---
title: "Trend — bourbon whiskey - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/bourbon-whiskey/trend"
last_updated: "2026-08-10T04:05:43.891Z"
locale: en
meta:
  description: "Niche score 50/100 · €479K/yr market · 445K searches/yr · €25.23 avg price. Soft demand (-14.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · €479K/yr market · 445K searches/yr · €25.23 avg price. Soft demand (-14.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — bourbon whiskey - Flapen"
---

# **bourbon whiskey**

**Worth a look**

Shows low returns (0.1%), but soft demand (-14.1% this quarter) keeps it on the watch list.

Market size 59Growth 18Conversion 52Competition 41Returns 100Price range 88Avg price 95Brand share 34Review moat 37Quality gap 23

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****€25.23**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€10.14–€65.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****€479K**

€479K/yr · 445K searches

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,758.3**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-14.1%**

90-day search growth — must beat 0% to launch

## Trend