---
title: "Brot — €237K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/brot"
last_updated: "2026-08-10T10:29:08.375Z"
locale: en
meta:
description: "Niche score 59/100 · €237K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · €237K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Brot — €237K/yr Amazon DE Niche (2026) - Flapen"
---
# **brot**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 16Conversion 78Competition 80Returns 100Price range 56Avg price 15Brand share 47Review moat 93Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****145**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€0.94–€33.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€237K**
€237K/yr · 570K searches
**Growth**
**Bad****-17.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****€5.29**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, brot is a €237K/yr Amazon Germany market (570K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brot market data**
- **Units sold / yr**
- **50K–60K**
- avg 500–750/product
- **Revenue / yr**
- **€265K–€317K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#3**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **34%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**77%**
Top 20: 99%
**Top-5 click share**
**35%**
Top 20: 77%
**Open market**
**21%**
- Mestemacher40% - Harry16% - Alnatura11% - Jeden Tag6% - Schär5% - H-O3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.
15K10KSpike '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/brot/trend)
## **Top brot search terms**
- **brot**440K/yr-17.2%5.7% conv. - **vollkornbrot**34K/yr-13.7%6.6% conv. - **bread**31K/yr-16.4%3.1% conv. - **pumpernickel**22K/yr-25.9%9.6% conv. - **pumpernickel brot**12K/yr-23.4%9.4% conv. - **roggenbrot**7K/yr-22.7%3.8% conv. - **pumpernickel dose**6K/yr-34.1%5.9% conv. - **bio brot**5K/yr-19.1%4.9% conv. - **weizenbrot**3K/yr+4.1%3.3% conv. - **brot geschnitten**4K/yr-23.2%5.3% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/brot/search-terms)
## **Top brot products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€7K6%€14K9%€21K12%€28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mestemacher Westfälischer Pumpernickel vegan Nutri Score A 60% Roggenvollkornschrot lange und schonende Backzeit 9 Scheiben regionale Brot Spezialität Diabetiker geeignet 500g**Mestemacher**€1.81**4.7★89 rev](https://www.amazon.de/dp/B00OOLBP8C) [2**Alnatura Bio Roggen Vollkorn Brot 500 g**Alnatura**€1.42**4.2★51 rev](https://www.amazon.de/dp/B01MDTQUPO) [3**Mestemacher Westfälisches Vollkornbrot ohne Kruste in der Dose extra lange haltbar perfekt für Vorrat Single Haushalt und Camping vegan Nutri Score A nur 4 Zutaten 13 Scheiben 500g**Mestemacher**€2.80**4.3★81 rev](https://www.amazon.de/dp/B003TRGNJI) [4**Mestemacher High Protein Eiweißbrot klassisch 21 1g Eiweiße pro 100g Lower Carb: 69% weniger Kohlenhydrate als Weizenvollkornbrot mit mega-3-Fettsäuren 5 Scheiben 250g**Mestemacher**€2.08**4.3★127 rev](https://www.amazon.de/dp/B00LUIN7II) [5**Jeden Tag Bauernschnitte Roggenmischbrot 0 5 kg**Jeden Tag**€0.94**4.3★150 rev](https://www.amazon.de/dp/B0C9QQP1LM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gut & Günstig mildes Weizen Mischbrot 7er Pack (7 x 500g)**Edeka**€18.70**19 rev9mo ago](https://www.amazon.de/dp/B0FTZ4MBCN) [**Harry Anno Brot (0.8 kg)**Harry**€2.24**62 rev12mo ago](https://www.amazon.de/dp/B0FJ2XFYBF) [**Bäckerfrisch Vollkornbrot mit Sonnenblumenkernen (0.5 kg)**Harry**€1.72**32 rev1y ago](https://www.amazon.de/dp/B0DH2NZNZZ) [**Mestemacher Bio Weizen Vollkorn Toastbrot vegan Nutri Score A ballaststoffreich knusprig zum Frühstück oder für Sandwich 17 Scheiben 400g**Mestemacher**€2.78**49 rev1y ago](https://www.amazon.de/dp/B0DGH12X2X) [**H-O Pumpernickelnbrot von Mestemacher 12 x 500g**H-O**€33.03**98 rev2y ago](https://www.amazon.de/dp/B0CHFRXSNM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mestemacher Westfälisches Vollkornbrot ohne Kruste vegan Nutri-Score A nur 4 Zutaten ohne Konservierungsstoffe auch als Toastbrot geeignet 9 Scheiben 500 g**Mestemacher**€1.78**4.3★**▲ 240%**](https://www.amazon.de/dp/B00G0T6UL8) [**Mestemacher High Protein Eiweißbrot klassisch 21 1g Eiweiße pro 100g Lower Carb: 69% weniger Kohlenhydrate als Weizenvollkornbrot mit mega-3-Fettsäuren 5 Scheiben 250g**Mestemacher**€2.08**4.3★**▲ 238%**](https://www.amazon.de/dp/B00LUIN7II) [**Mestemacher Bio Dreikorn Brot 1er Pack (1 x 500 g)**Mestemacher**€1.89**4.1★**▲ 236%**](https://www.amazon.de/dp/B003Y0BNSQ) [**Mestemacher Bio Weizen Vollkorn Toastbrot vegan Nutri Score A ballaststoffreich knusprig zum Frühstück oder für Sandwich 17 Scheiben 400g**Mestemacher**€2.78**4.0★**▲ 219%**](https://www.amazon.de/dp/B0DGH12X2X) [**Alnatura Bio Roggen Vollkorn Brot 500 g**Alnatura**€1.42**4.2★**▲ 214%**](https://www.amazon.de/dp/B01MDTQUPO)
**~~View all trending →~~**
## **What buyers say about brot**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**43%
*“Absolut köstlich”*
**Backen**15%
*“Lecker Brot”*
**Frische**6%
*“Gibt es das auch in frisch?”*
**Qualität insgesamt**6%
*“Super Produkt”*
**Vegan/Biologisch**4%
*“Superleckeres, veganes Pumpernickelbrot”*
**Haltbarkeit**4%
*“Lange Haltbarkeit”*
**Geschmack**3%
*“Guter Geschmack”*
**Knusprigkeit**2%
*“Schmeckt gut, knusprig”*
**Preis-Leistungs-Verhältnis**1%
*“Preisleistung fair”*
**beworben Vs Tatsächliches Produkt**1%
*“Wie erwartet”*
### **What buyers complain about **
**Geschmack insgesamt**16%
*“schmeckt chemisch”*
**Preis-Leistungs-Verhältnis**14%
*“Schade ums Geld”*
**Feucht/Trocken**13%
*“Na ja trockene Angelegenheit”*
**Geruch**5%
*“Riecht nach Chemie”*
**Abgestanden/verfault/verwöhnt**5%
*“Altes Brot”*
**Geschmack**3%
*“Gutes Landbrot,Geschmack könnte etwas intensiver sein”*
**Lagertemperatur**2%
*“alle Dosen verbeult”*
**Süße**2%
*“nicht ganz so „süß“ natürlich”*
**Kochanleitung**2%
*“Nicht fertig gebacken”*
**Künstliche Farben**2%
*“Das Brot ist mit Rübensirup, Malzextrakt und Hefe versehen, um den Geschmack und Farbe von echtem Pumpernickel künstlich zu erzeugen, da das Brot nicht die entsprechend lange Garzeit bekommt, die es beim normalerweise bräuchte”*
## **Common questions**
- **Is brot profitable to sell on Amazon Germany?**
- The niche generates €237K/yr across 47 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the brot niche?**
- 22 brands and 24 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in brot?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Feucht/Trocken. The return rate is 0.0%.
- **When does demand for brot peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the brot niche?**
- Listings span €0.94–€33.03; the average listing price is €5.29 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.
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