---
title: "Yankee Candles Herbst — €22K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/yankee-candles-herbst"
last_updated: "2026-08-10T04:07:50.454Z"
locale: en
meta:
description: "Niche score 32/100 · €22K/yr market · 38K searches/yr · €25.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · €22K/yr market · 38K searches/yr · €25.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yankee Candles Herbst — €22K/yr Amazon DE Niche (2026) - Flapen"
---
# **yankee candles herbst**
**Skip it**
Soft demand (-79.3% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 29Competition 17Returns 92Price range 95Avg price 95Brand share 0Review moat 35Quality gap 57
**Avg price**
**Incredible****€25.20**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****€17.51–€34.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,007.13**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****€22K**
€22K/yr · 38K searches
**Growth**
**Bad****-79.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, yankee candles herbst is a €22K/yr Amazon Germany market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 32/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yankee candles herbst market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **€19K–€25K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#1,193**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **38%**
- **Out of stock**
- **14.8%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **209 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Yankee Candle83% - Candle-Brothers9% - Village Candle8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — -79.3% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 119.6×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/yankee-candles-herbst/trend)
## **Top yankee candles herbst search terms**
- **yankee candles herbst**19K/yr-74.0%1.8% conv. - **yankee candle autumn**3K/yr-78.8%1.7% conv. - **yankee candles autumn**4K/yr-79.0%1.1% conv. - **yankee candle pumpkin**4K/yr-85.4%0.7% conv. - **yankee candles pumpkin**4K/yr-89.0%0.0% conv. - **yankee candle herbst**4K/yr+188.6%1.0% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/yankee-candles-herbst/search-terms)
## **Top yankee candles herbst products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€2K20%€4K30%€7K40%€9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Duftkerze im Glas (groß) | Autumn Wreath | Kerze mit langer Brenndauer bis zu 150 Stunden | Perfekte Geschenke für Frauen**Yankee Candle**€18.71**4.7★299 rev](https://www.amazon.de/dp/B0FB43L6ZQ) [2**Yankee Candle Duftkerze im Glas (groß) GOLDEN PUMPKIN - Signature Kerze Herbstkollektion 2025 mit Brenndauer bis zu 90 Stunden**Yankee Candle**€34.50**4.8★9 rev](https://www.amazon.de/dp/B0FKNH7N4Y) [3**Yankee Candle Autumn Sunset Duftkerze Glas Gelb 10.7 cm Groß**Yankee Candle**€26.64**4.5★641 rev](https://www.amazon.de/dp/B0995DKY8N) [4**Candle-Brothers Große Duftkerze im Glas mit Deckel | Pumpkin Caramel Latte | Duftkerze Kürbis | Kerze 2 Docht | Kerze lange Brenndauer | Geschenk für Frauen**Candle-Brothers**€17.51**4.3★96 rev](https://www.amazon.de/dp/B0CNCKX1VH) [5**Yankee Candle Duftkerze im Glas (groß) | Cinnamon Stick | Kerze mit langer Brenndauer bis zu 150 Stunden | Perfekte Geschenke für Frauen**Yankee Candle**€20.54**4.4★19,525 rev](https://www.amazon.de/dp/B004QOKYCU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Duftkerze im Glas (groß) GOLDEN PUMPKIN - Signature Kerze Herbstkollektion 2025 mit Brenndauer bis zu 90 Stunden**Yankee Candle**€34.50**9 rev11mo ago](https://www.amazon.de/dp/B0FKNH7N4Y) [**Yankee Candle Duftkerze im Glas (groß) | Autumn Wreath | Kerze mit langer Brenndauer bis zu 150 Stunden | Perfekte Geschenke für Frauen**Yankee Candle**€18.71**299 rev1y ago](https://www.amazon.de/dp/B0FB43L6ZQ) [**Candle-Brothers Große Duftkerze im Glas mit Deckel | Pumpkin Caramel Latte | Duftkerze Kürbis | Kerze 2 Docht | Kerze lange Brenndauer | Geschenk für Frauen**Candle-Brothers**€17.51**96 rev2y ago](https://www.amazon.de/dp/B0CNCKX1VH) [**Yankee Candle Autumn Daydream großes Glas**Yankee Candle**€31.77**16 rev3y ago](https://www.amazon.de/dp/B0BXXM2QQ2) [**Yankee Candle Autumn Daydream Duftkerze im Glas groß**Yankee Candle**€25.77**5 rev3y ago](https://www.amazon.de/dp/B0BXXMLFRD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Village Candle Warm Apple Pie 26 oz Kerze rot Large**Village Candle**€26.19**4.5★**▲ 92%**](https://www.amazon.de/dp/B0038WVR6I) [**Yankee Candle Duftkerze im Glas (groß) | Autumn Wreath | Kerze mit langer Brenndauer bis zu 150 Stunden | Perfekte Geschenke für Frauen**Yankee Candle**€18.71**4.7★**▲ 47%**](https://www.amazon.de/dp/B0FB43L6ZQ) [**Yankee Candle Duftkerze im Glas (groß) GOLDEN PUMPKIN - Signature Kerze Herbstkollektion 2025 mit Brenndauer bis zu 90 Stunden**Yankee Candle**€34.50**4.8★**▲ 38%**](https://www.amazon.de/dp/B0FKNH7N4Y) [**Yankee Candle Autumn Daydream Duftkerze im Glas groß**Yankee Candle**€25.77**3.9★**▲ 35%**](https://www.amazon.de/dp/B0BXXMLFRD) [**Yankee Candle Duftkerze im Glas (groß) | Cinnamon Stick | Kerze mit langer Brenndauer bis zu 150 Stunden | Perfekte Geschenke für Frauen**Yankee Candle**€20.54**4.4★**— 7%**](https://www.amazon.de/dp/B004QOKYCU)
**~~View all trending →~~**
## **What buyers say about yankee candles herbst**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**75%
*“Super leckerer Duft”*
**Haltbarkeit**5%
*“Hält sehr lange”*
**Design insgesamt**4%
*“+ edles Design”*
**Komfort insgesamt**3%
*“gemütlich, ohne zu aufdringlich zu sein”*
**Preis-Leistungs-Verhältnis**2%
*“Preis-Leistung ist KLASSE”*
**beworben Vs Tatsächliches Produkt**2%
*“Genau richtig”*
**Helligkeit/Glanz/Glühen**1%
*“Gerade an kühlen Tagen schafft die Kerze eine besonders behagliche Stimmung”*
**Wärme**1%
*“gemütlich, ohne zu aufdringlich zu sein.”*
**Gesamtgröße**1%
*“passt gut in jede Einrichtung”*
### **What buyers complain about **
**Geruch**36%
*“Zu süßer Duft -”*
**Preis-Leistungs-Verhältnis**14%
*“Absolut keine Kaufempfehlung für den Preis”*
**Entflammbar**14%
*“Die Kerze ist gerade mal zur Hälfte abgebrannt”*
**Rost/Korrodieren**7%
*“Ich finde die Kerze rust etwas arg”*
**Stärke**7%
*“viel zu stark”*
**Qualität insgesamt**7%
*“Roh leider garnicht so gut wie erhofft”*
### **Top return reasons **
**Geruch**33%
**Defekt Material/Teile**22%
**Funktionalität insgesamt**22%
**Temperaturkontrolle**11%
**Produktzustand**6%
**Geschenk Zweck**6%
## **Common questions**
- **Is yankee candles herbst profitable to sell on Amazon Germany?**
- The niche generates €22K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -79.3%. Flapen's verdict: Skip it (32/100).
- **How competitive is the yankee candles herbst niche?**
- 3 brands and 33 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in yankee candles herbst?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Entflammbar. The return rate is 1.1%.
- **When does demand for yankee candles herbst peak?**
- Demand peaks in Sep–Oct; the busiest month runs 119.6× the quietest.
- **What does it cost to enter the yankee candles herbst niche?**
- Listings span €17.51–€34.50; the average listing price is €25.20 (sweet spot $15–$100). The average incumbent carries 3,007 reviews — the moat a new listing must climb.
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