---
title: "Turnmatte — €136K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/turnmatte"
last_updated: "2026-08-10T03:50:06.693Z"
locale: en
meta:
description: "Niche score 52/100 · €136K/yr market · 281K searches/yr · €47.92 avg price. Soft demand (-24.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €136K/yr market · 281K searches/yr · €47.92 avg price. Soft demand (-24.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Turnmatte — €136K/yr Amazon DE Niche (2026) - Flapen"
---
# **turnmatte**
**Worth a look**
Shows a sweet-spot price point ($47.92 avg), but soft demand (-24.3% this quarter) keeps it on the watch list.
Market size 30Growth 13Conversion 13Competition 80Returns 90Price range 83Avg price 94Brand share 70Review moat 67Quality gap 38
**Avg price**
**Great****€47.92**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€13.42–€113.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****833.19**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€136K**
€136K/yr · 281K searches
**Growth**
**Bad****-24.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, turnmatte is a €136K/yr Amazon Germany market (281K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **turnmatte market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€120K–€144K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **34%**
- **Sponsored**
- **78%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**28 **—flat
**Sellers**
**41**
**Top-5 brand share**
**63%**
Top 20: 96%
**Top-5 click share**
**35%**
Top 20: 74%
**Open market**
**32%**
- ALPIDEX25% - PhysKcal15% - KaMel GmbH11% - EYEPOWER7% - CCLIFE6% - MSPORTS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/turnmatte/trend)
## **Top turnmatte search terms**
- **turnmatte klappbar**45K/yr-0.4%0.9% conv. - **weichbodenmatte**38K/yr-21.1%0.3% conv. - **gymnastikmatte faltbar**25K/yr+2.9%0.8% conv. - **turnmatte für zuhause**56K/yr-62.7%0.4% conv. - **sportmatte kinder**13K/yr+19.8%0.3% conv. - **gymnastikmatte kinder**13K/yr+12.0%0.2% conv. - **klappbare turnmatte**9K/yr-9.0%0.9% conv. - **weichbodenmatte klappbar**11K/yr-31.9%0.4% conv. - **weichbodenmatten**7K/yr-5.9%0.1% conv. - **turnmatte dick**8K/yr-56.2%0.4% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/turnmatte/search-terms)
## **Top turnmatte products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€3K4%€5K6%€8K8%€11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PhysKcal 5 Panel Macaron Klappbare Weichbodenmatte Turnmatte Fitnessmatte Gymnastikmatte mit Tragegriffen Sportmatte Spielmatte Tumbling-Matte für Kinder Polsterung für Activity Play**PhysKcal**€41.36**4.4★245 rev](https://www.amazon.de/dp/B0CFQ92MYX) [2**Klappbare Turnmatte | ca. 185 x 76 x 3 2 cm | Tragbare und faltbare Kinder Weichbodenmatte auch ideal als Gymnastikmatte Fitnessmatte Yogamatte - Spielmatte (bunt)**KaMel GmbH**€29.56**4.2★137 rev](https://www.amazon.de/dp/B0FX37LS1G) [3**ALPIDEX Turnmatte klappbare Weichbodenmatte 185 x 78 x 3 2 cm Gymnastikmatte Sportmatte für zuhause Kinder Erwachsene Farbe:lila**ALPIDEX**€27.08**4.7★891 rev](https://www.amazon.de/dp/B0CB1HTM26) [4**ALPIDEX Turnmatte klappbare Weichbodenmatte 185 x 78 x 3 2 cm Gymnastikmatte Sportmatte für zuhause Kinder Erwachsene Farbe:grün**ALPIDEX**€27.48**4.7★891 rev](https://www.amazon.de/dp/B07BWHJJJP) [5**CCLIFE Turnmatte für zuhause 180x60x5cm Turnmatte klappbar Gymnastikmatte dick 5cm geeignet für Indoor-Sportarten Weichbodenmatte für alle Altersgruppen**CCLIFE**€30.62**4.6★1,650 rev](https://www.amazon.de/dp/B07DL6WGHJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEOLYMP Turnmatte klappbar - Faltbare Gymnastikmatte für Zuhause - Dicke Fitnessmatte für Kampfsport Yoga & Pilates - Weiche Bodenmatte mit Tragegriff & Klett-Verbindung (Grün 190 x 80 x 3 cm)**NEOLYMP**€27.32**0 rev1mo ago](https://www.amazon.de/dp/B0H4QTGBBN) [**Klappbare Turnmatte | ca. 185 x 76 x 3 2 cm | Tragbare und faltbare Kinder Weichbodenmatte auch ideal als Gymnastikmatte Fitnessmatte Yogamatte - Spielmatte (bunt)**KaMel GmbH**€29.56**137 rev8mo ago](https://www.amazon.de/dp/B0FX37LS1G) [**eyepower 180x60 Klappbare Turnmatte für Zuhause - Gymnastikmatte Dicke 3cm - Weichbodenmatte Klappbar - Turnmatte Kinder Outdoor Sport Matratze Sportmatte Faltbar Fitness Yogamatte Matte Mint-Lila**EYEPOWER**€30.87**1,078 rev1y ago](https://www.amazon.de/dp/B0FFT15HJC) [**COSTWAY Turnmatte klappbar 180 x 120cm Weichbodenmatte Gymnastikmatte 5 fach faltbar aus PU mit Tragegriff Sportmatte Fitnessmatte zuhause für Kinder Erwachsene (Blau)**COSTWAY**€69.09**43 rev1y ago](https://www.amazon.de/dp/B0FFM84FKM) [**MSPORTS Turnmatte Premium klappbare Weichbodenmatte 190 x 80 x 5 cm Gymnastikmatte Sportmatte für zuhause Kinder Erwachsene (Blau 190 x 80 x 5 cm)**MSPORTS**€58.71**227 rev1y ago](https://www.amazon.de/dp/B0D9MKYP92)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEOLYMP Turnmatte klappbar - Faltbare Gymnastikmatte für Zuhause - Dicke Fitnessmatte für Kampfsport Yoga & Pilates - Weiche Bodenmatte mit Tragegriff & Klett-Verbindung (Grün 190 x 80 x 3 cm)**NEOLYMP**€27.32**0.0★**▲ 122%**](https://www.amazon.de/dp/B0H4QTGBBN) [**IBATMS Air Matte Track 3M 4M 5M 6M Aufblasbare Turnmatte & Gymnastikmatte für Kinder Tumbling Matte mit elektrischer Luftpumpe für Zuhause Outdoor Garten Gymnastik & Training**IBATMS**€79.02**4.4★**▲ 95%**](https://www.amazon.de/dp/B0CSYGY5CL) [**eyepower 180x60 Klappbare Turnmatte für Zuhause - Gymnastikmatte Dicke 5cm - Weichbodenmatte Klappbar - Turnmatte Kinder Outdoor Sport Matratze Sportmatte Faltbar Fitness Matte Pilates Pink-Lila**EYEPOWER**€44.60**4.7★**▲ 74%**](https://www.amazon.de/dp/B07QKVHQ5Q) [**Klappbare Turnmatte | ca. 185 x 76 x 3 2 cm | Tragbare und faltbare Kinder Weichbodenmatte auch ideal als Gymnastikmatte Fitnessmatte Yogamatte - Spielmatte (bunt)**KaMel GmbH**€29.56**4.2★**▲ 49%**](https://www.amazon.de/dp/B0FX37LS1G) [**COSTWAY Turnmatte klappbar 180 x 120cm Weichbodenmatte Gymnastikmatte 5 fach faltbar aus PU mit Tragegriff Sportmatte Fitnessmatte zuhause für Kinder Erwachsene (Blau)**COSTWAY**€69.09**4.9★**▲ 47%**](https://www.amazon.de/dp/B0FFM84FKM)
**~~View all trending →~~**
## **What buyers say about turnmatte**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**20%
*“Super Qualität”*
**Übung/Sporteignung**8%
*“Perfekt 👍 Super feine Yogamatte 👍”*
**Benutzerfreundlichkeit**7%
*“Gute Handhabung und schnell auf- und abgebaut”*
**beworben Vs Tatsächliches Produkt**7%
*“Produkt aber wie gewünscht”*
**Komfort insgesamt**5%
*“Perfekt für Zuhause & super bequem”*
**Griff**4%
*“Rutschfest ist es allerdings auf jeden Fall - auch auf Teppich”*
**Kissen**4%
*“Super pad”*
**Preis-Leistungs-Verhältnis**4%
*“Super Preis-Leistung”*
**Gesamtgröße**4%
*“Grösse”*
**Dicke**4%
*“Farbe und Dicke toll”*
### **What buyers complain about **
**Haltbarkeit**13%
*“Haltbarkeit eher mau”*
**Qualität insgesamt**10%
*“Qualität unzureichend”*
**Inflation/Deflation**8%
*“Sofortiger Luftverlust”*
**Preis-Leistungs-Verhältnis**6%
*“Rausgeworfenes Geld”*
**Dicke**5%
*“sehr dünn”*
**Defekt Material/Teile**5%
*“Kam leider schon defekt an”*
**Geruch**4%
*“Riecht am Anfang etwas”*
**Gesamtgröße**4%
*“ungutes Packmaß”*
**Griff**3%
*“Rutsch leider”*
**Funktionalität insgesamt**3%
*“Sofortiger Luftverlust”*
### **Top return reasons **
**Gesamtgröße**27%
**Dünn**9%
**Qualität insgesamt**8%
**Hartes Gefühl**8%
**Griff**4%
**Defekt Material/Teile**4%
**Materialqualität**4%
**Geruch**3%
**Gewicht schwer**3%
**Nähen/Finish/Polieren**3%
## **Common questions**
- **Is turnmatte profitable to sell on Amazon Germany?**
- The niche generates €136K/yr across 58 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the turnmatte niche?**
- 28 brands and 41 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in turnmatte?**
- Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Inflation/Deflation. The return rate is 1.3%.
- **When does demand for turnmatte peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the turnmatte niche?**
- Listings span €13.42–€113.46; the average listing price is €47.92 (sweet spot $15–$100). The average incumbent carries 833 reviews — the moat a new listing must climb.
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