---
title: "Search terms — wo alles begann - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/wo-alles-begann/search-terms"
last_updated: "2026-08-10T20:42:44.614Z"
locale: en
meta:
  description: "Niche score 39/100 · €2K/yr market · 70K searches/yr · €20.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · €2K/yr market · 70K searches/yr · €20.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — wo alles begann - Flapen"
---

# **wo alles begann**

**Skip it**

Soft demand (-64.8% this quarter) — this niche doesn't clear our bar today.

Market size 1Growth 0Conversion 2Competition 36Returns 99Price range 66Avg price 88Brand share 42Review moat 83Quality gap 75

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****€20.16**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****331.86**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****€6.45–€31.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****€2K**

€2K/yr · 70K searches

**Growth**

**Bad****-64.8%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms