---
title: "Trend — zirkus - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/zirkus/trend"
last_updated: "2026-08-10T12:32:53.866Z"
locale: en
meta:
  description: "Niche score 54/100 · €42K/yr market · 162K searches/yr · €19.40 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · €42K/yr market · 162K searches/yr · €19.40 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — zirkus - Flapen"
---

# **zirkus**

**Worth a look**

Shows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($42K/yr) keeps it on the watch list.

Market size 11Growth 25Conversion 17Competition 89Returns 93Price range 30Avg price 86Brand share 95Review moat 77Quality gap 53

**Brand share**

**Great****40%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Avg price**

**Great****€19.40**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****468.68**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****€3.08–€283.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-0.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****€42K**

€42K/yr · 162K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend