: "2026-08-10T16:22:53.951Z"
locale: en
meta:
  description: "Niche score 59/100 · €117K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · €117K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — butter - Flapen"
---

# **butter**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 32Conversion 55Competition 69Returns 100Price range 60Avg price 24Brand share 83Review moat 95Quality gap 75

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****99.74**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****€1.26–€35.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+5.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****€117K**

€117K/yr · 290K searches

**Avg price**

**Bad****€8.73**

avg listing price — sweet spot $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")

## Products