---
title: "Biltong — €96K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/biltong"
last_updated: "2026-08-09T22:47:17.394Z"
locale: en
meta:
description: "Niche score 56/100 · €96K/yr market · 76K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · €96K/yr market · 76K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Biltong — €96K/yr Amazon DE Niche (2026) - Flapen"
---
# **biltong**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 24Growth 16Conversion 38Competition 76Returns 100Price range 82Avg price 95Brand share 37Review moat 74Quality gap 90
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€42.18**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****€5.70–€107.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Review moat**
**Good****545.69**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****€96K**
€96K/yr · 76K searches
**Growth**
**Bad****-18.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, biltong is a €96K/yr Amazon Germany market (76K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **biltong market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€127K–€169K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **63%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 84%
**Open market**
**11%**
- Nam Flava29% - Jack Link's21% - EMBER13% - CRAFTSMAN FINEST FOODS12% - Generisch8% - VIKING BITES6% - Open — no brand owns it (9 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.
2K2KSpike '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/biltong/trend)
## **Top biltong search terms**
- **biltong**53K/yr-11.9%3.7% conv. - **biltong trockenfleisch**13K/yr-23.1%3.6% conv. - **biltong 1kg**6K/yr-34.8%1.4% conv. - **biltong trockenfleisch südafrika**4K/yr-75.5%4.5% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/biltong/search-terms)
## **Top biltong products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€3K6%€6K9%€9K12%€12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jack Links Biltong Jerky Original 12er Pack (12 x 60g) Glutenfreier Fleisch Snack - High Protein Reiches Trockenfleisch für Gym Fitness Outdoor - Kalorienarme Protein Snacks - Rindfleisch Chips**Jack Link's**€43.77**4.1★454 rev](https://www.amazon.de/dp/B0CTCY1NKD) [2**Craftsman Biltong Trockenfleisch Probierpack 200g (4x50g) natürlich Mix Set**CRAFTSMAN FINEST FOODS**€23.21**4.0★67 rev](https://www.amazon.de/dp/B0D6V7N1PN) [3**Jack Links Biltong Jerky Original 12er Pack (12 x 40g) Glutenfreier Fleisch Snack - High Protein Reiches Trockenfleisch für Gym Fitness Outdoor - Kalorienarme Protein Snacks - Rindfleisch Chips**Jack Link's**€31.81**4.1★454 rev](https://www.amazon.de/dp/B07VKD4SGR) [4**Nam Flava - Das Original Biltong aus Namibia - 100g (Trockenfleisch/Beef Jerky)**Nam Flava**€9.00**3.8★201 rev](https://www.amazon.de/dp/B0CXF7FTDL) [5**Nam Flava - Original Biltong aus Namibia - 0 5 kg (10x50 g) - Beef Jerky Trockenfleisch viel Protein**Nam Flava**€39.14**4.1★95 rev](https://www.amazon.de/dp/B0CZ45XMTD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cruga Biltong Chilli 12 Tüten à 60g Premium Rindfleisch Trockenfleisch High Protein Snack über 50% Eiweiß Glutenfrei Low Carb Würziger Beef Jerky Snack**Cruga**€49.95**0 rev2mo ago](https://www.amazon.de/dp/B0GYNWJM8N) [**Grizzly Foods Biltong Classic (8 x 30g) Luftgetrocknetes Rindfleisch Traditionelles Trockenfleisch Ohne Zucker & Zusätze Proteinreicher Snack Ideal für unterwegs Büro & Sport**Grizzly Foods**€27.94**3 rev6mo ago](https://www.amazon.de/dp/B0GF7F23JS) [**Ben Jacobs Simple Biltong 6 x 50g handgemacht 100% grasgefüttert Weidefleisch Premium Trockenfleisch ohne chemische Zusätze (Classic Biltong).**Ben Jacobs**€33.83**15 rev11mo ago](https://www.amazon.de/dp/B0FKBW47DC) [**Viking Bites Beef Jerky Mischkarton 400g (8 x 50g) 3x Barbecue 3x Teriyaki 2x Jalapeno Getrocknetes Rindfleisch Fleischsnack mit hohem Proteingehalt**VIKING BITES**€20.88**302 rev1y ago](https://www.amazon.de/dp/B0FDGN5K6N) [**Nam Flava - Geschenkbox Original Biltong aus Namibia - 1 2 kg (12x100 g) - Beef Jerky Trockenfleisch viel Protein**Nam Flava**€84.08**38 rev1y ago](https://www.amazon.de/dp/B0DM6Q12TG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cruga Biltong Chilli 12 Tüten à 60g Premium Rindfleisch Trockenfleisch High Protein Snack über 50% Eiweiß Glutenfrei Low Carb Würziger Beef Jerky Snack**Cruga**€49.95**0.0★**▲ 364%**](https://www.amazon.de/dp/B0GYNWJM8N) [**Edelfleisch 5x100 Gramm Beef Jerky Biltong geschnitten 10 Sorten zur Auswahl**Generisch**€32.32**0.0★**▲ 139%**](https://www.amazon.de/dp/B0G1TJ37PD) [**Nam Flava - Das Original Biltong aus Namibia - 50g (Trockenfleisch/Beef Jerky)**Nam Flava**€5.70**3.8★**▲ 70%**](https://www.amazon.de/dp/B0CX91XCSX) [**Ember Rindfleisch Biltong Original 250g - Proteinreicher Trockenfleisch Beef Jerky Snack - Fettarm Keto ohne Zuckerzusatz keine Künstlichen Farb- und Aromastoffe - 10 x 25-g-Beuteln**EMBER**€28.47**4.1★**▲ 61%**](https://www.amazon.de/dp/B0753L61RF) [**Ben Jacobs Simple Biltong 6 x 50g handgemacht 100% grasgefüttert Weidefleisch Premium Trockenfleisch ohne chemische Zusätze (Classic Biltong).**Ben Jacobs**€33.83**4.2★**▲ 47%**](https://www.amazon.de/dp/B0FKBW47DC)
**~~View all trending →~~**
## **What buyers say about biltong**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**41%
*“Schmeckt super”*
**Qualität insgesamt**9%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**5%
*“Preis - Leistung super”*
**Geschmack**5%
*“Guter Geschmack, tüten mit grossen Stücken gefüllt”*
**Ernährungs Gehalt**5%
*“Schnell dabei Protein Snack”*
**Feucht/Trocken**3%
*“Sehr gutes Trockenfleisch mit schneller Lieferung”*
**beworben Vs Tatsächliches Produkt**3%
*“Wie in der Beschreibung”*
**Gesamtgröße**3%
*“Passt”*
**Textur/Konsistenz – insgesamt**2%
*“Hat eine angenehme Textur”*
**Vegan/Biologisch**2%
*“bio”*
### **What buyers complain about **
**Geschmack insgesamt**18%
*“Schmeckt null”*
**Geschmack**8%
*“Extrem zäh und hat kaum Geschmack hab mal ein anderes beef jerky probiert”*
**Qualität insgesamt**7%
*“Qualität unzureichend”*
**Hartes Gefühl**7%
*“Zäh”*
**Preis-Leistungs-Verhältnis**7%
*“Schade ums Geld”*
**Feucht/Trocken**5%
*“sind irgendwie viel trockener”*
**Süße**4%
*“mir persönlich fast schon zu stark in Richtung Zucker.”*
**Salzgehalt**3%
*“ZU SALZIG”*
**Gesamtgröße**3%
*“Passt nicht”*
**Textur/Konsistenz – insgesamt**2%
*“Es ist von der Konsistenz her wie das Beef Jerky aus den Supermarkt”*
## **Common questions**
- **Is biltong profitable to sell on Amazon Germany?**
- The niche generates €96K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the biltong niche?**
- 15 brands and 19 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in biltong?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Qualität insgesamt. The return rate is 0.1%.
- **When does demand for biltong peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the biltong niche?**
- Listings span €5.70–€107.93; the average listing price is €42.18 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.
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