---
title: "Apfel — €93K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/apfel"
last_updated: "2026-08-10T06:06:41.400Z"
locale: en
meta:
description: "Niche score 49/100 · €93K/yr market · 134K searches/yr · €5.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €93K/yr market · 134K searches/yr · €5.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apfel — €93K/yr Amazon DE Niche (2026) - Flapen"
---
# **apfel**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 12Conversion 95Competition 59Returns 100Price range 52Avg price 16Brand share 8Review moat 96Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****78.64**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****€0.94–€30.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****€93K**
€93K/yr · 134K searches
**Avg price**
**Bad****€5.69**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-26.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, apfel is a €93K/yr Amazon Germany market (134K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apfel market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **€142K–€171K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **12%**
- **Out of stock**
- **22.9%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 94%
**Open market**
**2%**
- Generisch68% - Quast Meerrettich10% - tegut… Bio7% - Lamera7% - tegut…5% - tegut… Bio zum kleinen Preis2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/apfel/trend)
## **Top apfel search terms**
- **apfel**71K/yr-25.5%12.1% conv. - **äpfel**52K/yr-27.9%15.8% conv. - **apples**4K/yr-8.9%11.1% conv. - **äpfel frisch**7K/yr-46.2%3.1% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/apfel/search-terms)
## **Top apfel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€5K10%€9K15%€14K20%€19K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Demeter Äpfel Elstar im Beutel (1 kg)**Generisch**€3.34**4.3★56 rev](https://www.amazon.de/dp/B0DJFC27ZG) [2**Brandenburger Apfel Evelina Schale (1 kg)**Generisch**€2.89**4.1★11 rev](https://www.amazon.de/dp/B0G49YF67H) [3**Apfel Gala 1 Stk. (0.17 kg)**Generisch**€2.26**4.8★17 rev](https://www.amazon.de/dp/B0DJFBWZMM) [4**Apfel Granny Smith 1 Stk. (0.17 kg)**Generisch**€1.99**4.4★49 rev](https://www.amazon.de/dp/B0DHDB48F1) [5**Apfel Kanzi 1 Stk. (0.18 kg)**Generisch**€3.47**3.5★2 rev](https://www.amazon.de/dp/B0FDGSMZPB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brandenburger Apfel Evelina Schale (1 kg)**Generisch**€2.89**11 rev7mo ago](https://www.amazon.de/dp/B0G49YF67H) [**tegut Bio zum kleinen Preis Äpfel 0 5 kg**tegut… Bio zum kleinen Preis**€2.12**49 rev11mo ago](https://www.amazon.de/dp/B0CKXTHW9D) [**Apfel Golden Delicious 1 Stk. (0.17 kg)**Generisch**€2.27**5 rev12mo ago](https://www.amazon.de/dp/B0FHXZCYTH) [**Apfel Kanzi 1 Stk. (0.18 kg)**Generisch**€3.47**2 rev1y ago](https://www.amazon.de/dp/B0FDGSMZPB) [**Äpfel - Sorte: Red Prince | Süße 1. Klasse Äpfel aus dem Alten Land (2 5 kg)**Quast Meerrettich**€4.63**65 rev1y ago](https://www.amazon.de/dp/B0DPMSRD7D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brandenburger Apfel Evelina Schale (1 kg)**Generisch**€2.89**4.1★**▲ 109%**](https://www.amazon.de/dp/B0G49YF67H) [**Apfel Kanzi 1 Stk. (0.18 kg)**Generisch**€3.47**3.5★**▲ 86%**](https://www.amazon.de/dp/B0FDGSMZPB) [**Äpfel Wellant Allergikerapfel aus Deutschland/Bodensee saftig süßer Apfel 1-10 KG (5)**Lamera**€22.20**4.1★**▲ 74%**](https://www.amazon.de/dp/B0845P9Q7Q) [**Apfel Gala 1 Stk. (0.17 kg)**Generisch**€2.26**4.8★**▲ 58%**](https://www.amazon.de/dp/B0DJFBWZMM) [**Apfel Golden Delicious 1 Stk. (0.17 kg)**Generisch**€2.27**4.8★**▲ 26%**](https://www.amazon.de/dp/B0FHXZCYTH)
**~~View all trending →~~**
## **What buyers say about apfel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**34%
*“Schmecken super”*
**Geschmack**9%
*“Super Geschmack”*
**Qualität insgesamt**9%
*“Super Qualität”*
**Frische**6%
*“Bewährte Qualität, frische Lieferung”*
**Süße**5%
*“am besten ist natürlich selbst kochen weil hier einfach viel zu viel Zucker drin ist”*
**Vegan/Biologisch**5%
*“Da das Produkt vegan und in bewährter Bio-Qualität hergestellt wird, ist es eine verlässliche Wahl für eine bewusste Ernährung”*
**Allergien**4%
*“Allergiker geeignet”*
**beworben Vs Tatsächliches Produkt**4%
*“Beschreibung trifft voll”*
**Künstliche Süßstoffe**4%
*“Auch ohne Zuckerzusatz süß genug”*
**Natürliche Inhaltsstoffe**3%
*“Natural”*
### **What buyers complain about **
**Gesamtgröße**20%
*“Zu klein, Miniäpfel”*
**Geschmack insgesamt**13%
*“Wollte den Apfelmus mal ausprobieren leider nicht so mein Geschmack”*
**Preis-Leistungs-Verhältnis**12%
*“kostet Geld”*
**Geschmack**8%
*“und kein Aroma”*
**Qualität insgesamt**7%
*“Leider war die Qualität nicht wie ich es mir vorgestellt hatte”*
**Abgestanden/verfault/verwöhnt**4%
*“Die Pausen Äpfel sind als Snack nicht geeignet, da sie nicht reif sind”*
**Süße**3%
*“Leckeres Apfelmus, was nicht so süß ist, wie das aus dem Handel”*
**Farbe**3%
*“klein und nicht alle sind rötlich wie auf dem Bild”*
**Ernährungs Gehalt**2%
*“Als Pausensnack nicht geeignet”*
**Künstliche Süßstoffe**1%
*“Oft sind herkömmliche Apfelmuse viel zu süß, da Zucker zugesetzt ist – hier hat man das zum Glück nicht”*
## **Common questions**
- **Is apfel profitable to sell on Amazon Germany?**
- The niche generates €93K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the apfel niche?**
- 7 brands and 6 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in apfel?**
- Top complaints mined from reviews: Gesamtgröße, Geschmack insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- **When does demand for apfel peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the apfel niche?**
- Listings span €0.94–€30.28; the average listing price is €5.69 (sweet spot $15–$100). The average incumbent carries 79 reviews — the moat a new listing must climb.
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