---
title: "Zwilling Schere — €162K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/zwilling-schere"
last_updated: "2026-08-10T06:10:12.937Z"
locale: en
meta:
description: "Niche score 41/100 · €162K/yr market · 63K searches/yr · €25.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €162K/yr market · 63K searches/yr · €25.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zwilling Schere — €162K/yr Amazon DE Niche (2026) - Flapen"
---
# **zwilling schere**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 22Conversion 88Competition 19Returns 97Price range 81Avg price 95Brand share 0Review moat 25Quality gap 17
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€25.12**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****€5.44–€58.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€162K**
€162K/yr · 63K searches
**Review moat**
**Bad****4,441.38**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, zwilling schere is a €162K/yr Amazon Germany market (63K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zwilling schere market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **€151K–€201K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#125**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **69%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**87**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- ZWILLING57% - Zwilling25% - WMF15% - Victorinox3% - Open — no brand owns it (0%)
## **Top zwilling schere search terms**
- **zwilling schere**21K/yr-11.6%8.0% conv. - **küchenschere zwilling**11K/yr+8.8%14.1% conv. - **schere zwilling**8K/yr-11.3%9.3% conv. - **zwilling küchenschere**6K/yr+1.9%12.8% conv. - **haushaltsschere zwilling**4K/yr-2.0%14.0% conv. - **zwilling haushaltsschere**4K/yr-11.1%11.9% conv. - **zwilling schere küche**3K/yr+5.2%11.2% conv. - **schere zwilling küchenschere**3K/yr-2.3%17.5% conv. - **zwilling vielzweckschere**3K/yr-50.2%6.8% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/zwilling-schere/search-terms)
## **Top zwilling schere products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€16K20%€32K30%€48K40%€65K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZWILLING Twin L Vielzweckschere 20cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz**ZWILLING**€15.45**4.7★949 rev](https://www.amazon.de/dp/B09S6C4D19) [2**ZWILLING Twin L Vielzweckschere 20cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz**Zwilling**€16.55**4.8★5,657 rev](https://www.amazon.de/dp/B00008WUU8) [3**WMF Touch Küchenschere 21 cm Haushaltsschere mit Sägeschliff Schere Küche Cromargan Edelstahl Softgriff schwarz**WMF**€5.44**4.7★16,025 rev](https://www.amazon.de/dp/B00J5MOOXI) [4**ZWILLING Vielzweckschere 20 cm Für Rechts- und Linkshänder Rostfreier Edelstahl Made in Germany Silber**ZWILLING**€58.72**4.8★1,613 rev](https://www.amazon.de/dp/B005PXZKCA) [5**ZWILLING Twin L Vielzweckschere 23cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz**ZWILLING**€20.11**4.8★1,286 rev](https://www.amazon.de/dp/B009DGPVEM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZWILLING Twin Select Haushaltsschere - Schere Küchenschere aus rostfreiem Stahl in zeitlos-puristischem Design 18 cm Silber matt**ZWILLING**€33.68**177 rev2y ago](https://www.amazon.de/dp/B0CLVFS7Z2) [**ZWILLING Twin Select Haushaltsschere - Schere Küchenschere aus rostfreiem Edelstahl in zeitlos-puristischem Design 13 cm Silber matt**ZWILLING**€27.41**177 rev2y ago](https://www.amazon.de/dp/B0CLVH3Q3W) [**ZWILLING Twin L Vielzweckschere 20cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz**ZWILLING**€15.45**949 rev4y ago](https://www.amazon.de/dp/B09S6C4D19) [**ZWILLING Vielzweckschere Universalschere Länge: 20 cm Rostfreier Spezialstahl Küchenhilfe Schwarz**ZWILLING**€29.16**762 rev11y ago](https://www.amazon.de/dp/B00TYKAM6Y) [**WMF Touch Küchenschere 21 cm Haushaltsschere mit Sägeschliff Schere Küche Cromargan Edelstahl Softgriff schwarz**WMF**€5.44**16,025 rev12y ago](https://www.amazon.de/dp/B00J5MOOXI)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZWILLING Twin Select Haushaltsschere - Schere Küchenschere aus rostfreiem Edelstahl in zeitlos-puristischem Design 13 cm Silber matt**ZWILLING**€27.41**4.6★**▲ 94%**](https://www.amazon.de/dp/B0CLVH3Q3W) [**ZWILLING Twin L Vielzweckschere 23cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz**ZWILLING**€20.11**4.8★**▲ 25%**](https://www.amazon.de/dp/B009DGPVEM) [**WMF Touch Küchenschere 21 cm Haushaltsschere mit Sägeschliff Schere Küche Cromargan Edelstahl Softgriff schwarz**WMF**€5.44**4.7★**▲ 19%**](https://www.amazon.de/dp/B00J5MOOXI) [**WMF Küchenschere 21 cm Haushaltsschere mit Sägeschliff Schere Küche Edelstahl Kunststoffgriff Universalschere mit Flaschenöffner**WMF**€10.62**4.7★**▲ 17%**](https://www.amazon.de/dp/B000F5X6SS) [**ZWILLING Twin L Vielzweckschere 20cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz**Zwilling**€16.55**4.8★**▲ 15%**](https://www.amazon.de/dp/B00008WUU8)
**~~View all trending →~~**
## **Common questions**
- **Is zwilling schere profitable to sell on Amazon Germany?**
- The niche generates €162K/yr across 13 tracked products. 90-day search growth is -6.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the zwilling schere niche?**
- 4 brands and 87 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the zwilling schere niche?**
- Listings span €5.44–€58.72; the average listing price is €25.12 (sweet spot $15–$100). The average incumbent carries 4,441 reviews — the moat a new listing must climb.
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