---
title: "beef jerky — €920K/yr Amazon Germany Niche, Score 62/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/beef-jerky"
last_updated: "2026-07-21T09:11:08.200Z"
locale: en
meta:
description: "beef jerky shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "beef jerky shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "beef jerky — €920K/yr Amazon Germany Niche, Score 62/100 - Flapen"
---
# **beef jerky**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 76Growth 19Conversion 49Competition 65Returns 100Price range 82Avg price 95Brand share 25Review moat 63Quality gap 86
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****€27.14**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****€2.84–€75.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****€920K**
€920K/yr · 870K searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****970.81**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-11.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, beef jerky is a €920K/yr Amazon Germany market (870K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€1.1M–€1.4M**
- units × avg price
- **Launch success**
- **—**
- 2 of 3 new (360d)
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **81%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **180 days**
## **Competition**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 89%
**Open market**
**7%**
- Jack Link's40% - VIKING BITES29% - WILD WEST13% - The Meat Makers5% - Ben Jacobs3% - Vilgain3% - Open — no brand owns it (6 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/beef-jerky/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€37K8%€74K12%€110K16%€147K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 31 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Viking Bites Beef Jerky Mischkarton 400g (8 x 50g) 3x Barbecue 3x Teriyaki 2x Jalapeno Getrocknetes Rindfleisch Fleischsnack mit hohem Proteingehalt**VIKING BITES**€20.88**3.8★302 rev](https://www.amazon.de/dp/B0FDGN5K6N) [2**Jack Links Beef Jerky Original 12er Pack (12 x 25g) Trockenfleisch Eiweiß Snacks - High Protein Snack für Gym Fitness Outdoor - American Food für Menschen - Dörrfleisch Chips aus Rind Fleisch**Jack Link's**€20.27**4.4★3,648 rev](https://www.amazon.de/dp/B01FH6YHSW) [3**Jack Links Beef Jerky Original 12er Pack (12 x 60g) Trockenfleisch Eiweiß Snacks - High Protein Snack für Gym Fitness Outdoor - American Food für Menschen - Dörrfleisch Chips aus Rind Fleisch**Jack Link's**€41.58**4.4★3,648 rev](https://www.amazon.de/dp/B0CTCTHNSN) [4**Jack Links Beef Jerky Mischkarton 12er Pack (12 x 25g) Trockenfleisch Eiweiß Snacks - High Protein Snack für Gym Fitness Outdoor - American Food für Menschen - Dörrfleisch Chips aus Rind Fleisch**Jack Link's**€21.05**4.3★1,880 rev](https://www.amazon.de/dp/B09CG711DQ) [5**Viking Bites Beef Jerky Teriyaki 400g (8 x 50g) Getrocknetes Rindfleisch Fleischsnack mit hohem Proteingehalt**VIKING BITES**€20.85**4.3★82 rev](https://www.amazon.de/dp/B0DKVLH8K8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Viking Bites Beef Jerky Mischkarton 300g (6 x 50g) 2x Original 2x Barbecue 2x Teriyaki Getrocknetes Rindfleisch Fleischsnack mit hohem Proteingehalt**VIKING BITES**€17.08**33 rev2mo ago](https://www.amazon.de/dp/B0H1HCWHBK) [**Messner Sportwurst 25x25g (625g) mit 35% Eiweiß und mind. 30% weniger Fett Pork Snack Saftig-fleischiger Biss Zuckerarm Herzhafte Alternative zu Pork Jerky Salami Sticks & Protein Bar**MESSNER**€24.47**26 rev2mo ago](https://www.amazon.de/dp/B0GZPLTK4X) [**Bier Geschenke für Männer - Geschenkset Männer mit Beef Jerky im Jutebeutel Biergeschenke für Männer Präsentkorb für Männer Männer Geschenke Geburtstag Mann Weihnachten Geschenk Papa Freund Opa**kiwiboxx**€32.81**42 rev9mo ago](https://www.amazon.de/dp/B0FSDSF683) [**Viking Bites Beef Jerky Mischkarton 400g (8 x 50g) 3x Barbecue 3x Teriyaki 2x Jalapeno Getrocknetes Rindfleisch Fleischsnack mit hohem Proteingehalt**VIKING BITES**€20.88**302 rev1y ago](https://www.amazon.de/dp/B0FDGN5K6N) [**Wild West Beef Jerky 1kg Bundle - Original Rindfleisch Snacks in verschiedenen Größen - Beef Jerky high Protein Trockenfleisch Protein Snack**WILD WEST**€59.87**22 rev1y ago](https://www.amazon.de/dp/B0FBM7R5DJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Viking Bites Beef Jerky Mischkarton 300g (6 x 50g) 2x Original 2x Barbecue 2x Teriyaki Getrocknetes Rindfleisch Fleischsnack mit hohem Proteingehalt**VIKING BITES**€17.08**3.8★**▲ 370%**](https://www.amazon.de/dp/B0H1HCWHBK) [**Messner Sportwurst 25x25g (625g) mit 35% Eiweiß und mind. 30% weniger Fett Pork Snack Saftig-fleischiger Biss Zuckerarm Herzhafte Alternative zu Pork Jerky Salami Sticks & Protein Bar**MESSNER**€24.47**4.6★**▲ 356%**](https://www.amazon.de/dp/B0GZPLTK4X) [**The Meat Makers Pork Jerky 200g Getrocknetes Schweinefilet Proteinreich**The Meat Makers**€17.23**3.8★**▲ 345%**](https://www.amazon.de/dp/B0DCW1JCH2) [**The Meat Makers Beef Bar 12x25g Proteinriegel Rindfleisch Proteinreich**The Meat Makers**€22.72**4.2★**▲ 341%**](https://www.amazon.de/dp/B0C2YTTPJ1) [**Irish Pure Beef Bites mit Kelp-Alge - 1 x 150 gr Rinderhäppchen aus 90% Fleisch Training Hund Getreidefrei Hunde Belohnung 100% Natürlicher Snack Hundeleckerli Gesunder Hundesnack Kausnack -**Irish Pure**€6.48**4.7★**▲ 291%**](https://www.amazon.de/dp/B07NT5D63W)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**42%
*“Yummy”*
**Geschmack**7%
*“echt lecker”*
**Ernährungs Gehalt**6%
*“eine solide Portion Protein”*
**Qualität insgesamt**5%
*“Super Qualität”*
**Preis-Leistungs-Verhältnis**5%
*“Preis - Leistung super”*
**Textur/Konsistenz – insgesamt**3%
*“Konsistenz ganz ok”*
**Süße**3%
*“süß”*
**Würzigkeit**2%
*“sind schön würzig”*
**Gesamtgröße**1%
*“Die Konsistenz passt ebenfalls”*
**Salzgehalt**1%
*“Großartig, nur muss man auf den Salzgehalt achten”*
### **What buyers complain about **
**Geschmack insgesamt**18%
*“Schmeckt null”*
**Preis-Leistungs-Verhältnis**8%
*“Schade ums Geld”*
**Geschmack**8%
*“Extrem zäh und hat kaum Geschmack hab mal ein anderes beef jerky probiert”*
**Süße**6%
*“schmecken viel zu süß”*
**Qualität insgesamt**5%
*“Qualität unzureichend”*
**Hartes Gefühl**5%
*“Zäh”*
**Textur/Konsistenz – insgesamt**3%
*“Die Konsistenz erinnert eher an sehr hartes Trockenfleisch als an hochwertiges Jerky”*
**Feucht/Trocken**3%
*“sind irgendwie viel trockener”*
**Gesamtgröße**3%
*“Zu klein Stücke”*
**Inhaltsstoffe – insgesamt**3%
*“50% des Inhalts sind eklige Brösel”*
## **Common questions**
- **Is beef jerky profitable to sell on Amazon Germany?**
- The niche generates €920K/yr across 31 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the beef jerky niche?**
- 12 brands and 29 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in beef jerky?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
- **When does demand for beef jerky peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the beef jerky niche?**
- Listings span €2.84–€75.34; the average listing price is €27.14 (sweet spot $15–$100). The average incumbent carries 971 reviews — the moat a new listing must climb.
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