---
title: "Washi Tape — €164K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/washi-tape"
last_updated: "2026-08-10T10:33:27.701Z"
locale: en
meta:
description: "Niche score 51/100 · €164K/yr market · 613K searches/yr. Prices mostly outside the sweet spot ($3.38–$12.60) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €164K/yr market · 613K searches/yr. Prices mostly outside the sweet spot ($3.38–$12.60) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Washi Tape — €164K/yr Amazon DE Niche (2026) - Flapen"
---
# **washi tape**
**Worth a look**
Shows low returns (0.5%), but prices mostly outside the sweet spot ($3.38–$12.60) keeps it on the watch list.
Market size 34Growth 17Conversion 44Competition 75Returns 98Price range 0Avg price 21Brand share 73Review moat 78Quality gap 57
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****446.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€164K**
€164K/yr · 613K searches
**Avg price**
**Bad****€7.69**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-16.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****€3.38–€12.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, washi tape is a €164K/yr Amazon Germany market (613K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **washi tape market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **€154K–€192K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#135**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**61%**
Top 20: 99%
**Top-5 click share**
**40%**
Top 20: 84%
**Open market**
**33%**
- YUBX26% - IEEBEE12% - Forwaarss8% - Moosono8% - Tikplus7% - Feelava6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.
20K15KHoliday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/washi-tape/trend)
## **Top washi tape search terms**
- **washi tape**468K/yr-13.1%2.7% conv. - **washi tape kinder**33K/yr-10.3%4.1% conv. - **washi tape set**33K/yr-49.9%1.8% conv. - **washitape**20K/yr-23.3%4.1% conv. - **washi**10K/yr-3.3%0.3% conv. - **washi tape breit**6K/yr-3.5%0.2% conv. - **washitapes**5K/yr+4.7%4.7% conv. - **deko klebeband**7K/yr-13.5%0.7% conv. - **washi tape vintage**9K/yr-44.2%1.0% conv. - **washi tape blumen**5K/yr-10.4%0.9% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/washi-tape/search-terms)
## **Top washi tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€5K6%€10K9%€15K12%€20K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IEEBEE 55 Rollen Washi Tape Set - Dekoratives Masking Tape Farbige Klebebandmuster Klebebänder für Journaling Supplies Diy Crafts Scrapbooking Junk Journal Supplies**IEEBEE**€12.60**4.6★20 rev](https://www.amazon.de/dp/B0FYPGSPKY) [2**20 Rollen Washi Tape Set Regenbogen Masking Tape Dekorative Washi Tape Kinder Klebeband Bunt für Scrapbooking Handwerk Und Bullet Journals (5m x 15mm/Rollen)**Moosono**€6.86**4.4★155 rev](https://www.amazon.de/dp/B0CHJN1PSG) [3**YUBX 60 Rollen Grundmuster Washi Tape Set Kreative Dünn Masking Tape Dekorative Bänder für Kunst DIY Handwerk Bullet Journals Planer Scrapbooking Verpackung (Bygone Days)**YUBX**€11.72**4.3★106 rev](https://www.amazon.de/dp/B0G2BPJGV7) [4**20 Rollen Washi Tape Set Regenbogenfarben Masking Tape Dekorative Washi Tape Kinder Beschreibbar Klebeband Bunt für Planer Scrapbook Bullet Journals DIY Handwerk Verpackung (5m x 15mm/Rollen)**Tikplus**€6.69**4.6★84 rev](https://www.amazon.de/dp/B0DDH62TJ3) [5**Washi Tape 12 Rollen Washi Klebeband Set Dekoratives Washi-Tape Niedliche Goldfolie Blume Dekorative Masking Tape für DIY Art & Crafts 15mm x 3m**Feelava**€7.55**4.5★457 rev](https://www.amazon.de/dp/B0897QQXXM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YUBX 10 Rollen Leuchtende Vollfarben Washi Tape Set Regenbogen Masking Tape Dekorative Washi Tape Kinder Klebeband Bunt für Heimwerker Dekoratives Handwerk Geschenkverpackung Scrapbook**YUBX**€5.75**27 rev7mo ago](https://www.amazon.de/dp/B0G3GG6MX5) [**YUBX 60 Rollen Grundmuster Washi Tape Set Kreative Dünn Masking Tape Dekorative Bänder für Kunst DIY Handwerk Bullet Journals Planer Scrapbooking Verpackung (Bygone Days)**YUBX**€11.72**106 rev7mo ago](https://www.amazon.de/dp/B0G2BPJGV7) [**IEEBEE 55 Rollen Washi Tape Set - Dekoratives Masking Tape Farbige Klebebandmuster Klebebänder für Journaling Supplies Diy Crafts Scrapbooking Junk Journal Supplies**IEEBEE**€12.60**20 rev8mo ago](https://www.amazon.de/dp/B0FYPGSPKY) [**JusArt Künstlerklebeband für Aquarellpapier 12 7 mm breit 61 m lang weißes Klebeband zum Abkleben Zeichnen und Malen säurefrei schwach klebend**JusArt**€5.66**1,197 rev10mo ago](https://www.amazon.de/dp/B0F31ZJSDS) [**bomichi 32 Rollen Vintage Washi Tape Set - Retro Dekor Klebeband mit Altzeitung Briefmarken & Blumen Motiven für Scrapbooking Bullet Journal Junk Journal DIY Tagebuch & Geschenk Dekoration**bomichi**€10.88**50 rev12mo ago](https://www.amazon.de/dp/B0FHPF6Z65)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mr. Pen- Washi Tape Set 21 Rolls Decorative Cute Floral Washi Tape for Bible Journaling Bullet Journal Supplies**Mr. Pen**€3.38**4.6★**▲ 222%**](https://www.amazon.de/dp/B08L5PB8N6) [**YUBX 10 Rollen Leuchtende Vollfarben Washi Tape Set Regenbogen Masking Tape Dekorative Washi Tape Kinder Klebeband Bunt für Heimwerker Dekoratives Handwerk Geschenkverpackung Scrapbook**YUBX**€5.75**4.2★**▲ 197%**](https://www.amazon.de/dp/B0G3GG6MX5) [**YUBX 60 Rollen Grundmuster Washi Tape Set Kreative Dünn Masking Tape Dekorative Bänder für Kunst DIY Handwerk Bullet Journals Planer Scrapbooking Verpackung (Bygone Days)**YUBX**€11.72**4.3★**▲ 126%**](https://www.amazon.de/dp/B0G2BPJGV7) [**IEEBEE 55 Rollen Washi Tape Set - Dekoratives Masking Tape Farbige Klebebandmuster Klebebänder für Journaling Supplies Diy Crafts Scrapbooking Junk Journal Supplies**IEEBEE**€12.60**4.6★**▲ 125%**](https://www.amazon.de/dp/B0FYPGSPKY) [**JusArt Künstlerklebeband für Aquarellpapier 12 7 mm breit 61 m lang weißes Klebeband zum Abkleben Zeichnen und Malen säurefrei schwach klebend**JusArt**€5.66**4.3★**▲ 90%**](https://www.amazon.de/dp/B0F31ZJSDS)
**~~View all trending →~~**
## **What buyers say about washi tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Haftung/Klebrigkeit**26%
*“Wunderschönes, stabiles Tape”*
**Farbe**22%
*“Tolle Farben und vielseitig einsetzbar”*
**Design insgesamt**10%
*“Sehr schönes Design”*
**Qualität insgesamt**9%
*“Ansonsten ist die Qualität für den Preis okay”*
**Haltbarkeit**7%
*“Stabil und trotzdem leicht abzureißen”*
**Benutzerfreundlichkeit**5%
*“Kein Ärger, keine Spuren”*
**Preis-Leistungs-Verhältnis**3%
*“Tolles Preis Leistung Verhältnis”*
**Einfache Reinigung**2%
*“Sehr cooles Washi-Tape”*
**Helligkeit/Glanz/Glühen**1%
*“Sie sehen wunderschön aus mit dem Glitzereffekt”*
**Materialqualität**1%
*“ansonsten gutes Material.”*
### **What buyers complain about **
**Haftung/Klebrigkeit**29%
*“Tapes halten leider nicht”*
**Gesamtgröße**10%
*“Länge stimmt NICHT”*
**Qualität insgesamt**6%
*“Schlechte Qualität”*
**beworben Vs Tatsächliches Produkt**6%
*“nicht wie abgebildet”*
**Dicke**6%
*“Die Rollen selbst sind eher dünn”*
**Preis-Leistungs-Verhältnis**4%
*“Dafür ist der Preis viel zu hoch”*
**Reißfestigkeit**3%
*“reißt manchmal ab.”*
**Haltbarkeit**3%
*“Bänder reißen ständig”*
**Funktionalität insgesamt**3%
*“Funktioniert nicht”*
**Farbe**2%
*“Farben eher pastellig sind”*
### **Top return reasons **
**Haftung/Klebrigkeit**25%
**Gesamtgröße**21%
**Dünn**12%
**Farbe**10%
**Qualität insgesamt**8%
**beworben Vs Tatsächliches Produkt**7%
**Kompatibilität – insgesamt**3%
**Preis-Leistungs-Verhältnis**3%
**Design insgesamt**2%
**Materialqualität**1%
## **Common questions**
- **Is washi tape profitable to sell on Amazon Germany?**
- The niche generates €164K/yr across 36 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the washi tape niche?**
- 21 brands and 24 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in washi tape?**
- Top complaints mined from reviews: Haftung/Klebrigkeit, Gesamtgröße, Qualität insgesamt. The return rate is 0.5%.
- **When does demand for washi tape peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the washi tape niche?**
- Listings span €3.38–€12.60; the average listing price is €7.69 (sweet spot $15–$100). The average incumbent carries 447 reviews — the moat a new listing must climb.
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