---
title: "Burrata — €99K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/burrata"
last_updated: "2026-08-10T08:34:52.624Z"
locale: en
meta:
description: "Niche score 54/100 · €99K/yr market · 79K searches/yr. Pricing outside the sweet spot ($6.65 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · €99K/yr market · 79K searches/yr. Pricing outside the sweet spot ($6.65 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burrata — €99K/yr Amazon DE Niche (2026) - Flapen"
---
# **burrata**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($6.65 avg) keeps it on the watch list.
Market size 25Growth 40Conversion 99Competition 57Returns 100Price range 59Avg price 18Brand share 38Review moat 95Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Incredible****97.64**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€0.83–€35.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+12.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€99K**
€99K/yr · 79K searches
**Avg price**
**Bad****€6.65**
avg listing price — sweet spot $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, burrata is a €99K/yr Amazon Germany market (79K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burrata market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **€166K–€200K**
- units × avg price
- **Conversion rate**
- **18.8%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **4%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**14%**
- Miil38% - Alnatura19% - Jeden Tag15% - Galbanino5% - GALBANI5% - Brimi4% - Open — no brand owns it (10 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.0% search growth over the last 90 days.
2K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/burrata/trend)
## **Top burrata search terms**
- **mozzarella**52K/yr+13.9%21.5% conv. - **burrata**13K/yr+40.9%8.6% conv. - **mozarella**6K/yr-17.1%31.4% conv. - **büffelmozzarella**3K/yr+15.7%2.6% conv. - **mozzarella käse**4K/yr-31.9%1.6% conv. - **buratta**773/yr+18.8%18.1% conv. - **mozarelle**44/yr-14.3%66.7% conv. - **mozarellakäse**19/yr+20.0%16.7% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/burrata/search-terms)
## **Top burrata products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€10K20%€20K30%€30K40%€39K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Miil Mozzarella (0.12 kg)**Miil**€0.83**4.5★208 rev](https://www.amazon.de/dp/B0DGGZJ1J5) [2**Alnatura Bio Mozzarella 125g**Alnatura**€1.54**4.7★465 rev](https://www.amazon.de/dp/B01MG5KAPT) [3**Miil Mozzarella mini (0.15 kg)**Miil**€1.55**4.6★67 rev](https://www.amazon.de/dp/B0DGGXF91Z) [4**Jeden Tag Mozzarella Gerieben 250g**Jeden Tag**€1.83**4.7★126 rev](https://www.amazon.de/dp/B0824JB6QM) [5**Galbani Mozzarella 125 g**Galbanino**€1.96**4.6★29 rev](https://www.amazon.de/dp/B01J4Y9Y1I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MIIL Büffel-Burrata (0.12 kg)**Miil**€2.22**1 rev7mo ago](https://www.amazon.de/dp/B0G49XZ4FY) [**MIIL Büffelmozzarella aus Kampanien g.U. (0.12 kg)**Miil**€1.96**6 rev7mo ago](https://www.amazon.de/dp/B0G49PMPW4) [**Rotkäppchen Mozzarella Sticks (0.15 kg)**Rotkäppchen**€3.00**2 rev7mo ago](https://www.amazon.de/dp/B0G49ZLR13) [**Brimi Burrata (0.1 kg)**Brimi**€2.13**1 rev8mo ago](https://www.amazon.de/dp/B0FY6Y83FL) [**Alnatura BIO Mozzarella Minis (0.12 kg)**Alnatura**€2.00**15 rev1y ago](https://www.amazon.de/dp/B0DGLJZMDP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MIIL Büffel-Burrata (0.12 kg)**Miil**€2.22**4.0★**▲ 153%**](https://www.amazon.de/dp/B0G49XZ4FY) [**Rotkäppchen Mozzarella Sticks (0.15 kg)**Rotkäppchen**€3.00**5.0★**▲ 146%**](https://www.amazon.de/dp/B0G49ZLR13) [**MIIL Büffelmozzarella aus Kampanien g.U. (0.12 kg)**Miil**€1.96**4.4★**▲ 137%**](https://www.amazon.de/dp/B0G49PMPW4) [**Brimi Burrata (0.1 kg)**Brimi**€2.13**5.0★**▲ 72%**](https://www.amazon.de/dp/B0FY6Y83FL) [**Alnatura BIO Mozzarella Minis (0.12 kg)**Alnatura**€2.00**4.6★**▲ 59%**](https://www.amazon.de/dp/B0DGLJZMDP)
**~~View all trending →~~**
## **What buyers say about burrata**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**33%
*“Super lecker”*
**Geschmack**13%
*“Schmeckt cremig und lecker”*
**Backen**12%
*“Empfehlenswert, sehr lecker für Bruchetta benutzt”*
**Würzigkeit**9%
*“Gutes Gewürz”*
**Preis-Leistungs-Verhältnis**9%
*“Sehr gutes Preis-Leistungs-Verhältnis”*
**Textur/Konsistenz – insgesamt**9%
*“Frischer und milder Mozzarella mit guter Konsistenz”*
**Kochanleitung**7%
*“Besonders praktisch ist es, wenn man schnell kochen möchte, ohne viele einzelne Gewürze zu kombinieren”*
**Einfaches Kauen/Schlucken**3%
*“Gut zu portionieren”*
**Mischung/Verhältnis**2%
*“die Mischung ausgewogen.”*
### **What buyers complain about **
**Qualität insgesamt**33%
*“Qualität verschlechtert”*
**Salzgehalt**25%
*“Ein kleiner Nachteil ist der hohe Salzanteil, wodurch man vorsichtig dosieren sollte”*
**Abgestanden/verfault/verwöhnt**17%
*“Eher fade”*
## **Common questions**
- **Is burrata profitable to sell on Amazon Germany?**
- The niche generates €99K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the burrata niche?**
- 16 brands and 10 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in burrata?**
- Top complaints mined from reviews: Qualität insgesamt, Salzgehalt, Abgestanden/verfault/verwöhnt. The return rate is 0.0%.
- **When does demand for burrata peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the burrata niche?**
- Listings span €0.83–€35.25; the average listing price is €6.65 (sweet spot $15–$100). The average incumbent carries 98 reviews — the moat a new listing must climb.
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