---
title: "Brotaufstrich — €92K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/brotaufstrich"
last_updated: "2026-08-10T07:22:40.443Z"
locale: en
meta:
description: "Niche score 53/100 · €92K/yr market · 144K searches/yr · €6.63 avg price. Soft demand (-21.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · €92K/yr market · 144K searches/yr · €6.63 avg price. Soft demand (-21.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Brotaufstrich — €92K/yr Amazon DE Niche (2026) - Flapen"
---
# **brotaufstrich**
**Worth a look**
Shows low returns (0.1%), but soft demand (-21.3% this quarter) keeps it on the watch list.
Market size 23Growth 14Conversion 86Competition 77Returns 100Price range 80Avg price 18Brand share 28Review moat 70Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****€1.57–€73.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****703.31**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****€92K**
€92K/yr · 144K searches
**Avg price**
**Bad****€6.63**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, brotaufstrich is a €92K/yr Amazon Germany market (144K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brotaufstrich market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **€99K–€133K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **28%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 82%
**Open market**
**9%**
- Alnatura65% - bioZentrale8% - NABIO6% - Tartex6% - Schwartau3% - Biscoff3% - Open — no brand owns it (8 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/brotaufstrich/trend)
## **Top brotaufstrich search terms**
- **brotaufstrich**53K/yr-25.6%5.5% conv. - **aufstrich**34K/yr-14.7%7.9% conv. - **brotaufstrich herzhaft**8K/yr-14.8%6.7% conv. - **veganer brotaufstrich**7K/yr-8.1%5.2% conv. - **alnatura aufstrich**11K/yr-41.1%16.1% conv. - **spread**4K/yr-9.5%1.2% conv. - **veganer aufstrich**4K/yr-9.3%6.6% conv. - **vegetarischer brotaufstrich**5K/yr-18.8%6.1% conv. - **brotaufstriche**5K/yr-22.7%5.2% conv. - **aufstriche**5K/yr-23.7%6.4% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/brotaufstrich/search-terms)
## **Top brotaufstrich products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€3K6%€6K9%€8K12%€11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alnatura Bio Streichcreme Paprika-Chili 180g**Alnatura**€1.57**4.7★149 rev](https://www.amazon.de/dp/B01M3VDKOI) [2**Alnatura Bio Aufstrich Gartengemüse Paprika Walnuss vegan 135 g**Alnatura**€1.84**4.3★140 rev](https://www.amazon.de/dp/B072N12RHK) [3**biozentrale Brotaufstriche Bestseller-Box | 6 x 125 g | vegan & laktosefrei | 6 beliebte Aufstriche im Vorteilspack | lecker auf Brot oder zum Verfeinern von Gerichten**bioZentrale**€12.03**4.5★216 rev](https://www.amazon.de/dp/B0C154WYP8) [4**Alnatura Bio Streichcreme Aubergine Laktosfrei 180g**Alnatura**€1.59**4.6★103 rev](https://www.amazon.de/dp/B01M2A0AGV) [5**Alnatura Veganes Zwiebelschmalz 1 x 150 g**Alnatura**€1.85**4.5★259 rev](https://www.amazon.de/dp/B092K6QFZD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Alnatura Bio Gemüseaufstrich Antipasti Feta 135 g**Alnatura**€1.90**5 rev8mo ago](https://www.amazon.de/dp/B0FXH22M96) [**Tartex Lieblinge Box | Bio vegane Brotaufstriche | 6 Gläser**Tartex**€14.60**124 rev1y ago](https://www.amazon.de/dp/B0DHHGVN9B) [**biozentrale Brotaufstriche Bestseller-Box | 6 x 125 g | vegan & laktosefrei | 6 beliebte Aufstriche im Vorteilspack | lecker auf Brot oder zum Verfeinern von Gerichten**bioZentrale**€12.03**216 rev3y ago](https://www.amazon.de/dp/B0C154WYP8) [**Alnatura Bio Aufstrich Berglinse-Tomate-Balsamico 140 g**Alnatura**€1.91**30 rev3y ago](https://www.amazon.de/dp/B0BQJQQRGH) [**Lotus Biscoff | Süßer Brotaufstrich | Cremig | Karamellisierter Keksgeschmack | Vegan | Nussfrei | Kein Zusatz von Aromen oder Farbstoffen | PET Glas | 400g**Biscoff**€3.47**9,110 rev3y ago](https://www.amazon.de/dp/B0BPMM551J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Alnatura Bio Gemüseaufstrich Antipasti Feta 135 g**Alnatura**€1.90**4.0★**▲ 364%**](https://www.amazon.de/dp/B0FXH22M96) [**Le Parfait Sortiert: Rauchzart Mildfein Kräuter Champignon 1 Karton (120 x 25g)**Le Parfait**€73.14**4.4★**▲ 70%**](https://www.amazon.de/dp/B09KH1QZ3C) [**Zwergenwiese Bio Probiermix mit 6 glutenfreien & veganen Brotaufstrichen in den Sorten Papayango Brotzeit Bärlauch Mepfel Basitom & Bruschesto - Perfekt auf Brot als Dip oder zum Verschenken**Rapunzel**€13.28**4.3★**▲ 66%**](https://www.amazon.de/dp/B096MP28W3) [**Alnatura Bio Streichcreme Aubergine Laktosfrei 180g**Alnatura**€1.59**4.6★**▲ 61%**](https://www.amazon.de/dp/B01M2A0AGV) [**Alnatura Bio Streichcreme Paprika-Chili 180g**Alnatura**€1.57**4.7★**▲ 53%**](https://www.amazon.de/dp/B01M3VDKOI)
**~~View all trending →~~**
## **What buyers say about brotaufstrich**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**50%
*“Nutella schmeckt immer”*
**Geschmack**9%
*“Leckere Creme”*
**Qualität insgesamt**6%
*“Sehr schönes Produkt”*
**Vegan/Biologisch**6%
*“Vegan”*
**Süße**6%
*“Supet”*
**Backen**3%
*“Für Lotus Kuchen optimal”*
**Preis-Leistungs-Verhältnis**2%
*“Lecker und preiswert”*
**Textur/Konsistenz – insgesamt**2%
*“nachdem es Raumtemperatur angenommen hat, einfach schöne Konsistenz- und schmeckt köstlich.”*
**Inhaltsstoffe – insgesamt**1%
*“glutenfrei”*
**Würzigkeit**1%
*“Schmeckt mir gut, leckerer Chili Geschmack”*
### **What buyers complain about **
**Geschmack insgesamt**17%
*“Schmeckt scheußlich”*
**Preis-Leistungs-Verhältnis**8%
*“Teuer”*
**Geschmack**7%
*“kein Haselnussgeschmack”*
**Süße**5%
*“Zu süß”*
**Künstliche Süßstoffe**4%
*“Ohne Zucker aber mit Maltitsirup, was ein Zuckerersatz ist und nicht unbedingt besser für die Gesundheit ist”*
**Ölig/fettig**4%
*“Was allerdings sehr schwierig ist, ist das Palmfett”*
**Verdünnt/wässrig**3%
*“Von der Konsistenz für einen Aufstrich schon fast zu flüssig”*
**Haltbarkeit**3%
*“Leider zerbrochen”*
**Ernährungs Gehalt**3%
*“ungesund”*
**Inhaltsstoffe – insgesamt**3%
*“Inhaltsstoff Maltitol”*
## **Common questions**
- **Is brotaufstrich profitable to sell on Amazon Germany?**
- The niche generates €92K/yr across 39 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the brotaufstrich niche?**
- 14 brands and 28 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in brotaufstrich?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
- **When does demand for brotaufstrich peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the brotaufstrich niche?**
- Listings span €1.57–€73.14; the average listing price is €6.63 (sweet spot $15–$100). The average incumbent carries 703 reviews — the moat a new listing must climb.
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