---
title: "Amaranth — €78K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/amaranth"
last_updated: "2026-08-10T01:17:20.087Z"
locale: en
meta:
description: "Niche score 39/100 · €78K/yr market · 72K searches/yr · €6.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €78K/yr market · 72K searches/yr · €6.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amaranth — €78K/yr Amazon DE Niche (2026) - Flapen"
---
# **amaranth**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 15Conversion 98Competition 14Returns 100Price range 38Avg price 18Brand share 0Review moat 90Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****204.42**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€1.58–€23.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****€78K**
€78K/yr · 72K searches
**Avg price**
**Bad****€6.55**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-20.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, amaranth is a €78K/yr Amazon Germany market (72K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amaranth market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **€82K–€98K**
- units × avg price
- **Conversion rate**
- **16.6%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **17%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **209 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Alnatura87% - Spielberger4% - Clasen Bio4% - MÜSLI MÜHLE Kernig Kornig Knusprig3% - mynatura2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 42 weeks — -20.1% search growth over the last 90 days.
2K2KSpike '26Sep '25Nov '25Jan '26Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/amaranth/trend)
## **Top amaranth search terms**
- **hirseflocken**26K/yr-13.8%16.1% conv. - **quinoa gepufft**18K/yr-27.1%17.1% conv. - **gepuffter quinoa**7K/yr-26.9%17.7% conv. - **quinoa flocken**9K/yr-2.6%5.5% conv. - **hirseflocken bio**6K/yr-28.1%19.1% conv. - **quinoaflocken**5K/yr-19.8%4.7% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/amaranth/search-terms)
## **Top amaranth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€8K20%€16K30%€23K40%€31K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alnatura Bio Hirseflocken 500g**Alnatura**€2.50**4.3★271 rev](https://www.amazon.de/dp/B01M9GFFIE) [2**Alnatura Bio Quinoa gepufft 125g**Alnatura**€2.42**4.7★489 rev](https://www.amazon.de/dp/B01MCZ2IOB) [3**Alnatura Bio Amaranth gepufft 125g**Alnatura**€1.58**4.7★273 rev](https://www.amazon.de/dp/B01M5IUVE0) [4**3x CLASEN BIO Quinoa gepufft - von Natur aus vegan und glutenfrei für Müslis biologischer Anbau - 125 g**Clasen Bio**€10.87**4.5★25 rev](https://www.amazon.de/dp/B08TC9BMR8) [5**Alnatura Quinoaflocken 7er Pack (7 x 250 g)**Alnatura**€23.20**4.2★17 rev](https://www.amazon.de/dp/B07DJHK3KZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Müsli Mühle Bio Hirseflocken Superfood 1000g**MÜSLI MÜHLE Kernig Kornig Knusprig**€6.08**14 rev2y ago](https://www.amazon.de/dp/B0D5WC5SXR) [**Mynatura Bio Quinoaflocken I Quinoa I Müsliflocken I Müslibowl I Vegane Ernährung I Porridge Zutat I Südamerikanische Küche I Quinoaflakes I Im Beutel (1000g)**mynatura**€11.14**27 rev3y ago](https://www.amazon.de/dp/B0C3HQJB2J) [**3x CLASEN BIO Quinoa gepufft - von Natur aus vegan und glutenfrei für Müslis biologischer Anbau - 125 g**Clasen Bio**€10.87**25 rev5y ago](https://www.amazon.de/dp/B08TC9BMR8) [**Alnatura Bio Buchweizenflocken 350g**Alnatura**€2.45**445 rev6y ago](https://www.amazon.de/dp/B082DNWVTZ) [**Hirseflocken glutenfrei kbA 1 x 250 g**Spielberger**€6.16**44 rev7y ago](https://www.amazon.de/dp/B07RS5F269)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3x CLASEN BIO Quinoa gepufft - von Natur aus vegan und glutenfrei für Müslis biologischer Anbau - 125 g**Clasen Bio**€10.87**4.5★**▲ 108%**](https://www.amazon.de/dp/B08TC9BMR8) [**Alnatura Bio Quinoa 500g**Alnatura**€3.65**4.7★**▲ 48%**](https://www.amazon.de/dp/B07JBXHN5Y) [**Hirseflocken glutenfrei kbA 1 x 250 g**Spielberger**€6.16**4.1★**▲ 30%**](https://www.amazon.de/dp/B07RS5F269) [**Alnatura Bio Quinoa gepufft 125g**Alnatura**€2.42**4.7★**▲ 20%**](https://www.amazon.de/dp/B01MCZ2IOB) [**Alnatura Bio Dinkel gepufft 200g**Alnatura**€1.86**4.7★**— 9%**](https://www.amazon.de/dp/B01M3VDMU9)
**~~View all trending →~~**
## **What buyers say about amaranth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**24%
*“Super Produkt”*
**Geschmack insgesamt**23%
*“Schmeckt”*
**Preis-Leistungs-Verhältnis**7%
*“Preis & Leistung sind gut”*
**Ernährungs Gehalt**6%
*“Gutes Basismüsli”*
**Geschmack**6%
*“Geschmacklich gut”*
**Gesundheitliche Vorteile – insgesamt**6%
*“Lecker und gesund”*
**Süße**6%
*“schmeckt fein süßlich - nicht zu lange gebrannt - meine Empfehlung!!!”*
**Vegan/Biologisch**5%
*“Alnatura Bio Quinoa, 500g Alnatura Bio Quinoa, 500g. Bestens”*
**Weiches Gefühl**2%
*“Schön nussig”*
**beworben Vs Tatsächliches Produkt**2%
*“Wie angepriesen”*
### **What buyers complain about **
**Abgestanden/verfault/verwöhnt**23%
*“Ranzig ungenießbar”*
**Geschmack insgesamt**14%
*“Nicht mein Geschmack”*
**Lagertemperatur**14%
*“Falsch gelagert”*
**Geruch**9%
*“Einziges Manko ist der leicht seltsame Geruch”*
**Geschmack**9%
*“Nicht mein Geschmack”*
**Hartes Gefühl**5%
*“Leider waren unsere Hirseflocken extrem hart und ranzig”*
**Verdauungsstörungen**5%
*“unser Baby hatte starke Bauchschmerzen”*
**Textur/Konsistenz – insgesamt**5%
*“Hat irgendwie eine schleimige Konsistenz, ähnlich wie Froschlaich”*
**Feucht/Trocken**5%
*“der war irgendwie trocken.”*
**Bitter**5%
*“Schmecken alt, ranzig und bitter”*
## **Common questions**
- **Is amaranth profitable to sell on Amazon Germany?**
- The niche generates €78K/yr across 12 tracked products. 90-day search growth is -20.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the amaranth niche?**
- 5 brands and 13 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amaranth?**
- Top complaints mined from reviews: Abgestanden/verfault/verwöhnt, Geschmack insgesamt, Lagertemperatur. The return rate is 0.0%.
- **What does it cost to enter the amaranth niche?**
- Listings span €1.58–€23.20; the average listing price is €6.55 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.
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