---
title: "Baklava — €73K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/baklava"
last_updated: "2026-08-10T01:19:21.635Z"
locale: en
meta:
description: "Niche score 48/100 · €73K/yr market · 129K searches/yr · €26.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €73K/yr market · 129K searches/yr · €26.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baklava — €73K/yr Amazon DE Niche (2026) - Flapen"
---
# **baklava**
**Skip it**
Soft demand (-37.2% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 6Conversion 27Competition 28Returns 100Price range 77Avg price 95Brand share 73Review moat 82Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€26.45**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****356.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****€3.42–€54.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€73K**
€73K/yr · 129K searches
**Growth**
**Bad****-37.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, baklava is a €73K/yr Amazon Germany market (129K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baklava market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **€66K–€79K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **72%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**61%**
Top 20: 77%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**16%**
- --23% - MUGHE GOURMET23% - Ben's Garden17% - Damsouq8% - SINCE 1871 GÜLLÜOGLU8% - BACK-LAVA6% - Open — no brand owns it (4 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.2% search growth over the last 90 days.
5K3KBlack Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/baklava/trend)
## **Top baklava search terms**
- **baklava**96K/yr-40.6%1.0% conv. - **arabische süßigkeiten**14K/yr-39.5%0.5% conv. - **baklava pistazie**7K/yr+42.5%1.3% conv. - **baklava box**11K/yr-37.0%1.1% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/baklava/search-terms)
## **Top baklava products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€7K20%€15K30%€22K40%€29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aghati Baklava Mischung 500 Gramm - Leckeres Dessert aus dem Nahen Osten**--**€23.68**4.3★151 rev](https://www.amazon.de/dp/B0CT94HTKL) [2**Mughe Gourmet Premium Baklava Geschenkbox 750g Traditionelles Türkisches Gebäck (52 Stücke) in schwarzer Metalldose**MUGHE GOURMET**€36.50**4.5★1,427 rev](https://www.amazon.de/dp/B076KD9SWD) [3**Bens Garden Bundle: Premium Baklava Gemischte Sorten 750g + Notizblock**Ben's Garden**€32.68**4.4★40 rev](https://www.amazon.de/dp/B0F6CLMBF6) [4**Aghati Baklava Mischung 750 Gramm - Leckeres Dessert aus dem Nahen Osten**Damsouq**€31.62**3.9★25 rev](https://www.amazon.de/dp/B0CT93HSPL) [5**Back-lava arabische Baklava Box Mischung aghati pistazie Leckeres Dessert aus dem Nahen Osten Perfekt für Weihnachten Geburtstag Vatertag - Dessertkorb Geschenke (470 gr.)**BACK-LAVA**€19.87**0.0★0 rev](https://www.amazon.de/dp/B0H4DKCYRD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bens Garden Bundle: Aghati Petit Four Dose 1kg inkl Notizblock**Ben's Garden**€27.19**1 rev4mo ago](https://www.amazon.de/dp/B0GNTPYXBK) [**Back-lava arabische Baklava Box Mischung aghati pistazie Leckeres Dessert aus dem Nahen Osten Perfekt für Weihnachten Geburtstag Vatertag - Dessertkorb Geschenke (470 gr.)**BACK-LAVA**€19.87**0 rev1y ago](https://www.amazon.de/dp/B0H4DKCYRD) [**Bens Garden Bundle: Premium Baklava Gemischte Sorten 750g + Notizblock**Ben's Garden**€32.68**40 rev1y ago](https://www.amazon.de/dp/B0F6CLMBF6) [**Baklava 950g 60 Stück I Erste Klasse Mediterranes Baklava mit Nüssen Pistazien Und Cashewnüssen I Elegante Geschenkverpackung I Ohne Konservierungsstoffe ohne (Larg)**AL SHARQ ARABIAN TASTE**€54.07**10 rev1y ago](https://www.amazon.de/dp/B0DY38LYFW) [**Aghati Baklava Mischung 500 Gramm - Leckeres Dessert aus dem Nahen Osten**--**€23.68**151 rev2y ago](https://www.amazon.de/dp/B0CT94HTKL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Back-lava arabische Baklava Box Mischung aghati pistazie Leckeres Dessert aus dem Nahen Osten Perfekt für Weihnachten Geburtstag Vatertag - Dessertkorb Geschenke (470 gr.)**BACK-LAVA**€19.87**0.0★**▲ 479%**](https://www.amazon.de/dp/B0H4DKCYRD) [**Gulluoglu Türkische Baklava sortiert 18 Stück (600 g) 5 Sortimente täglich frischer versand aus Istanbul**SINCE 1871 GÜLLÜOGLU**€29.87**4.1★**▲ 346%**](https://www.amazon.de/dp/B0BNHSR7SF) [**Gulluoglu Türkische Pistazien-Baklava 28 Stück - 1000 gr täglich frische lieferung aus Istanbul/Türkei**SINCE 1871 GÜLLÜOGLU**€40.76**3.8★**▲ 181%**](https://www.amazon.de/dp/B08DCJW9PT) [**Bens Garden Bundle: Aghati Petit Four Dose 1kg inkl Notizblock**Ben's Garden**€27.19**5.0★**▲ 127%**](https://www.amazon.de/dp/B0GNTPYXBK) [**Mughe Gourmet Premium Baklava Geschenkbox 750g Traditionelles Türkisches Gebäck (52 Stücke) in schwarzer Metalldose**MUGHE GOURMET**€36.50**4.5★**▲ 87%**](https://www.amazon.de/dp/B076KD9SWD)
**~~View all trending →~~**
## **What buyers say about baklava**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**54%
*“Soooo mega lecker”*
**Qualität insgesamt**9%
*“Top Qualität”*
**Süße**7%
*“Süssigkeit”*
**Geschenk Zweck**5%
*“Mughe Gourmet Sultan Pistazien Türkische Delight Süßigkeiten, elegante Geschenkdose”*
**Geschmack**5%
*“feine Geschmacksunterschiede”*
**Frische**4%
*“Gute frische Box”*
**Backen**3%
*“Leckeres Gebäck”*
**Knusprigkeit**3%
*“Sehr lecker und knusprig”*
**Lagertemperatur**3%
*“Kühl aufbewahren”*
**Preis-Leistungs-Verhältnis**3%
*“Guter Preis”*
### **What buyers complain about **
**Feucht/Trocken**29%
*“Ein wenig trocken”*
**Geschmack insgesamt**21%
*“Schmeckt leider alles andere als erwartet”*
**Qualität insgesamt**19%
*“Die Qualität ist schlecht”*
**Dicke**7%
*“Zu dünn”*
**Süße**7%
*“Süsses Gebäck mit tierischem Schmalzgeschmack - widerlich”*
**Geschmack**7%
*“Der Geschmack ist einfach nur widerlich”*
**beworben Vs Tatsächliches Produkt**5%
*“sieht in echt deutlich schlechter aus als beschrieben”*
**Textur/Konsistenz – insgesamt**5%
*“texture”*
## **Common questions**
- **Is baklava profitable to sell on Amazon Germany?**
- The niche generates €73K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the baklava niche?**
- 10 brands and 13 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in baklava?**
- Top complaints mined from reviews: Feucht/Trocken, Geschmack insgesamt, Qualität insgesamt. The return rate is 0.0%.
- **When does demand for baklava peak?**
- Demand peaks in Mar–Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the baklava niche?**
- Listings span €3.42–€54.07; the average listing price is €26.45 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.
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