---
title: "Butter — €117K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/butter"
last_updated: "2026-08-10T01:21:33.108Z"
locale: en
meta:
description: "Niche score 59/100 · €117K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · €117K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butter — €117K/yr Amazon DE Niche (2026) - Flapen"
---
# **butter**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 27Growth 32Conversion 55Competition 69Returns 100Price range 60Avg price 24Brand share 83Review moat 95Quality gap 75
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****99.74**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****€1.26–€35.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+5.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****€117K**
€117K/yr · 290K searches
**Avg price**
**Bad****€8.73**
avg listing price — sweet spot $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, butter is a €117K/yr Amazon Germany market (290K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butter market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€349K–€437K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **35%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**52%**
Top 20: 97%
**Top-5 click share**
**44%**
Top 20: 86%
**Open market**
**42%**
- Miil18% - Generisch12% - Berchtesgadener Land9% - Weihenstephan7% - Arla Kærgården6% - Jeden Tag6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/butter/trend)
## **Top butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€6K10%€12K15%€18K20%€23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MIIL Süßrahmbutter (0.25 kg)**Miil**€1.26**4.8★281 rev](https://www.amazon.de/dp/B0DPKZF4Y4) [2**Berchtesgadener Land Butter aus frischem Berg- und Alpenrahm 250 g**Berchtesgadener Land**€2.83**4.7★304 rev](https://www.amazon.de/dp/B003MQDK38) [3**Butter Stick Stressabbau Spielzeug Weiche Neuheit Squeeze Spielzeug Gefälschte Butter Squishy Streich für Angstlinderung Sensorisches Spaß Geschenk für Büro Erwachsene (1PCS)**Generisch**€3.35**3.7★29 rev](https://www.amazon.de/dp/B0GZZVR2KT) [4**Jeden Tag Deutsche Markenbutter 250g**Jeden Tag**€1.55**4.6★1,099 rev](https://www.amazon.de/dp/B07L8R5GR2) [5**24cm Giant Butter Squishy - 14oz Big Jumbo Squishy Butter Stick - Slow Rebound Big Butters Squeeze Stress Ball Large Butters Fidget Relief Slow Rising Fun for Anxiety Relief Party Favors (1pc)**Generisch**€10.24**3.6★9 rev](https://www.amazon.de/dp/B0H3T3ZCS7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**24cm Giant Butter Squishy - 14oz Big Jumbo Squishy Butter Stick - Slow Rebound Big Butters Squeeze Stress Ball Large Butters Fidget Relief Slow Rising Fun for Anxiety Relief Party Favors (1pc)**Generisch**€10.24**9 rev1mo ago](https://www.amazon.de/dp/B0H3T3ZCS7) [**Squeeze Toy Butter - Lustiges Squishy Fidget Toy für Kinder & Erwachsene - Weicher Antistressball Quetschball zum Kneten - Stressball Scherzartikel (Gelb / Regenbogen 1er 2er 3er Set) (2er Gelb)**TrendandStylez**€14.54**3 rev1mo ago](https://www.amazon.de/dp/B0H3WTJJ3T) [**Fmalra Butter Squishy 2er Butter Quetschspielzeug Antistressball aus PU Butterform Squeeze Stressabbau für Büro Schule und Alltag**Fmalra**€13.35**1 rev1mo ago](https://www.amazon.de/dp/B0H2M1X236) [**2 Stück Butter Squishy Sensorik Spielzeug Für Stressabbau Und Konzentration Ideal Für Büro Schule Und Autismus Therapie 14 cm Weiches Quetschspielzeug**SxiGxiv**€10.22**0 rev2mo ago](https://www.amazon.de/dp/B0H1QZ7FRD) [**Butter Stick Stressabbau Spielzeug Weiche Neuheit Squeeze Spielzeug Gefälschte Butter Squishy Streich für Angstlinderung Sensorisches Spaß Geschenk für Büro Erwachsene (1PCS)**Generisch**€3.35**29 rev2mo ago](https://www.amazon.de/dp/B0GZZVR2KT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fmalra Butter Squishy 2er Butter Quetschspielzeug Antistressball aus PU Butterform Squeeze Stressabbau für Büro Schule und Alltag**Fmalra**€13.35**5.0★**▲ 236%**](https://www.amazon.de/dp/B0H2M1X236) [**DIANLIANG 2 Stück Anti Stress Butter Stick XXL**DIANLIANG**€8.65**5.0★**▲ 235%**](https://www.amazon.de/dp/B0GX1TZ7SJ) [**3 Stück Butter Cheese Squishy Käse Squishy Stressball Erwachsene Kinder Sensorik Anti Stress Spielzeug Stressbälle Squishies Fidget Toys Quetschball für Stressabbau Geschenke**Pipihome**€17.37**3.4★**▲ 235%**](https://www.amazon.de/dp/B0GRB3KFT2) [**Butter Squishy 2er-Set Gelbe Und Rosa Antistress Spielzeug Sensorisches Fidget Toy Für Erwachsene Geschenk Für Stressabbau**YQOPDEBD**€11.08**4.0★**▲ 235%**](https://www.amazon.de/dp/B0GX6J83FT) [**24cm Giant Butter Squishy - 14oz Big Jumbo Squishy Butter Stick - Slow Rebound Big Butters Squeeze Stress Ball Large Butters Fidget Relief Slow Rising Fun for Anxiety Relief Party Favors (1pc)**Generisch**€10.24**3.6★**▲ 235%**](https://www.amazon.de/dp/B0H3T3ZCS7)
**~~View all trending →~~**
## **What buyers say about butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**38%
*“Schmeckt lecker”*
**Qualität insgesamt**13%
*“top produkt gutes preis-leistung-service-verhältnis”*
**Geschmack**10%
*“Gut streichfähig, mit Buttergeschmack”*
**Frische**8%
*“Lecker frische Bio Butter”*
**Gesundheitliche Vorteile – insgesamt**7%
*“Beruhigt das Gewissen und schmeckt auch”*
**Weiches Gefühl**7%
*“Ganz weich - spannende Konsistenz”*
**Backen**5%
*“Wirklich gute Butter”*
**Benutzerfreundlichkeit**3%
*“Die langsame Rückstellung ist extrem befriedigend”*
**Spaß/Unterhaltungserlebnis**3%
*“Spaß für die ganze Familie garantiert”*
**Lagertemperatur**3%
*“Wird gut gekühlt geliefert”*
### **What buyers complain about **
**Haltbarkeit**33%
*“Bereits am ersten Tag gingen die Spielzeuge kaputt und fielen auseinander”*
**Defekt Material/Teile**17%
*“Leider kam dieses Produkt schon beschädigt bei uns an”*
**Qualität insgesamt**13%
*“Schlechte Qualität – bereits am ersten Tag kaputt”*
**Gesamtgröße**8%
*“Etwas klein”*
**Preis-Leistungs-Verhältnis**8%
*“Denn die Butter war teuer”*
**Materialqualität**8%
*“Falsche Materialwahl”*
**Geruch**8%
*“ich finde sie riechen super unangenehm”*
**Haftung/Klebrigkeit**4%
*“Es war außerdem klebrig”*
### **Top return reasons **
**Geruch**31%
**Haltbarkeit**24%
**Qualität insgesamt**15%
**Defekt Material/Teile**9%
**beworben Vs Tatsächliches Produkt**6%
**Materialqualität**4%
**Funktionalität insgesamt**2%
**Preis-Leistungs-Verhältnis**2%
**Nähen/Finish/Polieren**2%
**Auslaufsicher**2%
## **Common questions**
- **Is butter profitable to sell on Amazon Germany?**
- The niche generates €117K/yr across 31 tracked products. 4 of 15 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the butter niche?**
- 23 brands and 23 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in butter?**
- Top complaints mined from reviews: Haltbarkeit, Defekt Material/Teile, Qualität insgesamt. The return rate is 0.0%.
- **When does demand for butter peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the butter niche?**
- Listings span €1.26–€35.76; the average listing price is €8.73 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.
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