---
title: "Bourbon Whiskey — €479K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/bourbon-whiskey"
last_updated: "2026-08-10T06:16:55.726Z"
locale: en
meta:
description: "Niche score 50/100 · €479K/yr market · 445K searches/yr · €25.23 avg price. Soft demand (-14.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €479K/yr market · 445K searches/yr · €25.23 avg price. Soft demand (-14.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bourbon Whiskey — €479K/yr Amazon DE Niche (2026) - Flapen"
---
# **bourbon whiskey**
**Worth a look**
Shows low returns (0.1%), but soft demand (-14.1% this quarter) keeps it on the watch list.
Market size 59Growth 18Conversion 52Competition 41Returns 100Price range 88Avg price 95Brand share 34Review moat 37Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€25.23**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€10.14–€65.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€479K**
€479K/yr · 445K searches
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,758.3**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, bourbon whiskey is a €479K/yr Amazon Germany market (445K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar–Apr–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bourbon whiskey market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **€631K–€757K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**79**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 97%
**Open market**
**10%**
- Bulleit26% - Maker's Mark19% - Wild Turkey16% - Buffalo Trace13% - Woodford Reserve11% - Four Roses6% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/bourbon-whiskey/trend)
## **Top bourbon whiskey search terms**
- **bourbon whiskey**134K/yr-9.5%3.2% conv. - **bourbon**77K/yr-14.3%2.9% conv. - **bulleit bourbon**24K/yr+9.8%10.5% conv. - **makers mark whiskey**29K/yr-31.4%10.8% conv. - **woodford reserve**27K/yr-5.2%6.2% conv. - **buffalo trace**20K/yr-6.3%5.4% conv. - **wild turkey**17K/yr-11.9%5.3% conv. - **makers mark**22K/yr-51.3%7.3% conv. - **wild turkey 101**14K/yr-24.2%7.3% conv. - **bourbon whisky**14K/yr-18.7%2.8% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/bourbon-whiskey/search-terms)
## **Top bourbon whiskey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€24K10%€48K15%€72K20%€96K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bulleit Bourbon Frontier American High Rye Whiskey Geschenkempfehlung für Freunde & die Liebsten handverlesene Kentucky Tradition 45% vol 700ml Einzelflasche**Bulleit**€14.79**4.6★10,864 rev](https://www.amazon.de/dp/B00GY3I2B6) [2**Makers Mark | handgemachter Kentucky Straight Bourbon Whisky | weicher und vollmundiger Geschmack | 45% Vol | 700ml Einzelflasche**Maker's Mark**€16.15**4.7★8,860 rev](https://www.amazon.de/dp/B003ZINBLE) [3**Woodford Reserve Bourbon Whiskey - Ein hochwertiges Geschenk - Perfekt ausgewogen mit würzigen und süßen Noten von Früchten und Vanille - 0.7L/43.2% Vol.**Woodford Reserve**€20.77**4.7★9,095 rev](https://www.amazon.de/dp/B001P4YYH0) [4**Wild Turkey 101 Kentucky Bourbon Whiskey | kräftiger Whiskey | Geschenkempfehlung | pur on the rocks oder für Cocktails| 50 5% Vol. | 1 x 0 7 l**Wild Turkey**€18.67**4.7★3,582 rev](https://www.amazon.de/dp/B0043A012U) [5**Buffalo Trace Bourbon Whiskey (1 x 1 l)**Buffalo Trace**€19.92**4.7★486 rev](https://www.amazon.de/dp/B00AG8EHO6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jim Beam Black 7 Jahre gereift Kentucky Straight Bourbon Whiskey Karamell Vanille und warme Eichenaromen 45 Prozent Vol 700ml**Jim Beam**€14.78**125 rev1y ago](https://www.amazon.de/dp/B0DJ2DHGCR) [**Jeffersons Straight Bourbon Whiskey Vanille Pfirsich Toffee Aroma und eine feine Honig-Nuance Pur oder in Cocktails genießbar Vol. 41 15% 0 7 l**Jefferson's**€20.04**149 rev1y ago](https://www.amazon.de/dp/B0CS6LT56G) [**Wild Turkey Kentucky Rye Whiskey - Kraftvoller Whiskey - ideal für Cocktails und Mixgetränke - 50 5% Vol. Alkohol - 1 x 1 l**Wild Turkey**€28.86**146 rev8y ago](https://www.amazon.de/dp/B073WD2QH5) [**Buffalo Trace Bourbon Whiskey (1 x 1 l)**Buffalo Trace**€19.92**486 rev8y ago](https://www.amazon.de/dp/B00AG8EHO6) [**Bulleit 10 Jahre Bourbon American Frontier Whiskey Ultra-Premium-Whiskey handgefertigt in Kentucky 45.6% Vol 700ml Einzelflasche**Bulleit**€22.39**1,995 rev9y ago](https://www.amazon.de/dp/B0749VFNN2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bulleit 95 Rye Bourbon Small Batch American Frontier Whiskey 95%-iger hoher Roggenanteil Aromatischer Whisky handgefertigt in Kentucky 45 6% Vol 700ml Einzelflasche**Bulleit**€20.60**4.6★**▲ 45%**](https://www.amazon.de/dp/B00CPZLSGI) [**Bulleit Bourbon Frontier American High Rye Whiskey Geschenkempfehlung für Freunde & die Liebsten handverlesene Kentucky Tradition 45% vol 700ml Einzelflasche**Bulleit**€14.79**4.6★**▲ 38%**](https://www.amazon.de/dp/B00GY3I2B6) [**Blantons The Original Bourbon Whiskey (1 x 0.7 l)**Blanton's**€65.24**4.7★**▲ 27%**](https://www.amazon.de/dp/B005IZX04A) [**Makers Mark | handgemachter Kentucky Straight Bourbon Whisky | weicher und vollmundiger Geschmack | 45% Vol | 700ml Einzelflasche**Maker's Mark**€16.15**4.7★**▲ 21%**](https://www.amazon.de/dp/B003ZINBLE) [**Buffalo Trace Bourbon Whiskey (1 x 1 l)**Buffalo Trace**€19.92**4.7★**▲ 10%**](https://www.amazon.de/dp/B00AG8EHO6)
**~~View all trending →~~**
## **What buyers say about bourbon whiskey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alkoholgeschmack**34%
*“Bester standard bourbon”*
**Geschmack insgesamt**21%
*“Schmeckt”*
**Preis-Leistungs-Verhältnis**15%
*“Bestes Preis-/Leistungsverhältnis”*
**Geschmack**11%
*“Geschmacklich sehr gut”*
**Qualität insgesamt**4%
*“Ein sauberes, gut gemachtes Produkt”*
**Süße**3%
*“Mais-Süße – typisch Bourbon, leicht warm und rund”*
**beworben Vs Tatsächliches Produkt**2%
*“Genau der richtige für mich lol”*
**Geruch**2%
*“Er riecht wirklich sehr sehr süß, vanillig und rauchig”*
**Mischung/Verhältnis**2%
*“Guter Mixer”*
**Lokal hergestellt**1%
*“MADE IN USA”*
### **What buyers complain about **
**Geschmack insgesamt**28%
*“Geschmacklich dünn”*
**Geschmack**18%
*“Geschmacklich dünn”*
**Preis-Leistungs-Verhältnis**16%
*“muss etwas mehr investieren”*
**Süße**4%
*“Dieser ist aber nicht so süß wie andere”*
**Alkoholgehalt**4%
*“Alkohollastig”*
**Qualität insgesamt**4%
*“Kann die schlechten Bewertungen nicht verstehen”*
**Geruch**4%
*“- Der Geruch eher wie Spiritus”*
**Natürliche Inhaltsstoffe**1%
*“Für meinen Geschmack wirkte er sehr künstlich”*
### **Top return reasons **
**Gesamtgröße**100%
## **Common questions**
- **Is bourbon whiskey profitable to sell on Amazon Germany?**
- The niche generates €479K/yr across 23 tracked products. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bourbon whiskey niche?**
- 12 brands and 79 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in bourbon whiskey?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for bourbon whiskey peak?**
- Demand peaks in Mar–Apr–Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the bourbon whiskey niche?**
- Listings span €10.14–€65.24; the average listing price is €25.23 (sweet spot $15–$100). The average incumbent carries 2,758 reviews — the moat a new listing must climb.
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