---
title: "Wolldecke Schurwolle — €19K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/wolldecke-schurwolle"
last_updated: "2026-08-10T16:26:11.849Z"
locale: en
meta:
description: "Niche score 38/100 · €19K/yr market · 155K searches/yr · €56.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · €19K/yr market · 155K searches/yr · €56.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wolldecke Schurwolle — €19K/yr Amazon DE Niche (2026) - Flapen"
---
# **wolldecke schurwolle**
**Skip it**
Soft demand (-49.0% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 1Conversion 3Competition 63Returns 73Price range 66Avg price 91Brand share 62Review moat 40Quality gap 42
**Avg price**
**Great****€56.17**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****€18.48–€141.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,539.41**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****€19K**
€19K/yr · 155K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-49.0%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, wolldecke schurwolle is a €19K/yr Amazon Germany market (155K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wolldecke schurwolle market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **€42K–€56K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#244**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **71%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**68%**
Top 20: 96%
**Top-5 click share**
**47%**
Top 20: 82%
**Open market**
**29%**
- ACUSHLA23% - Wool & Home15% - STTS International12% - Alpenwolle11% - Arcturus7% - REDCAMP4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -49.0% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/wolldecke-schurwolle/trend)
## **Top wolldecke schurwolle search terms**
- **wolldecke schurwolle**20K/yr-64.6%0.3% conv. - **merino decke**19K/yr-42.6%0.5% conv. - **schurwolldecke**17K/yr-43.1%0.3% conv. - **schafwolldecke**20K/yr-56.7%0.4% conv. - **merino wolldecke**14K/yr-24.0%0.3% conv. - **decke wolle**15K/yr-52.2%0.3% conv. - **decke merinowolle**7K/yr-25.1%0.5% conv. - **merinowolle decke**7K/yr-30.4%0.1% conv. - **schurwolle decke**7K/yr-44.9%0.1% conv. - **dralon decke**4K/yr-36.0%0.1% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/wolldecke-schurwolle/search-terms)
## **Top wolldecke schurwolle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€7668%€2K12%€2K16%€3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ACUSHLA MerinoWolle Wolldecke warm Decke Campingdecke Kuscheldecke 160x 200 cm (Wolle) Militärische (Olive)**ACUSHLA**€33.70**4.3★2,471 rev](https://www.amazon.de/dp/B09ZQLT2M6) [2**ACUSHLA MerinoWolle Wolldecke warm Decke Campingdecke Kuscheldecke 160x 200 cm (Wolle) Militärische (Grau)**ACUSHLA**€32.76**4.3★2,471 rev](https://www.amazon.de/dp/B09ZQKX3SD) [3**Wolldecke Lama Alpaca 20% Alpaca Wolle 80% Merino Wolle Schurwolldecke (140x200)**Alpenwolle**€78.52**4.4★890 rev](https://www.amazon.de/dp/B00NWBLHVK) [4**Wool & Home Merino Wolldecke 140x200 cm Kuscheldecke aus 100% Merinowolle Einfarbig Grau Gewicht 500 g/m Atmungsaktiv und Langlebig**Wool & Home**€70.15**4.4★90 rev](https://www.amazon.de/dp/B0FR7RKXBG) [5**STTS International Wolldecke 100% Schurwolle Wohndecke in versch. Farben 140 x 200 cm Tagesdecke Schurwolldecke Woll-Plaid Tirol (Grau-Senf (Double face) 140 x 200 cm)**STTS International**€32.89**4.6★520 rev](https://www.amazon.de/dp/B091N974VF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**REDCAMP Wolldecke Warme und Dicke 80% Schafwolle Campingdecke-Kaltes Wetter Ideal für draußen Camping Stadion Winddichte Decke Picknicks Reisen und Heimnutzung maschinenwaschbar Grau(220x160)**REDCAMP**€32.77**14 rev7mo ago](https://www.amazon.de/dp/B0G41WKK71) [**Wool & Home Merino Wolldecke 140x200 cm Kuscheldecke aus 100% Merinowolle Einfarbig Grau Gewicht 500 g/m Atmungsaktiv und Langlebig**Wool & Home**€70.15**90 rev10mo ago](https://www.amazon.de/dp/B0FR7RKXBG) [**Wool & Home Merino Wolldecke 140x200 cm Kuscheldecke aus 100% Merinowolle Muster Beige Teddy Gewicht 500 g/m Atmungsaktiv und Langlebig**Wool & Home**€67.37**90 rev10mo ago](https://www.amazon.de/dp/B0FR78B7R2) [**Wool & Home Merino Wolldecke 140x200 cm Kuscheldecke aus 100% Merinowolle Muster Karo Gewicht 500 g/m Atmungsaktiv und Langlebig**Wool & Home**€67.56**90 rev10mo ago](https://www.amazon.de/dp/B0FQM25YYC) [**Molithe 100% Wolldecke 122 x 157 cm warm dick waschbar militärische Wolldecke ideal für Camping im Freien Sportveranstaltungen Überlebenssets**Molithe**€36.64**1,824 rev1y ago](https://www.amazon.de/dp/B0DCK7K22V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Best Wool Merino Wolldecke Schurwolle 160x200 cm - Kuscheldecke aus 100% Merino Schafwolle - Groß und Flauschige Decke Wolle - Gewicht 500g/m2 - Atmungsaktives Material**Best Wool**€70.94**4.4★**▲ 428%**](https://www.amazon.de/dp/B0BDFTLVQV) [**REDCAMP Wolldecke Warme und Dicke 80% Schafwolle Campingdecke-Kaltes Wetter Ideal für draußen Camping Stadion Winddichte Decke Picknicks Reisen und Heimnutzung maschinenwaschbar Grau(220x160)**REDCAMP**€32.77**4.6★**▲ 413%**](https://www.amazon.de/dp/B0G41WKK71) [**Wolldecke Schurwolldecke Gewichtsdecke Beschwerte Decke aus 100% Merino (BEIGE 160 x 200)**Merino Wool**€77.08**4.3★**▲ 383%**](https://www.amazon.de/dp/B096KPXJ68) [**Drobė HOME Wolldecke aus 100% Reine Merinowolle 140x200cm Beige/Beige I Weicher Einfarbige Decke aus Schurwolle mit Fischgrätenmuster und Fransen I Perfekt als Überwurf Sofadecke Tagesdecke**Drobė HOME**€70.59**4.4★**▲ 369%**](https://www.amazon.de/dp/B0DFCC537X) [**LYHome Merino Decke - Kuscheldecke Tagesdecke Sofa Wolldecke Blanket Überwurfdecke Sofadecke Wohndecke Flauschige Couchdecke Merinodecke Flauschig Warm Plaid 140x200 cm Grau - Hellgrau Doppelseitig**LYHome**€41.53**4.4★**▲ 231%**](https://www.amazon.de/dp/B08FT63V5W)
**~~View all trending →~~**
## **What buyers say about wolldecke schurwolle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wärme**25%
*“warm”*
**Weiches Gefühl**20%
*“Sieht auch ganz nice aus”*
**Qualität insgesamt**14%
*“Super Qualität”*
**Komfort insgesamt**5%
*“Super kuschelig”*
**Preis-Leistungs-Verhältnis**4%
*“Preis Leistung ist fair”*
**beworben Vs Tatsächliches Produkt**3%
*“Macht was sie soll”*
**Gewicht leicht**3%
*“Warm leicht”*
**Flaumigkeit**2%
*“Super Kuscheldecke”*
**Gesamtgröße**2%
*“Passt perfekt”*
**Materialqualität**2%
*“Super Material und warm”*
### **What buyers complain about **
**Dicke**11%
*“Recht dünn”*
**Geruch**9%
*“Natur stinkende Decke”*
**Qualität insgesamt**8%
*“Qualität nicht so überzeugend”*
**Gesamtgröße**5%
*“Die Decke ist klein”*
**Waschechtheit**5%
*“Nicht waschbar”*
**Haltbarkeit**5%
*“nicht haltbar”*
**beworben Vs Tatsächliches Produkt**4%
*“Nicht annähernd das Produkt auf den Bildern”*
**Preis-Leistungs-Verhältnis**4%
*“teuer”*
**Wärme**4%
*“Kuschelig ja, wirklich warm nein”*
**Heizung**3%
*“Noch garnicht richtig zugedeckt,merkt man wie es warm wird”*
### **Top return reasons **
**Farbe**21%
**Dünn**11%
**Materialqualität**10%
**Qualität insgesamt**9%
**Gesamtgröße**9%
**Geruch**9%
**beworben Vs Tatsächliches Produkt**5%
**Wärme**4%
**Dicke**3%
**Kratzfestigkeit**3%
## **Common questions**
- **Is wolldecke schurwolle profitable to sell on Amazon Germany?**
- The niche generates €19K/yr across 41 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -49.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the wolldecke schurwolle niche?**
- 26 brands and 45 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in wolldecke schurwolle?**
- Top complaints mined from reviews: Dicke, Geruch, Qualität insgesamt. The return rate is 2.1%.
- **When does demand for wolldecke schurwolle peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the wolldecke schurwolle niche?**
- Listings span €18.48–€141.76; the average listing price is €56.17 (sweet spot $15–$100). The average incumbent carries 2,539 reviews — the moat a new listing must climb.
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