---
title: "Search terms — turnmatte - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/turnmatte/search-terms"
last_updated: "2026-08-10T07:29:48.535Z"
locale: en
meta:
  description: "Niche score 52/100 · €136K/yr market · 281K searches/yr · €47.92 avg price. Soft demand (-24.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · €136K/yr market · 281K searches/yr · €47.92 avg price. Soft demand (-24.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — turnmatte - Flapen"
---

# **turnmatte**

**Worth a look**

Shows a sweet-spot price point ($47.92 avg), but soft demand (-24.3% this quarter) keeps it on the watch list.

Market size 30Growth 13Conversion 13Competition 80Returns 90Price range 83Avg price 94Brand share 70Review moat 67Quality gap 38

**Avg price**

**Great****€47.92**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Price range**

**Great****€13.42–€113.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****833.19**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****€136K**

€136K/yr · 281K searches

**Growth**

**Bad****-24.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

## Search terms