---
title: "Backkakao — €128K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/backkakao"
last_updated: "2026-08-10T01:20:34.733Z"
locale: en
meta:
description: "Niche score 45/100 · €128K/yr market · 148K searches/yr · €14.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €128K/yr market · 148K searches/yr · €14.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Backkakao — €128K/yr Amazon DE Niche (2026) - Flapen"
---
# **backkakao**
**Skip it**
Soft demand (-54.8% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 0Conversion 66Competition 37Returns 100Price range 64Avg price 72Brand share 41Review moat 79Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****413.11**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****€14.63**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€2.03–€38.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€128K**
€128K/yr · 148K searches
**Growth**
**Bad****-54.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, backkakao is a €128K/yr Amazon Germany market (148K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **backkakao market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€88K–€117K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#153**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **61%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**14%**
- koawach22% - Alnatura22% - RUF17% - Dr. Oetker13% - Green Essence8% - vom-Achterhof5% - Open — no brand owns it (6 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — -54.8% search growth over the last 90 days.
5K4KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/backkakao/trend)
## **Top backkakao search terms**
- **backkakao**97K/yr-57.4%3.8% conv. - **backkakao ohne zucker**23K/yr-45.5%4.9% conv. - **back kakao**11K/yr-46.1%3.3% conv. - **backkakao bio**4K/yr-53.9%7.9% conv. - **kakao zum backen**6K/yr-62.4%4.0% conv. - **kakaopulver zum backen**4K/yr-57.3%2.5% conv. - **kakaopulver backen**3K/yr-65.5%3.3% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/backkakao/search-terms)
## **Top backkakao products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€13K20%€26K30%€39K40%€51K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alnatura Bio Kakao schwach entölt 125g**Alnatura**€3.45**4.7★284 rev](https://www.amazon.de/dp/B01M6BB18S) [2**koawach Bio Backkakao Kakaopulver versch. Größen. Ohne Koffeinzusatz vegan fairtrade. Ohne Zuckerzusatz & Aromen. Perfekt zum Backen Trinkschokolade. Wiederverschließbare Verpackung (500g)**koawach**€15.52**4.6★145 rev](https://www.amazon.de/dp/B0FRN2MXQM) [3**RUF Bio Kakaopulver ohne Zucker als Backkakao und Trinkschokolade glutenfrei vegan und ungesüßt 125g**RUF**€3.57**4.7★481 rev](https://www.amazon.de/dp/B09CQB6L53) [4**koawach Bio Backkakao Kakaopulver versch. Größen. Ohne Koffeinzusatz vegan fairtrade. Ohne Zuckerzusatz & Aromen. Perfekt zum Backen Trinkschokolade. Wiederverschließbare Verpackung (1kg)**koawach**€28.86**4.6★145 rev](https://www.amazon.de/dp/B0G5NM567L) [5**Dunkles Kakaopulver 1kg von Green Essence Kakao ohne Zucker Alkalisiert - 100% Backkakao ungesüßt fettreduziert 10% 12% Fett - ohne Konservierungsstoffe und Zusatzstoffe (1000g)**Green Essence**€17.88**4.1★33 rev](https://www.amazon.de/dp/B0CSSYQVRJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KoRo - Stark entöltes Fairtrade Kakaopulver 500 g - Vollmundiger Geschmack - Ohne Zuckerzusatz* - Ideal zum Backen und für Trinkschokolade**KoRo**€14.24**8 rev4mo ago](https://www.amazon.de/dp/B0GRYHSGRS) [**koawach Bio Backkakao Kakaopulver versch. Größen. Ohne Koffeinzusatz vegan fairtrade. Ohne Zuckerzusatz & Aromen. Perfekt zum Backen Trinkschokolade. Wiederverschließbare Verpackung (1kg)**koawach**€28.86**145 rev7mo ago](https://www.amazon.de/dp/B0G5NM567L) [**koawach Bio Backkakao Kakaopulver versch. Größen. Ohne Koffeinzusatz vegan fairtrade. Ohne Zuckerzusatz & Aromen. Perfekt zum Backen Trinkschokolade. Wiederverschließbare Verpackung (500g)**koawach**€15.52**145 rev10mo ago](https://www.amazon.de/dp/B0FRN2MXQM) [**1kg Kakaopulver natürlich ohne Zusätze Backkakao Heiße Schokolade Kakao Pulver Rohkakao Back Kakao Edel Kakao naturbelassen reines Kakaopulver 100% natürliches Kakaopulver ohne Zusätze**Hanse&Pepper Gewürzkontor**€24.55**103 rev1y ago](https://www.amazon.de/dp/B0DFWXG6D1) [**250g Kakaopulver 100% natürlich ohne Zusätze Backkakao Heiße Schokolade Kakao Pulver Rohkakao Edel Kakao naturbelassen reines Kakaopulver**Hanse&Pepper Gewürzkontor**€7.84**41 rev1y ago](https://www.amazon.de/dp/B0DFWZW2GY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KoRo - Stark entöltes Fairtrade Kakaopulver 500 g - Vollmundiger Geschmack - Ohne Zuckerzusatz* - Ideal zum Backen und für Trinkschokolade**KoRo**€14.24**4.7★**▲ 515%**](https://www.amazon.de/dp/B0GRYHSGRS) [**Dunkles Kakaopulver 1kg von Green Essence Kakao ohne Zucker Alkalisiert - 100% Backkakao ungesüßt fettreduziert 10% 12% Fett - ohne Konservierungsstoffe und Zusatzstoffe (1000g)**Green Essence**€17.88**4.1★**▲ 185%**](https://www.amazon.de/dp/B0CSSYQVRJ) [**Dr. Oetker Kakao zum Backen 11 x 100 g ohne Zuckerzuatz vollmundiges Aroma für köstliche Desserts Pudding & Trinkschokolade Backkakao für Schokoladen-Kuchen vegan**Dr. Oetker**€20.56**4.7★**▲ 164%**](https://www.amazon.de/dp/B003SNIRTC) [**koawach Bio Backkakao Kakaopulver versch. Größen. Ohne Koffeinzusatz vegan fairtrade. Ohne Zuckerzusatz & Aromen. Perfekt zum Backen Trinkschokolade. Wiederverschließbare Verpackung (1kg)**koawach**€28.86**4.6★**▲ 159%**](https://www.amazon.de/dp/B0G5NM567L) [**250g Kakaopulver 100% natürlich ohne Zusätze Backkakao Heiße Schokolade Kakao Pulver Rohkakao Edel Kakao naturbelassen reines Kakaopulver**Hanse&Pepper Gewürzkontor**€7.84**4.7★**▲ 38%**](https://www.amazon.de/dp/B0DFWZW2GY)
**~~View all trending →~~**
## **What buyers say about backkakao**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**28%
*“Schmeckt”*
**Qualität insgesamt**18%
*“Super Produkt”*
**Geschmack**14%
*“Super Kakao”*
**Backen**6%
*“Super Kakao”*
**Preis-Leistungs-Verhältnis**5%
*“Preis/Leistung super”*
**Süße**5%
*“Köstlicher Kakao”*
**Geruch**3%
*“super Aroma”*
**beworben Vs Tatsächliches Produkt**3%
*“Hält, was es verspricht”*
**Vegan/Biologisch**2%
*“Der leckerste bio Kakao überhaupt”*
**Löslichkeit**2%
*“Er löst sich gut in warmer Milch auf”*
### **What buyers complain about **
**Geschmack insgesamt**31%
*“Schmeckt nicht”*
**Geschmack**13%
*“wenig Kakaogeschmack”*
**Preis-Leistungs-Verhältnis**8%
*“im Rewe wesentlich günstiger”*
**beworben Vs Tatsächliches Produkt**5%
*“Angaben sind dürftig”*
**Würzigkeit**4%
*“Für mich zu herb”*
**Brock/Klump/Sammlung**3%
*“Der Kakao kam bei mir klumpig und mit Fasern bzw kleinen Ästchen drinne verunreinigt an”*
**Geruch**3%
*“keine geruch wie die anderne kakao anbieter”*
**Verdauungsstörungen**3%
*“verursacht Sodbrennen”*
**Kochanleitung**3%
*“schmelzen beim Backen”*
**Bitter**3%
*“Dieses Kakao Pulver ist vom Geschmack her sehr unangenehm Bitter”*
## **Common questions**
- **Is backkakao profitable to sell on Amazon Germany?**
- The niche generates €128K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -54.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the backkakao niche?**
- 12 brands and 32 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in backkakao?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- **What does it cost to enter the backkakao niche?**
- Listings span €2.03–€38.24; the average listing price is €14.63 (sweet spot $15–$100). The average incumbent carries 413 reviews — the moat a new listing must climb.
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