---
title: "Search terms — vase - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/vase/search-terms"
last_updated: "2026-08-10T06:52:03.584Z"
locale: en
meta:
  description: "Niche score 55/100 · €450K/yr market · 2.6M searches/yr · €15.38 avg price. Soft demand (-38.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · €450K/yr market · 2.6M searches/yr · €15.38 avg price. Soft demand (-38.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — vase - Flapen"
---

# **vase**

**Worth a look**

Shows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-38.2% this quarter) keeps it on the watch list.

Market size 58Growth 6Conversion 14Competition 87Returns 68Price range 71Avg price 76Brand share 95Review moat 83Quality gap 32

**Brand share**

**Great****40%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Review moat**

**Great****335.17**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****€15.38**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€5.91–€36.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Market size**

**Good****€450K**

€450K/yr · 2.6M searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-38.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms